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Author: Bodo B. Schlegelmilch
Publisher: Springer Nature
ISBN: 3030906655
Category : Business & Economics
Languages : en
Pages : 440
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Book Description
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures and managing the relationship between national subsidiaries, regional headquarters, and global headquarters, as well as corporate social responsibility challenges and pertinent future trends that are likely to affect global business. A guide to suitable video resources giving additional background to this book can be downloaded by all readers by contacting the author. Instructors can also obtain additional support material for teaching. Please email Bodo Schlegelmilch at WU Vienna, using your institutional email and stating your university affiliation: - More than 400 PowerPoint slides covering the material in each chapter- Open Ended Questions - A comprehensive multiple choice test bank with solutions
Author: Bodo B. Schlegelmilch
Publisher: Springer Nature
ISBN: 3030906655
Category : Business & Economics
Languages : en
Pages : 440
Get Book Here
Book Description
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures and managing the relationship between national subsidiaries, regional headquarters, and global headquarters, as well as corporate social responsibility challenges and pertinent future trends that are likely to affect global business. A guide to suitable video resources giving additional background to this book can be downloaded by all readers by contacting the author. Instructors can also obtain additional support material for teaching. Please email Bodo Schlegelmilch at WU Vienna, using your institutional email and stating your university affiliation: - More than 400 PowerPoint slides covering the material in each chapter- Open Ended Questions - A comprehensive multiple choice test bank with solutions
Author: Philippines
Publisher:
ISBN:
Category : Gazettes
Languages : en
Pages : 618
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Book Description
Author: George Sweeting
Publisher: Moody Publishers
ISBN: 1575674122
Category : Religion
Languages : en
Pages : 156
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Book Description
The last years of life can be joyful and fulfilling. But for some, aging is a challenge-joy and aging are seldom linked together. Despite the difficulties, Dr. Sweeting has discovered many unexpected joys in his senior years and shares them in this insightful and easy-to-read book for the Builder Generation.
Author:
Publisher: Rex Bookstore, Inc.
ISBN: 9789712308048
Category :
Languages : en
Pages : 332
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Book Description
Author: Farid Elashmawi, Ph.D.
Publisher: Routledge
ISBN: 1136416005
Category : Business & Economics
Languages : en
Pages : 279
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Book Description
Based on his firsthand experience, Farid Elashmawi has created a concise, valuable primer to 'going global'. 'Competing Globally' gives specific information about entering international markets, negotiating, conducting meetings and presentations, and working with international partners. 'Competing Globally' sheds light on varied business cultures, including those of North America, Europe, Japan, Korea, China, Indonesia, Thailand and the Middle East. Elashmawi uses case studies, anecdotes, social tips, self-tests, and tables to provide important insights into communicating, marketing, and negotiating with organizations outside throughout the world. This book is invaluable to business managers and students who need to enhance their cross-cultural negotiation skills to compete globally.
Author: K Harigopal
Publisher: SAGE
ISBN: 9780761934158
Category : Business & Economics
Languages : en
Pages : 372
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Book Description
Organizational Change is a complex yet essential process for growth and development in business. The second edition of this insightful book examines the nature of this critical process in the light of the rapid changes in the business environment and intense global competition.The author revisits fundamental concepts, as well as presents new ideas, activities, and processes associated with how to plan, implement and manage effective transformational change. The book highlights:- The nature and process of transformational change and the paradigms basic to the change process- The basic concepts and strategic leverages of change- The need for and ways of aligning current tasks, systems, processes, and culture with organizational goals- The support systems required for change and the need to develop and maintain these systems- Ways of tuning organizations for change- Managing change through people by optimizing individual and group effortsSupported by numerous case studies and written in a lucid and reader-friendly style, this book will be a definitive guide for students, scholars, and practitioners.
Author: United States. Congress. Senate. Committee on Appropriations. Subcommittee on HUD-Independent Agencies
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 636
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 482
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Book Description
Author:
Publisher: Rex Bookstore, Inc.
ISBN: 9789712307638
Category :
Languages : en
Pages : 220
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Book Description
Author: United States. Congress. House. Committee on Government Operations. Subcommittee on Government Information and Individual Rights
Publisher:
ISBN:
Category : Records
Languages : en
Pages : 610
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Book Description
