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Author: Joseph Baladi
Publisher: John Wiley & Sons
ISBN: 0470826509
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
"This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted "how-to" books or academic tomes over-burdened with references. This book is thoughtful because it raises questions which deal with the 'why' rather than just 'how' of branding. The reference to brutal truth as the truth which will set us free—to examine ourselves without self-illusions—is liberating. The notion that Asia has many good, but no great brands, is also not a put-down but a clarion call for Asian CEOs to rise to the challenge and create lasting, meaningful, committed brands." —Ho Kwon Ping, Chairman/CEO; Banyan Tree and Board of Trustees, SMU; 2010 recipient of the "Lifetime Achievement Award" by the American Creativity Association "A cold shower to wake people up. Joe Baladi's Brand Blueprint is a great tool for anyone involved in Sovereign Relationship Marketing or brand building anywhere." —Timothy Love, Vice Chairman; Chief Executive Officer, Omnicom APIMA "There are many books about branding but few address Asian companies directly. Joe Baladi has been one of the loudest voices to advocate strong branding practices to Asian companies determined to outperform their competitors. The Brutal Truth About Asian Branding is a timely book that all Asian CEOs with global aspirations should read." —Richard Eu, Group CEO, Eu Yan Sang International "The Brutal Truth About Asian Branding is the first book that connects branding frameworks to the realities of operating in Asia. It offers a very straightforward perspective on the challenges Asian CEOs face as they build their businesses and their brands, and perhaps the most compelling part of the book is the passionate plea for how Asian CEOs should be thinking different about branding. In true Baladi style, it is straight from the heart." —Maarten Kelder, Managing Partner (Asia), Monitor Group "A very interesting and valuable perspective on Asian branding... one that decision makers in the region should read and embrace. Well done Joe!" —Ron Sim, Founder & CEO, OSIM International "Brands mean Business, anywhere in the world! The focus on Asia, at this time, is natural since the developing nations of the region did so much to help the world recover from the global 2008 economic crisis. Baladi's text is timely; it is thoughtful and thought-provoking; putting people and brands center stage with practical insights borne of his breadth of personal experience at the frontline." —Chris D. Beaumont, Professor, Tokyo University, Global Centre of Excellence; Director, North Asia, Results International "The brutal truth is that Joe Baladi is right. Asian CEOs must learn the brand skills used so successfully in the rest of the world. It will take a big change in mentality, but the rewards will be vast. This book is a great start to that revolution." —Michael Newman, Author, 22 Irrefutable Laws of Advertising
Author: Sung J. Woo
Publisher: Macmillan
ISBN: 0312538855
Category : Fiction
Languages : en
Pages : 337
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Book Description
You're twelve years old. A month has passed since your Korean Air flight landed at lovely Newark Airport. Your fifteen-year-old sister is miserable. Your mother isn't exactly happy, either. You're seeing your father for the first time in five years, and although he's nice enough, he might be, well--how can you put this delicately?--a loser. You can't speak English, but that doesn't stop you from working at East Meets West, your father's gift shop in a strip mall, where everything is new. Welcome to the wonderful world of David Kim.
Author: Himilce Novas
Publisher: Plume Books
ISBN: 9780452284753
Category : Asian Americans
Languages : en
Pages : 0
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Book Description
Presents an overview of history, traditions, myths, and contributions of Asian Americans and examines the impact they have made on life in the United States.
Author: Cornelia Schinharl
Publisher: Silverback Books
ISBN: 1930603657
Category : Cooking, Asian
Languages : en
Pages : 176
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Book Description
Finally, the basics of Asian cooking! Rediscover the world of woks and soy sauce. Let us guide you-from lemon grass to tamarind, from tea drinking to meditation, from lessons in eating with chopsticks to making flowers out of cherry tomatoes. Eternal balance-pure Asia! It all comes down to yin and yang. Book jacket.
