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Author: Noel Scott
Publisher: Routledge
ISBN: 1317987268
Category : Business & Economics
Languages : en
Pages : 309
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Book Description
This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ‘ordinary’ physical goods is no longer a distinguishing factor. Instead people are now seeking the ‘extraordinary’ with examples being bodies enhanced through surgery, personal fitness trainers, and, in the case of leisure and tourism, seeking unique and unusual places to visit and activities to undertake. This trend manifests in the increasing consumption of services and the addition of experiential elements to physical goods by businesses aware of societal changes. The trend is enhanced by rapidly changing technology and economic production methods providing new sectors of the world’s population with access to the consumption experiences that are repeatedly featured in the media. This is the experience economy, characterised by a search by consumers for fantasies, feelings, and fun. This book was based on a special issue of Journal of Hospitality Marketing & Mangement.
Author: J. Robert Rossman
Publisher: Columbia University Press
ISBN: 0231549512
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly explains to students and aspiring professionals how to design them. J. Robert Rossman and Mathew D. Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish. Rossman and Duerden challenge us to reflect on what makes a great experience from the user’s perspective. They provide a framework of experience types, explaining people’s engagement with products and services and what makes experiences personal and fulfilling. The book presents interdisciplinary research underlying key concepts such as memory, intentionality, and dramatic structure in a down-to-earth style, drawing attention to both the macro and micro levels. Designing Experiences features detailed instructions and numerous real-world examples that clarify theoretical principles, making it useful for students and professionals. An invaluable overview of a growing field, the book provides readers with the tools they need to design innovative and indelible experiences and to move their organizations into the experience economy. Designing Experiences features a foreword by B. Joseph Pine II.
Author: Chris Risdon
Publisher: Rosenfeld Media
ISBN: 1933820748
Category : Design
Languages : en
Pages : 337
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Book Description
Customer experiences are increasingly complicated—with multiple channels, touchpoints, contexts, and moving parts—all delivered by fragmented organizations. How can you bring your ideas to life in the face of such complexity? Orchestrating Experiences is a practical guide for designers and everyone struggling to create products and services in complex environments.
Author: Jennifer Keys Adair
Publisher: University of Chicago Press
ISBN: 022676561X
Category : Education
Languages : en
Pages : 223
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Book Description
"Early childhood can be a time of immense discovery, and educators have an opportunity to harness their students' fascination toward learning. And some teachers do, engaging with their students' ideas in ways that make learning collaborative. In Segregation by Experience, the authors set out to study how Latinx children exercise agency in their classrooms-children who don't often have access to these kinds of learning environments. The authors filmed a classroom in which an elementary school teacher, Ms. Bailey, made her students active participants. But when the authors showed videos of these black and brown children wandering around the classroom, being consulted for their ideas, observing and participating by their own initiative, reading snuggled up, shouting out ideas and stories without raising their hands, and influencing what they learned about, the response was surprising. Teachers admired Ms. Bailey but didn't think her practices would work with their black and brown students. Parents of color-many of them immigrants-liked many of the practices, but worried that they would endanger or compromise their children. Young children thought they were terrible, telling the authors that learning was about being quiet, still, and compliant. The children in the film were behaving badly. Segregation by Experience asks us to consider which children's unique voices are encouraged-and which are being disciplined through educational experience"--
Author: National Geographic
Publisher: National Geographic Books
ISBN: 1426209592
Category : Travel
Languages : en
Pages : 324
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Book Description
Features some of the world's most transformative locales, from Norway's western fjords and Cambodia's Angkor Wat to Kyoto's Moss Garden and the urban surprises of Denver, Pittsburgh, and Vancouver.
Author: Jim Kalbach
Publisher: Rosenfeld Media
ISBN: 1933820527
Category : Design
Languages : en
Pages : 241
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Book Description
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
Author: Jim Kalbach
Publisher: "O'Reilly Media, Inc."
