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Author: Colin McFarland
Publisher: New Riders
ISBN: 0133040089
Category : Computers
Languages : en
Pages : 219
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Book Description
Testing is a surefire way to dramatically improve your website’s conversion rate and increase revenue. When you run experiments with changes to design or content, you’ll quickly discover which changes better motivate your users to take action. This book shows how to learn from your customers’ behavior and decisions, and how their responses reveal the strengths and weaknesses of your site. It will show you how to make websites that work harder and convert better. Experiment! will inspire you to challenge assumptions and start experimenting right now. You will: Learn how to approach experiments to improve conversion Understand the various methods of testing including A/B and multivariate Discover experiment ideas, and go beyond optimization to innovation Recognize the UX and design implications of experimenting Learn to analyze data and deliver results Experimenting changes the way you think about design and the way you work. It helps prevent the loudest voice from deciding direction; instead, through an experiment, you’ll ask the most important voices--your customers--“What do you think?”
Author: Percival William Martin
Publisher: Psychology Press
ISBN: 9780415209410
Category : Archetype (Psychology)
Languages : en
Pages : 320
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Book Description
First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.
Author: Colin McFarland
Publisher: New Riders
ISBN: 0133040089
Category : Computers
Languages : en
Pages : 219
Get Book Here
Book Description
Testing is a surefire way to dramatically improve your website’s conversion rate and increase revenue. When you run experiments with changes to design or content, you’ll quickly discover which changes better motivate your users to take action. This book shows how to learn from your customers’ behavior and decisions, and how their responses reveal the strengths and weaknesses of your site. It will show you how to make websites that work harder and convert better. Experiment! will inspire you to challenge assumptions and start experimenting right now. You will: Learn how to approach experiments to improve conversion Understand the various methods of testing including A/B and multivariate Discover experiment ideas, and go beyond optimization to innovation Recognize the UX and design implications of experimenting Learn to analyze data and deliver results Experimenting changes the way you think about design and the way you work. It helps prevent the loudest voice from deciding direction; instead, through an experiment, you’ll ask the most important voices--your customers--“What do you think?”
Author: Douglas G. Mook
Publisher: Greenwood
ISBN:
Category : Psychology
Languages : en
Pages : 392
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Book Description
The typical survey course in psychology has time for only limited presentation of the research on which our knowledge is based. As a result, many students come away with a limited understanding of the role of experiments in psychological science. Where do experiments come from and how are they conducted? What are the pitfalls and how can we avoid them? What advantages do they have over intuition, authority, and common sense as guides to knowing and acting? What distinguishes research-based psychology from psychobabble? What have we learned from experimentation in psychology? This book presents, in more depth than textbook treatment permits, the background, conduct, and implications of a selection of classic experiments in psychology. The selection is designed to be diverse, showing that even for research in vastly different areas of study, the logic of research remains the same—as do its traps and pitfalls. This book will broaden and deepen the understanding of experimental methods in psychological research, examining where the research questions come from, how questions can be turned into experiments, and how researchers have faced the problems presented by research in psychology.
Author: South African Institute of Mining and Metallurgy
Publisher:
ISBN:
Category : Mineral industries
Languages : en
Pages : 494
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Book Description
Author: Charles S. Reichardt
Publisher: Guilford Publications
ISBN: 1462540201
Category : Business & Economics
Languages : en
Pages : 382
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Book Description
Featuring engaging examples from diverse disciplines, this book explains how to use modern approaches to quasi-experimentation to derive credible estimates of treatment effects under the demanding constraints of field settings. Foremost expert Charles S. Reichardt provides an in-depth examination of the design and statistical analysis of pretest-posttest, nonequivalent groups, regression discontinuity, and interrupted time-series designs. He details their relative strengths and weaknesses and offers practical advice about their use. Reichardt compares quasi-experiments to randomized experiments and discusses when and why the former might be a better choice. Modern moethods for elaborating a research design to remove bias from estimates of treatment effects are described, as are tactics for dealing with missing data and noncompliance with treatment assignment. Throughout, mathematical equations are translated into words to enhance accessibility.