Author: Jane Wong
Publisher:
ISBN: 9781948579216
Category : Poetry
Languages : en
Pages : 100
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Book Description
"Explores the vulnerable ways we articulate and reckon with fear: fear of intergenerational trauma and the silent, hidden histories of families. What does it mean to grow up in a take-out restaurant, surrounded by food, just a generation after the Great Leap Forward famine in 1958-62. Full of elegy and resilient joy, these poems speak across generations of survival. How much of the world do we fear? How can we find comfort and ancestral power in this fear?"--
Author: Celeste Ng
Publisher: Penguin
ISBN: 1101634618
Category : Fiction
Languages : en
Pages : 306
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Book Description
The acclaimed debut novel by the author of Little Fires Everywhere and Our Missing Hearts “A taut tale of ever deepening and quickening suspense.” —O, the Oprah Magazine “Explosive . . . Both a propulsive mystery and a profound examination of a mixed-race family.” —Entertainment Weekly “Lydia is dead. But they don’t know this yet.” So begins this exquisite novel about a Chinese American family living in 1970s small-town Ohio. Lydia is the favorite child of Marilyn and James Lee, and her parents are determined that she will fulfill the dreams they were unable to pursue. But when Lydia’s body is found in the local lake, the delicate balancing act that has been keeping the Lee family together is destroyed, tumbling them into chaos. A profoundly moving story of family, secrets, and longing, Everything I Never Told You is both a gripping page-turner and a sensitive family portrait, uncovering the ways in which mothers and daughters, fathers and sons, and husbands and wives struggle, all their lives, to understand one another.
Author: Jonathan Tran
Publisher: Oxford University Press
ISBN: 0197587909
Category : Political Science
Languages : en
Pages : 369
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Book Description
Any serious consideration of Asian American life forces us to reframe the way we talk about racism and antiracism. The current emphasis on racial identity obscures the political economic basis that makes racialized life in America legible. This is especially true when it comes to Asian Americans. This book reframes the conversation in terms of what has been called ""racial capitalism"" and utilizes two extended case studies to show how Asian Americans perpetuate and resist its political economy.
Author: Rainbow Rowell
Publisher: St. Martin's Griffin
ISBN: 1250031214
Category : Young Adult Fiction
Languages : en
Pages : 253
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Book Description
#1 New York Times Best Seller! "Eleanor & Park reminded me not just what it's like to be young and in love with a girl, but also what it's like to be young and in love with a book."-John Green, The New York Times Book Review Bono met his wife in high school, Park says. So did Jerry Lee Lewis, Eleanor answers. I'm not kidding, he says. You should be, she says, we're 16. What about Romeo and Juliet? Shallow, confused, then dead. I love you, Park says. Wherefore art thou, Eleanor answers. I'm not kidding, he says. You should be. Set over the course of one school year in 1986, this is the story of two star-crossed misfits-smart enough to know that first love almost never lasts, but brave and desperate enough to try. When Eleanor meets Park, you'll remember your own first love-and just how hard it pulled you under. A New York Times Best Seller! A 2014 Michael L. Printz Honor Book for Excellence in Young Adult Literature Eleanor & Park is the winner of the 2013 Boston Globe Horn Book Award for Best Fiction Book. A Publishers Weekly Best Children's Book of 2013 A New York Times Book Review Notable Children's Book of 2013 A Kirkus Reviews Best Teen Book of 2013 An NPR Best Book of 2013
Author: Yoojin Grace Wuertz
Publisher: Random House
ISBN: 0812998545
Category : Fiction
Languages : en
Pages : 370
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Book Description
Two young women of vastly different means each struggle to find her own way during the darkest hours of South Korea’s “economic miracle” in a striking debut novel for readers of Anthony Marra and Chimamanda Ngozie Adichie. Seoul, 1978. At South Korea’s top university, the nation’s best and brightest compete to join the professional elite of an authoritarian regime. Success could lead to a life of rarefied privilege and wealth; failure means being left irrevocably behind. For childhood friends Jisun and Namin, the stakes couldn’t be more different. Jisun, the daughter of a powerful business mogul, grew up on a mountainside estate with lush gardens and a dedicated chauffeur. Namin’s parents run a tented food cart from dawn to curfew; her sister works in a shoe factory. Now Jisun wants as little to do with her father’s world