ISBN: 1491923482
Category : Computers
Languages : en
Pages : 652
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Book Description
Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because they’re too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions. Product and brand managers, marketing specialists, and business owners will learn how experience diagramming can help determine where business goals and customer perspectives intersect. Once you’re armed with this data, you can provide users with real value. Mapping Experiences is divided into three parts: Understand the underlying principles of diagramming, and discover how these diagrams can inform strategy Learn how to create diagrams with the four iterative modes in the mapping process: setting up a mapping initiative, investigating the evidence, visualizing the process, and using diagrams in workshops and experiments See key diagrams in action, including service blueprints, customer journey maps, experience maps, mental models, and spatial maps and ecosystem models
Author: Gordon J. G. Asmundson
Publisher: Academic Press
ISBN: 0128160667
Category : Psychology
Languages : en
Pages : 386
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Book Description
Adverse Childhood Experiences: Using Evidence to Advance Research, Practice, Policy, and Prevention defines ACEs, provides a summary of the past 20 years of ACEs research, as well as provides guidance for the future directions for the field. It includes a review of the original ACEs Study, definitions of ACEs, and how ACEs are typically assessed. Other content includes a review of how ACEs are related to mental and physical health outcome, the neurodevelopmental mechanisms linking ACEs to psychopathology, sexual violence and sexual health outcomes, and violence across the lifespan. Important and contemporary issues in the field, like reconsidering how ACEs should be defined and assessed, the appropriateness of routine ACEs screening, thinking about ACEs from a public health and global perspective, strategies for preventing ACEs, understanding ACEs and trauma-informed care and resilience, and the importance of safe stable and nurturing environments for children are discussed. Adverse Childhood Experiences is a useful evidence-based resource for professionals working with children and families, including physicians, nurses, social workers, psychologists, lawyers, judges, as well as public health leaders, policy makers, and government delegates. - Reviews the past 20 years of ACEs research - Examines ACEs and mental and physical health - Discusses the neurodevelopment mechanisms of ACEs and psychopathology - Examines ACEs and violence across the lifespan - Reconsiders the definition and assessment of ACEs - Examines the issue of routine ACEs screening - Discusses ACEs from a public health and global perspective - Summarizes effective ACEs prevention, trauma-informed care, and resilience - Provides recommendations for the future directions of the ACEs field
Author: Noel Scott
Publisher: Routledge
ISBN: 1317987268
Category : Business & Economics
Languages : en
Pages : 309
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Book Description
This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ‘ordinary’ physical goods is no longer a distinguishing factor. Instead people are now seeking the ‘extraordinary’ with examples being bodies enhanced through surgery, personal fitness trainers, and, in the case of leisure and tourism, seeking unique and unusual places to visit and activities to undertake. This trend manifests in the increasing consumption of services and the addition of experiential elements to physical goods by businesses aware of societal changes. The trend is enhanced by rapidly changing technology and economic production methods providing new sectors of the world’s population with access to the consumption experiences that are repeatedly featured in the media. This is the experience economy, characterised by a search by consumers for fantasies, feelings, and fun. This book was based on a special issue of Journal of Hospitality Marketing & Mangement.
Author: Tedde Van Gelderen
Publisher:
ISBN: 9781619616271
Category :
Languages : en
Pages : 186
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Book Description
People don't just buy products; they buy experiences. From the instant they consider a purchase to the point when they're ready to toss an older model for a new one, every moment of interaction matters. Therefore, to be successful, a business must develop an experience with its entire life cycle in mind--a holistic approach that will ensure a "wow" factor from beginning to end. Drawing on wisdom from over two decades as an Experience Architect, Tedde van Gelderen has created Experience Thinking(TM) a revolutionary design and insights technique that looks at all elements of a product's experience to create exceptional results. Focused on five key perspectives--brand, engagement, content, product, and service--Experience Thinking(TM) embraces people in every aspect of the design process, ensuring that the audience's needs are met each step of the way. Through the right mix of strategizing, researching, designing, and testing, Experience Thinking(TM) helps get better experiences to market rapidly and successfully while simultaneously ensuring long-term delight. No matter what you're looking to create, from apps to intranets, SaaS and B2B commodities, Experience Thinking is a must-have guide to delivering cohesive, remarkable experiences that will delight long after the initial encounter.
Author: Kai Alhanen
Publisher: BoD - Books on Demand
ISBN: 9528006922
Category : Philosophy
Languages : en
Pages : 298
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Book Description
John Dewey’s philosophy is becoming extremely relevant for our times. From being one of the best-known thinkers in the world in the early 1900s, Dewey’s ideas went into near oblivion for decades. Now it seems that his philosophy was well ahead of his time. Most notably, he created a new philosophy of experience that enables us to rethink our place within nature. The main innovation of Dewey’s thinking was his new way of understanding the experience of all living beings. Influenced by the theory of evolution, he understood experience as a continuously developing interaction between acting individuals and their environments. From this perspective, Dewey detected the fragmentation of experiences inherent within the modern way of life. The tools he developed to counter this are based upon learning collectively from individual experiences. John Dewey’s Ecology of Experience reveals the relevance of Dewey’s ideas for our contemporary social, political and ecological crises. It creates a comprehensive picture of his thinking on human psychology, education, ethics, science, art and religion. In its conclusion, the book assesses the main theme in his political philosophy: the democratic way of life.
