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Author: Michael Wayne Barley
Publisher: Springer Science & Business Media
ISBN: 3540253408
Category : Computers
Languages : en
Pages : 338
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Book Description
This book constitutes the thoroughly refereed post-proceedings of the 7th Pacific Rim International Workshop on Multi-Agents, PRIMA 2004, held in Auckland, New Zealand in August 2004 in conjunction with PRICAI 2004. The 24 revised full papers presented went through two rounds of reviewing and improvement and were selected from 52 submissions. The papers address many current topics in multi-agent research and development, ranging from theoretical and methodological issues to various applications in different fields.
Author: Michael Wayne Barley
Publisher: Springer Science & Business Media
ISBN: 3540253408
Category : Computers
Languages : en
Pages : 338
Get Book Here
Book Description
This book constitutes the thoroughly refereed post-proceedings of the 7th Pacific Rim International Workshop on Multi-Agents, PRIMA 2004, held in Auckland, New Zealand in August 2004 in conjunction with PRICAI 2004. The 24 revised full papers presented went through two rounds of reviewing and improvement and were selected from 52 submissions. The papers address many current topics in multi-agent research and development, ranging from theoretical and methodological issues to various applications in different fields.
Author: Raymond D. Frost
Publisher: Routledge
ISBN: 1315506513
Category : Business & Economics
Languages : en
Pages : 553
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Book Description
For courses in Internet Marketing or E-marketing This book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment. It brings traditional marketing coverage up-to-date with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective. The focus is on the Internet and other technologies that have had a profound effect on how marketing is approached today. Included is coverage of marketing planning; legal and global environments; e-marketing strategy; and marketing mix and customer relationship management strategy and implementation issues. A major revision, this seventh edition reflects the disruption to the marketing field brought about by social media. As such it covers many new topics that represent the changes in e-marketing practice in the past two years. Because of the ever-changing landscape of the Internet, the authors suggest reading this book, studying the material, and then going online to learn more about topics of interest. Features: Better understanding of new concepts in today’s electronic marketplace is accomplished as the book puts that new terminology into traditional marketing frameworks. Readers are encouraged to exercise critical thinking and attention to their own online behavior in order to better understanding the e-marketer’s perspective, strategies, and tactics–to think like a marketer. Although the focus is on e-marketing in the United States, readers also see a global perspective in the coverage of market developments in both emerging and developed nations. An entire chapter devoted to law and ethics, and contributed by a practicing attorney, updates readers on the latest changes in this critical area. Readers are guided in learning a number of e-marketing concepts with the help of some outstanding pedagogical features: -Marketing concept grounding helps readers make the connection between tradition and today. Material in each chapter is structured around a principle of marketing framework, followed by a look at how the internet has changed the structure or practice, providing an ideal bridge from previously learned material. -Learning objectives set the pace and the goals for the material in each chapter. -Best practices from real companies tell success stories, including new examples of firms doing it right. -Graphical frameworks serve as unique e-marketing visual models illustrating how each chapter fits among others. -Chapter summaries help readers review and refresh the material covered. -Key terms are identified in bold text within the chapter to alert readers to their importance. -Review and discussion questions are another device to be used for refreshing readers’ understanding of the material in the chapter. -Web activities at the end of each chapter help readers become further involved in the content. -This revision reflects the disruption to the marketing field based on social media. A major revision from the sixth edition, it includes many new topics, as dictated by changes in e-marketing practice in the past two years. -Three important Appendices include internet adoption statistics, a thorough glossary, and book references. NEW. Students get a broader look at social media as it is now integrated throughout the book, instead of confined to one chapter. NEW. A look a new business models continues and strengthens the approach of learning from real life examples. Added and described in detail are such models as social commerce (and Facebook commerce), mobile commerce and mobile marketing, social CRM, crowsourcing, and many important be less pervasive models such as crowfunding, freemium, and flash sales. NEW.Chapters 12, 13 and 14 were completely rewritten to reflect the move from traditional marketing communication tools to the way practitioners current describe IMC online: owned, paid and earned media. NEW. Readers see examples of many new and interesting technologies that are today providing marketing opportunities, both in the Web 2.0 and 3.0 sections. NEW. The chapter-opening vignettes continue to play an important role in illustrating key points. Two new vignettes and new discussion questions about each chapter opening vignette are included. NEW.Included are many new images in every chapter, plus updated “Let’s Get Technical” boxes. NEW.Other chapter-specific additions that further enhance understanding of the concepts include: -More social media performance metrics (Ch. 2) -“Big data” and social media content analysis (Ch. 6) -New consumer behavior theory and “online giving” as a new exchange activity (Ch. 7) -Social media for brand building (Ch. 9) -App pricing and web page pricing tactics (Ch. 10)
Author: C. Standing
Publisher: Springer
ISBN: 0230274234
Category : Social Science
Languages : en
Pages : 220
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Book Description
This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets.
Author: Robert Ernest Hall
Publisher: W W Norton & Company Incorporated
ISBN: 9780393042108
Category : Business & Economics
Languages : en
Pages : 239
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Book Description
A distinguished economist tackles the mysteries of the new world of e-commerce, explaining the principles of e-market systems, assessing how the major deal-making methods can determine the success or failure of an enterprise, and how information from various sources will help entrepreneurs make the most out of Internet business opportunities.
Author: Raymond Frost
Publisher: Routledge
ISBN: 1351744844
Category : Business & Economics
Languages : en
Pages : 574
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Book Description
E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer". The book connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The authors recognize that the digital landscape is constantly and rapidly changing, and the book is structured to encourage students to explore the digital space, and to think critically about their own online behavior. "Success stories," "trend impact," and "let’s get technical" boxes, as well as online activities at the end of each chapter provide undergraduate students with everything they need to be successful in creating and executing a winning digital marketing strategy.
Author: Leonardo Meeus
Publisher: Edward Elgar Publishing
ISBN: 1789905478
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
Bridging theory and practice, this book offers insights into how Europe has experienced the evolution of modern electricity markets from the end of the 1990s to the present day. It explores defining moments in the process, including the four waves of European legislative packages, landmark court cases, and the impact of climate strikes and marches.
Author: K & A Press
Publisher: K&A Press
ISBN: 092405011X
Category :
Languages : en
Pages : 385
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Book Description
Author: Christina Hultmark
Publisher: Oxford University Press, USA
ISBN: 9780199254293
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
This title provides an analysis of the business models that are being employed because of the increased use of online auctions and exchnages for business transactions, their legal structures, and the extent to which further work is still required to fill in the legal infrastructure.
Author: Angel Salazar
Publisher: World Scientific
ISBN: 9812564780
Category : Computers
Languages : en
Pages : 472
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Book Description
The rapid growth in the adoption and diffusion of information technologies has important implications for practitioners, academics and policy-makers. The widespread use of information technologies is challenging traditional business models and reshaping socio-economic paradigms, as well as promoting new social relations, jobs and working structures.By synthesizing prior research and providing a strong foundation for future research, the aim of this book is to contribute to our practical and conceptual understanding of the technological, behavioral, organizational, social and economic issues and their inter-relationship in organizations and electronic markets.The book covers five broad aspects: technological innovations and trends; organizational change and knowledge management; strategic transformation; and social and economic transformation. Contributions include works by scholars from recognized international communities of academics, practitioners and policy-makers.
Author: United States. Congress. House. Committee on Commerce. Subcommittee on Finance and Hazardous Materials
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
