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Author: Patrizia Gazzola
Publisher: Taylor & Francis
ISBN: 1040153798
Category : Business & Economics
Languages : en
Pages : 119
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Book Description
The pandemic has taught us all how important it can be to look after our physical and mental health, and how worthwhile it is to invest in taking care of ourselves. This short book illustrates the main trends that are modifying the fitness industry worldwide and highlights contemporary relevance to strategic change. It outlines what is currently happening within the promising fitness market and analyses the major emerging trends and the scientific data, referring to startups that could become very interesting market players in the years to come. Sustainability and technology will be the subject of in-depth analysis, as they represent the main drivers that will guide the sector in the future. The book also considers the most important aspect of sustainability related to the fitness industry and wellness more generally: the Silver Economy. The analysis is supported by an extensive database involving the 100 leading companies in the sector worldwide. The novelty of this research is to provide a document analysing the typical characteristics of this market, consumption dynamics, consumer triggers, and underlying the socio-economic scenario. The treatment of key themes such as fitness-tech startups, sport strategic management and above all innovation and sustainability make the book unique and appealing to researchers, academics, students, and practitioners.
Author: Patrizia Gazzola
Publisher: Taylor & Francis
ISBN: 1040153798
Category : Business & Economics
Languages : en
Pages : 119
Get Book Here
Book Description
The pandemic has taught us all how important it can be to look after our physical and mental health, and how worthwhile it is to invest in taking care of ourselves. This short book illustrates the main trends that are modifying the fitness industry worldwide and highlights contemporary relevance to strategic change. It outlines what is currently happening within the promising fitness market and analyses the major emerging trends and the scientific data, referring to startups that could become very interesting market players in the years to come. Sustainability and technology will be the subject of in-depth analysis, as they represent the main drivers that will guide the sector in the future. The book also considers the most important aspect of sustainability related to the fitness industry and wellness more generally: the Silver Economy. The analysis is supported by an extensive database involving the 100 leading companies in the sector worldwide. The novelty of this research is to provide a document analysing the typical characteristics of this market, consumption dynamics, consumer triggers, and underlying the socio-economic scenario. The treatment of key themes such as fitness-tech startups, sport strategic management and above all innovation and sustainability make the book unique and appealing to researchers, academics, students, and practitioners.
Author: Jeroen Scheerder
Publisher: Springer Nature
ISBN: 3030533484
Category : Sports & Recreation
Languages : en
Pages : 501
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Book Description
This book explores the rise, size and shape of the European fitness industry by using harmonised data as well as in-depth analyses of national surveys in fifteen European countries. Following an introduction to the socio-historical and conceptual aspects of fitness, the collection presents the scope of fitness as a business and participatory activity. Furthermore, both policy and governance issues as well as community and supply angles are considered. Drawing on this unique material, the book will appeal to students and scholars of sport business, sport economics, sport management, and social sport sciences, but also to administrators, policymakers and entrepreneurs in the international and national sport and health community.
Author: Stephen J. Tharrett
Publisher: Healthy Learning
ISBN: 9781606791660
Category : Athletic trainers
Languages : en
Pages : 200
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Book Description
Legends of Fitness details the history of the health and fitness industry, touching on the individuals who have had a noteworthy impact on the industry and highlighting the equipment innovations that have played such an important role in the evolution of the industry. Only by understanding the past, can individuals fully comprehend and overcome the challenges facing the industry, and more importantly, create a viable pathway for it to prosper in the future. All royalties from the sale of this book will be donated to Augie's Quest.
Author: Roberta Sassatelli
Publisher: Springer
ISBN: 0230292089
Category : Social Science
Languages : en
Pages : 244
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Book Description
This book provides a sociological perspective on fitness culture as developed in commercial gyms, investigating the cultural relevance of gyms in terms of the history of the commercialization of body discipline, the negotiation of gender identities and distinction dynamics within contemporary cultures of consumption.
Author: Jerónimo García-Fernández
Publisher: Emerald Group Publishing
ISBN: 1800438524
Category : Business & Economics
Languages : en
Pages : 218
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Book Description
The Global Private Health & Fitness Business shows the globalization of the health and fitness industry, and its different forms of management according to different countries, the objective being to show the various business models in the fitness industry in seventeen countries around the world and explore their methods of marketing.
