Author: Tedde Van Gelderen
Publisher:
ISBN: 9781619616271
Category :
Languages : en
Pages : 186
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Book Description
People don't just buy products; they buy experiences. From the instant they consider a purchase to the point when they're ready to toss an older model for a new one, every moment of interaction matters. Therefore, to be successful, a business must develop an experience with its entire life cycle in mind--a holistic approach that will ensure a "wow" factor from beginning to end. Drawing on wisdom from over two decades as an Experience Architect, Tedde van Gelderen has created Experience Thinking(TM) a revolutionary design and insights technique that looks at all elements of a product's experience to create exceptional results. Focused on five key perspectives--brand, engagement, content, product, and service--Experience Thinking(TM) embraces people in every aspect of the design process, ensuring that the audience's needs are met each step of the way. Through the right mix of strategizing, researching, designing, and testing, Experience Thinking(TM) helps get better experiences to market rapidly and successfully while simultaneously ensuring long-term delight. No matter what you're looking to create, from apps to intranets, SaaS and B2B commodities, Experience Thinking is a must-have guide to delivering cohesive, remarkable experiences that will delight long after the initial encounter.
Author: Robert H. McKim
Publisher: Cengage Learning
ISBN:
Category : Medical
Languages : en
Pages : 212
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Book Description
* Fresh approach to engineering design, innovation challenges, and stereotypical thinking; provides alternative methods that come closer to the heart of the visual creative process.
Author: Christian Unkelbach
Publisher: Psychology Press
ISBN: 1136157905
Category : Psychology
Languages : en
Pages : 289
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Book Description
When retrieving a quote from memory, evaluating a testimony’s truthfulness, or deciding which products to buy, people experience immediate feelings of ease or difficulty, of fluency or disfluency. Such "experiences of thinking" occur with every cognitive process, including perceiving, processing, storing, and retrieving information, and they have been the defining element of a vibrant field of scientific inquiry during the last four decades. This book brings together the latest research on how such experiences of thinking influence cognition and behavior. The chapters present recent theoretical developments and describe the effects of these influences, as well as the practical implications of this research. The book includes contributions from the leading scholars in the field and provides a comprehensive survey of this expanding area. This integrative overview will be invaluable to researchers, teachers, students, and professionals in the field of social and cognitive psychology.
Author: Sharon Boller
Publisher: Association for Talent Development
ISBN: 1950496198
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
Better Learning Solutions Through Better Learning Experiences When training and development initiatives treat learning as something that occurs as a one-time event, the learner and the business suffer. Using design thinking can help talent development professionals ensure learning sticks to drive improved performance. Design Thinking for Training and Development offers a primer on design thinking, a human-centered process and problem-solving methodology that focuses on involving users of a solution in its design. For effective design thinking, talent development professionals need to go beyond the UX, the user experience, and incorporate the LX, the learner experience. In this how-to guide for applying design thinking tools and techniques, Sharon Boller and Laura Fletcher share how they adapted the traditional design thinking process for training and development projects. Their process involves steps to: Get perspective. Refine the problem. Ideate and prototype. Iterate (develop, test, pilot, and refine). Implement. Design thinking is about balancing the three forces on training and development programs: learner wants and needs, business needs, and constraints. Learn how to get buy-in from skeptical stakeholders. Discover why taking requests for training, gathering the perspective of stakeholders and learners, and crafting problem statements will uncover the true issue at hand. Two in-depth case studies show how the authors made design thinking work. Job aids and tools featured in this book include: a strategy blueprint to uncover what a stakeholder is trying to solve an empathy map to capture the learner’s thoughts, actions, motivators, and challenges an experience map to better understand how the learner performs. With its hands-on, use-it-today approach, this book will get you started on your own journey to applying design thinking.
Author: Jeanne Liedtka
Publisher: Columbia University Press
ISBN: 0231550731
Category : Business & Economics
Languages : en
Pages : 327
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Book Description
In daylong hackathons, design thinking seems deceptively easy. On the surface, it involves a set of seemingly simple activities such as gathering data, identifying insights, generating ideas, prototyping, and experimentation. But practiced at a superficial level, even great design tools don’t go deep enough to create the shifts in mindset and skillset that are required to achieve transformational impact. Going deep with design requires more than changing the activities of innovators; it involves creating the conditions that shape who they become. Individuals become design thinkers by experiencing design. Drawing on decades of researching design thinking and teaching it to people not trained in design, Jeanne Liedtka, Karen Hold, and Jessica Eldridge offer a guide for how to create these deep experiences at each stage of the design thinking journey, whether for an individual, a team, or an organization. For each experience phase, they specify the mindset shifts and competencies that need to be achieved, describe how different personality types experience different kinds of journeys, and show how to fully leverage the diversity of teams. Experiencing Design explores both the science and practicalities of design and includes two assessment instruments for individual and organizational development. Ultimately, innovators need to be someone new to create something new. This book shows you how to use design thinking to make this happen.