as possible, abandoning her schoolwork in favor of the underground activist movement, while Namin studies tirelessly in the service of one goal: to launch herself and her family out of poverty. But everything changes when Jisun and Namin meet an ambitious, charming student named Sunam, whose need to please his family has led him to a prestigious club: the Circle. Under the influence of his mentor, Juno, a manipulative social climber, Sunam becomes entangled with both women, as they all make choices that will change their lives forever. In this sweeping yet intimate debut, Yoojin Grace Wuertz details four intertwining lives that are rife with turmoil and desire, private anxieties and public betrayals, dashed hopes and broken dreams—while a nation moves toward prosperity at any cost. Praise for Everything Belongs to Us “The intertwined lives of South Korean university students provide intimacy to a rich and descriptive portrait of the country during the period of authoritarian industrialization in the late 1970s. Wuertz’s debut novel is a Gatsby-esque takedown, full of memorable characters.”—The New York Times Book Review (Editors’ Choice) “Wuertz’s masterful novel traces the paths of two friends who come from very different backgrounds, but whose trajectories have taken them to the same point in time. This is a story of love and passion, betrayal and ambition, and it is an always fascinating look at a country whose many contradictions contribute to its often enigmatic allure.”—Nylon
Author: Howard W. French
Publisher: Knopf
ISBN: 0385353324
Category : History
Languages : en
Pages : 353
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Book Description
"From the former New York Times Asia correspondent and author of China's Second Continent, an incisive investigation of China's ideological development as it becomes an ever more aggressive player in regional and global diplomacy." / Verlagsinformation
Author: Joseph Baladi
Publisher: John Wiley & Sons
ISBN: 0470826509
Category : Business & Economics
Languages : en
Pages : 262
Get Book Here
Book Description
"This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted "how-to" books or academic tomes over-burdened with references. This book is thoughtful because it raises questions which deal with the 'why' rather than just 'how' of branding. The reference to brutal truth as the truth which will set us free—to examine ourselves without self-illusions—is liberating. The notion that Asia has many good, but no great brands, is also not a put-down but a clarion call for Asian CEOs to rise to the challenge and create lasting, meaningful, committed brands." —Ho Kwon Ping, Chairman/CEO; Banyan Tree and Board of Trustees, SMU; 2010 recipient of the "Lifetime Achievement Award" by the American Creativity Association "A cold shower to wake people up. Joe Baladi's Brand Blueprint is a great tool for anyone involved in Sovereign Relationship Marketing or brand building anywhere." —Timothy Love, Vice Chairman; Chief Executive Officer, Omnicom APIMA "There are many books about branding but few address Asian companies directly. Joe Baladi has been one of the loudest voices to advocate strong branding practices to Asian companies determined to outperform their competitors. The Brutal Truth About Asian Branding is a timely book that all Asian CEOs with global aspirations should read." —Richard Eu, Group CEO, Eu Yan Sang International "The Brutal Truth About Asian Branding is the first book that connects branding frameworks to the realities of operating in Asia. It offers a very straightforward perspective on the challenges Asian CEOs face as they build their businesses and their brands, and perhaps the most compelling part of the book is the passionate plea for how Asian CEOs should be thinking different about branding. In true Baladi style, it is straight from the heart." —Maarten Kelder, Managing Partner (Asia), Monitor Group "A very interesting and valuable perspective on Asian branding... one that decision makers in the region should read and embrace. Well done Joe!" —Ron Sim, Founder & CEO, OSIM International "Brands mean Business, anywhere in the world! The focus on Asia, at this time, is natural since the developing nations of the region did so much to help the world recover from the global 2008 economic crisis. Baladi's text is timely; it is thoughtful and thought-provoking; putting people and brands center stage with practical insights borne of his breadth of personal experience at the frontline." —Chris D. Beaumont, Professor, Tokyo University, Global Centre of Excellence; Director, North Asia, Results International "The brutal truth is that Joe Baladi is right. Asian CEOs must learn the brand skills used so successfully in the rest of the world. It will take a big change in mentality, but the rewards will be vast. This book is a great start to that revolution." —Michael Newman, Author, 22 Irrefutable Laws of Advertising