Author: World Health Organization
Publisher: World Health Organization
ISBN: 9241514183
Category : Health & Fitness
Languages : en
Pages : 104
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Book Description
Regular physical activity is proven to help prevent and treat noncommunicable diseases (NCDs) such as heart disease stroke diabetes and breast and colon cancer. It also helps to prevent hypertension overweight and obesity and can improve mental health quality of life and well-being. In addition to the multiple health benefits of physical activity societies that are more active can generate additional returns on investment including a reduced use of fossil fuels cleaner air and less congested safer roads. These outcomes are interconnected with achieving the shared goals political priorities and ambition of the Sustainable Development Agenda 2030. The new WHO global action plan to promote physical activity responds to the requests by countries for updated guidance and a framework of effective and feasible policy actions to increase physical activity at all levels. It also responds to requests for global leadership and stronger regional and national coordination and the need for a whole-of-society response to achieve a paradigm shift in both supporting and valuing all people being regularly active according to ability and across the life course. The action plan was developed through a worldwide consultation process involving governments and key stakeholders across multiple sectors including health sports transport urban design civil society academia and the private sector.
Author: J. Andreasson
Publisher: Springer
ISBN: 1137346620
Category : Social Science
Languages : en
Pages : 312
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Book Description
By participating in the everyday life of fitness professionals, gym-goers and bodybuilders, The Global Gym explores fitness centres as sites of learning. The authors consider how physical, psychological and cultural knowledge about health and the body is incorporated into people's identity in a local and global gym and fitness context.
Author: Conor Heffernan
Publisher: Bloomsbury Publishing
ISBN: 1350401633
Category : History
Languages : en
Pages : 289
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Book Description
Emerging in colonial India, the fitness fad that was Indian Club Swinging became a global exercise practice in the early 19th century. Used by physicians, soldiers, gymnasts, children and athletes alike, clubs were used to solve numerous social concerns and ills, and often prescribed to treat everything from depression to spinal abnormalities. This book provides a definitive account of the rise and spread of club swinging as it spread from India to Europe and America, asking why and how it became so popular. Discussing the global, commercial fitness culture of the 19th century, Indian Club Swinging and the Birth of Global Fitness explores how the popularity of this exercise reflected much deeper global and domestic concerns about body image, military preparation and education. Addressing broader questions about nationalism, gender, race and popular commerce across the British Empire, it highlights the origins of our modern transnational fitness culture and shows how it intersected with global and colonial understandings of health, medicine and education.
Author: Bill Hayes
Publisher: Bloomsbury Publishing USA
ISBN: 1620402297
Category : Health & Fitness
Languages : en
Pages : 273
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Book Description
A New Yorker Best Book of the year An Esquire Best Nonfiction Book of 2022 From Insomniac City author Bill Hayes, "who can tackle just about any subject in book form, and make you glad he did" (SF Chronicle)-a cultural, scientific, literary, and personal history of exercise. Exercise is our modern obsession, and we have the fancy workout gear and fads from HIIT to spin classes to hot yoga to prove it. Exercise-a form of physical activity distinct from sports, play, or athletics-was an ancient obsession, too, but as a chapter in human history, it's been largely overlooked. In Sweat, Bill Hayes runs, jogs, swims, spins, walks, bikes, boxes, lifts, sweats, and downward-dogs his way through the origins of different forms of exercise, chronicling how they have evolved over time, dissecting the dynamics of human movement. Hippocrates, Plato, Galen, Susan B. Anthony, Jack LaLanne, and Jane Fonda, among many others, make appearances in Sweat, but chief among the historical figures is Girolamo Mercuriale, a Renaissance-era Italian physician who aimed singlehandedly to revive the ancient Greek “art of exercising” through his 1569 book De arte gymnastica. Though largely forgotten over the past five centuries, Mercuriale and his illustrated treatise were pioneering, and are brought back to life in the pages of Sweat. Hayes ties his own personal experience-and ours-to the cultural and scientific history of exercise, from ancient times to the present day, giving us a new way to understand its place in our lives in the 21st century.
Author: Noha Mellor
Publisher: John Wiley & Sons
ISBN: 0745637361
Category : Social Science
Languages : en
Pages : 308
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Book Description
This book provides a clear and authoritative introduction to the emerging Arab media industries in the context of globalization and its impacts, with a focus on publishing, press, broadcasting, cinema and new media. Through detailed discussions of the regulation and economics of these industries, the authors argue that the political, technological and cultural changes on the global media scene have resulted in the reorganization of the Arab media field. They provide striking examples of this through the particular effects on media policies, media technology and the content and genres developed for the new generation of media consumers. As part of the book's overview of the contemporary characteristics of Arab media, the authors outline the development of the role of modern Arab media from a tool of mobilizing the public to a tool of commercial and symbolic profit. Overall, the volume illustrates how the Arab region represents a unique case where the commercialization and liberalization of selected media industries has gone hand in hand with continuous state intervention and an increasing self censorship. Written for students without prior knowledge of the topic, Arab Media will be essential reading for all interested in the contemporary global media industries.