Author: Thiemo Breyer
Publisher: Routledge
ISBN: 1317450736
Category : Philosophy
Languages : en
Pages : 262
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Book Description
This book draws connections between recent advances in analytic philosophy of mind and insights from the rich phenomenological tradition concerning the nature of thinking. By combining both analytic and continental approaches, the volume arrives at a more comprehensive understanding of the mental process of "thinking" and the experience and manipulation of objects of thought. Contributors scrutinize aspects of thinking that have a common grounding in both the phenomenological and analytic tradition: perception, language, logic, embodiment and situatedness due to individual history or current experience. This collection serves to broaden and enrich the current debate over "cognitive phenomenology," and lays the foundations for further dialogue between analytic and continental approaches to the phenomenal character of thinking.
Author: Wided Batat
Publisher: Springer Nature
ISBN: 3030542963
Category : Business & Economics
Languages : en
Pages : 299
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Book Description
How can we design innovative food experiences that enhance food pleasure and consumer well-being? Through a wide variety of empirical, methodological, and theoretical contributions, which examine the art of designing innovative food experiences, this edited book explores the relationship between design thinking, food experience, and food well-being. While many aspects of food innovation are focused on products' features, in this book, design thinking follows an experiential perspective to create a new food innovation design logic that integrates two aspects: consumer food well-being and the experiential pleasure of food. It integrates a holistic perspective to understand how designing innovative food experiences, instead of food products, can promote healthy and pleasurable eating behaviors among consumers and help them achieve their food well-being. Invaluable for scholars, food industry professionals, design thinkers, students, and amateurs alike, this book will define the field of food innovation for years to come.
Author: Joy H. Dohr
Publisher: John Wiley & Sons
ISBN: 1118030532
Category : Architecture
Languages : en
Pages : 405
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Book Description
Take a holistic approach to contemporary interior design. The interior design process is changing. In order to create truly engaging work, designers are developing a deeper and broader understanding of how design theory, research, and existing practice can help them make better decisions. This inquiry provides answers on how design is experienced, and its impact over time. At the same time, the profession is becoming increasingly collaborative. Designers today work closely with other professionals—such as architects, landscape designers, product designers, anthropologists, and business consultants—in new ways, engaging an expanding network of experts in the design process more than ever before. Written by renowned scholars Joy Dohr and Margaret Portillo, the book brings interior design theory and research to life utilizing a narrative inquiry approach that offers highly accessible coverage of the interior design world as it exists today. By looking at real-life stories that demonstrate what makes a memorable design, coupled with photographs and drawings to further illustrate these concepts, this book is a must-read for anyone interested in keeping abreast of interior design in the twenty-first century.
Author: Ron Ritchhart
Publisher: John Wiley & Sons
ISBN: 047091551X
Category : Education
Languages : en
Pages : 325
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Book Description
A proven program for enhancing students' thinking and comprehension abilities Visible Thinking is a research-based approach to teaching thinking, begun at Harvard's Project Zero, that develops students' thinking dispositions, while at the same time deepening their understanding of the topics they study. Rather than a set of fixed lessons, Visible Thinking is a varied collection of practices, including thinking routines?small sets of questions or a short sequence of steps?as well as the documentation of student thinking. Using this process thinking becomes visible as the students' different viewpoints are expressed, documented, discussed and reflected upon. Helps direct student thinking and structure classroom discussion Can be applied with students at all grade levels and in all content areas Includes easy-to-implement classroom strategies The book also comes with a DVD of video clips featuring Visible Thinking in practice in different classrooms.
Author: Thomas Lockwood
Publisher: Simon and Schuster
ISBN: 1581157347
Category : Business & Economics
Languages : en
Pages : 311
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Book Description
This thought-provoking and inspirational book covers such topics as: developing a solid creative process through “Visual Reflection Notebooks” and “Bring Play to Work”; understanding the artist’s unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist’s needs and passions can lead to innovation and authenticity; using language to inspire visual creativity; responding to the Internet and changing concepts of what is public and private; and accepting digression as a creative necessity. Through the exercises and techniques outlined in Art Without Compromise*, the reader will develop new confidence to pursue individual goals and inspiration to explore new paths, along with motivation to overcome creative blocks. With a revised understanding of the relevance in their own work within the sphere of contemporary culture, the artist will come away with a clearer perspective on his or her past and future work and a critical eye for personal authenticity.