Author: Simon Werrett
Publisher: University of Chicago Press
ISBN: 022661025X
Category : Science
Languages : en
Pages : 327
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Book Description
If the twentieth century saw the rise of “Big Science,” then the seventeenth and eighteenth centuries were surely an age of thrift. As Simon Werrett’s new history shows, frugal early modern experimenters transformed their homes into laboratories as they recycled, repurposed, repaired, and reused their material possessions to learn about the natural world. Thrifty Science explores this distinctive culture of experiment and demonstrates how the values of the household helped to shape an array of experimental inquiries, ranging from esoteric investigations of glowworms and sour beer to famous experiments such as Benjamin Franklin’s use of a kite to show lightning was electrical and Isaac Newton’s investigations of color using prisms. Tracing the diverse ways that men and women put their material possessions into the service of experiment, Werrett offers a history of practices of recycling and repurposing that are often assumed to be more recent in origin. This thriving domestic culture of inquiry was eclipsed by new forms of experimental culture in the nineteenth century, however, culminating in the resource-hungry science of the twentieth. Could thrifty science be making a comeback today, as scientists grapple with the need to make their research more environmentally sustainable?
Author: David M. Rubenstein
Publisher: Simon and Schuster
ISBN: 1982165804
Category : History
Languages : en
Pages : 464
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Book Description
THE INSTANT NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLER The capstone book in a trilogy from the New York Times bestselling author of How to Lead and The American Story and host of Bloomberg TV’s The David Rubenstein Show—American icons and historians on the ever-evolving American experiment, featuring Ken Burns, Madeleine Albright, Wynton Marsalis, Billie Jean King, Henry Louis Gates Jr., and many more. In this lively collection of conversations—the third in a series from David Rubenstein—some of our nations’ greatest minds explore the inspiring story of America as a grand experiment in democracy, culture, innovation, and ideas. -Jill Lepore on the promise of America -Madeleine Albright on the American immigrant -Ken Burns on war -Henry Louis Gates Jr. on reconstruction -Elaine Weiss on suffrage -John Meacham on civil rights -Walter Isaacson on innovation -David McCullough on the Wright Brothers -John Barry on pandemics and public health -Wynton Marsalis on music -Billie Jean King on sports -Rita Moreno on film Exploring the diverse make-up of our country’s DNA through interviews with Pulitzer Prize–winning historians, diplomats, music legends, and sports giants, The American Experiment captures the dynamic arc of a young country reinventing itself in real-time. Through these enlightening conversations, the American spirit comes alive, revealing the setbacks, suffering, invention, ingenuity, and social movements that continue to shape our vision of what America is—and what it can be.
Author: Claes Wohlin
Publisher: Springer Science & Business Media
ISBN: 3642290442
Category : Computers
Languages : en
Pages : 249
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Book Description
Like other sciences and engineering disciplines, software engineering requires a cycle of model building, experimentation, and learning. Experiments are valuable tools for all software engineers who are involved in evaluating and choosing between different methods, techniques, languages and tools. The purpose of Experimentation in Software Engineering is to introduce students, teachers, researchers, and practitioners to empirical studies in software engineering, using controlled experiments. The introduction to experimentation is provided through a process perspective, and the focus is on the steps that we have to go through to perform an experiment. The book is divided into three parts. The first part provides a background of theories and methods used in experimentation. Part II then devotes one chapter to each of the five experiment steps: scoping, planning, execution, analysis, and result presentation. Part III completes the presentation with two examples. Assignments and statistical material are provided in appendixes. Overall the book provides indispensable information regarding empirical studies in particular for experiments, but also for case studies, systematic literature reviews, and surveys. It is a revision of the authors’ book, which was published in 2000. In addition, substantial new material, e.g. concerning systematic literature reviews and case study research, is introduced. The book is self-contained and it is suitable as a course book in undergraduate or graduate studies where the need for empirical studies in software engineering is stressed. Exercises and assignments are included to combine the more theoretical material with practical aspects. Researchers will also benefit from the book, learning more about how to conduct empirical studies, and likewise practitioners may use it as a “cookbook” when evaluating new methods or techniques before implementing them in their organization.
Author: Dylan Evans
Publisher: Picador
ISBN: 1743536380
Category : Social Science
Languages : en
Pages : 217
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Book Description
In 2006, Dylan Evans set out to answer these questions. He left his job in a high-tech robotics lab, moved to the Scottish Highlands and founded a community called The Utopia Experiment. There, together with an eclectic assortment of volunteers, he tried to live out a scenario of global collapse, free from modern technology and comforts. Within a year, Evans found himself detained in a psychiatric hospital, shattered and depressed, trying to figure out what had gone wrong. In The Utopia Experiment he tells his own extraordinary story: his frenzied early enthusiasm for this unusual project, the many challenges of post-apocalyptic living, his descent into madness and his gradual recovery. In the process, he learns some hard lessons about himself and about life, and comes to see the modern world he abandoned in a new light.
Author: North of England Institute of Mining and Mechanical Engineers
Publisher:
ISBN:
Category : Mechanical engineering
Languages : en
Pages : 396
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Book Description
