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Author: Katrin Irene Roebbeling
Publisher: diplom.de
ISBN: 3832472495
Category : Business & Economics
Languages : en
Pages : 102
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Book Description
Inhaltsangabe:Abstract: Changing market conditions have made it tougher on companies to stay competitive. Long-term customer bonding can provide a competitive advantage. Today's customers' wishes have put forth the need for experience marketing though. This trend has to be taken into account when planning on bonding with customers. One way to create a platform for experience is event marketing. This final thesis focuses specifically on the use of events with regard to customer relationship bonding. In this study, an answer will be provided to the following problem statement. Event marketing supports bonding by providing an opportunity for direct and personal contact between a company and its customers. Furthermore, customers are offered the possibility to experience a company and its products in a pleasurable surrounding. Events can either be business- or leisure-oriented, depending on the overall character of the event. Events provide a variety of advantages to both the company and its customer, ranging from cross-selling and exchange of information to risk and cost reductions. Event marketing integrates in the modern concept of customer relationship marketing by opening a constructive dialogue between the customer and the company. Customer relationships are built on trust which can be established by creating a special bond between a company and its customers. These bonds can exist on various levels and not all customers are suited for long-term bonding. To insure that events support and do not hinder these relationships its success should be controlled in different ways. These controls should be applied before, during and after the event to avoid pitfalls, remove obstacles, and reach the set aims. Events are a powerful communication instrument due to their experience-oriented character but have to be used accompanied by other marketing instruments such as classical marketing, PR, sponsoring, etc. Events can also be used to achieve strategic aims such as enhancing the image of the company and its products, product presentation and others. In order to go along with a company's corporate concept, events have to be integrated in the overall marketing strategy though. This study shows that the application of events as a mean to create customer relationships can be effective when the following aspects are considered thoroughly: The selection of the right customer to bond with, the integration of events in the communication mix, the integration [...]
Author: Katrin Irene Roebbeling
Publisher: diplom.de
ISBN: 3832472495
Category : Business & Economics
Languages : en
Pages : 102
Get Book Here
Book Description
Inhaltsangabe:Abstract: Changing market conditions have made it tougher on companies to stay competitive. Long-term customer bonding can provide a competitive advantage. Today's customers' wishes have put forth the need for experience marketing though. This trend has to be taken into account when planning on bonding with customers. One way to create a platform for experience is event marketing. This final thesis focuses specifically on the use of events with regard to customer relationship bonding. In this study, an answer will be provided to the following problem statement. Event marketing supports bonding by providing an opportunity for direct and personal contact between a company and its customers. Furthermore, customers are offered the possibility to experience a company and its products in a pleasurable surrounding. Events can either be business- or leisure-oriented, depending on the overall character of the event. Events provide a variety of advantages to both the company and its customer, ranging from cross-selling and exchange of information to risk and cost reductions. Event marketing integrates in the modern concept of customer relationship marketing by opening a constructive dialogue between the customer and the company. Customer relationships are built on trust which can be established by creating a special bond between a company and its customers. These bonds can exist on various levels and not all customers are suited for long-term bonding. To insure that events support and do not hinder these relationships its success should be controlled in different ways. These controls should be applied before, during and after the event to avoid pitfalls, remove obstacles, and reach the set aims. Events are a powerful communication instrument due to their experience-oriented character but have to be used accompanied by other marketing instruments such as classical marketing, PR, sponsoring, etc. Events can also be used to achieve strategic aims such as enhancing the image of the company and its products, product presentation and others. In order to go along with a company's corporate concept, events have to be integrated in the overall marketing strategy though. This study shows that the application of events as a mean to create customer relationships can be effective when the following aspects are considered thoroughly: The selection of the right customer to bond with, the integration of events in the communication mix, the integration [...]
Author: Dennis Klass
Publisher: Taylor & Francis
ISBN: 1317763602
Category : Psychology
Languages : en
Pages : 388
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Book Description
First published in 1996. This new book gives voice to an emerging consensus among bereavement scholars that our understanding of the grief process needs to be expanded. The dominant 20th century model holds that the function of grief and mourning is to cut bonds with the deceased, thereby freeing the survivor to reinvest in new relationships in the present. Pathological grief has been defined in terms of holding on to the deceased. Close examination reveals that this model is based more on the cultural values of modernity than on any substantial data of what people actually do. Presenting data from several populations, 22 authors - among the most respected in their fields - demonstrate that the health resolution of grief enables one to maintain a continuing bond with the deceased. Despite cultural disapproval and lack of validation by professionals, survivors find places for the dead in their on-going lives and even in their communities. Such bonds are not denial: the deceased can provide resources for enriched functioning in the present. Chapters examine widows and widowers, bereaved children, parents and siblings, and a population previously excluded from bereavement research: adoptees and their birth parents. Bereavement in Japanese culture is also discussed, as are meanings and implications of this new model of grief. Opening new areas of research and scholarly dialogue, this work provides the basis for significant developments in clinical practice in the field.
Author: Eileen Myles
Publisher: Grove Press
ISBN: 0802157173
Category : Fiction
Languages : en
Pages : 595
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Book Description
An utterly unique collection composed by the award-winning poet and writer, a global anthology of pieces from lesser-known classics by luminaries like Franz Kafka, Samuel R. Delany, and Gwendolyn Brooks to up-and-coming writers that examine pathos and feeling, giving a well-timed rehab to the word “pathetic” “Literature is pathetic.” So claims Eileen Myles in their provocative and robust introduction to Pathetic Literature, a breathtaking mishmash of pieces ranging from poems to theater scripts to prose to anything in between, all exploring the so-called “pathetic” or awkwardly-felt moments and revelations around which lives are both built and undone. Myles first reclaimed the word for a seminar they taught at the University of California San Diego in the early 2000s, rescuing it from the derision into which it had slipped and restoring its original meaning of inspiring emotion or feeling, from the Ancient Greek rhetorical method pathos. Their identification of “pathetic” as ripe for reinvention forms the need for this anthology, which includes a hearty 106 contributors, encompassing canonical global stars like Robert Walser, Jorge Luis Borges, Rumi, and Gwendolyn Brooks, literary libertines like Dodie Bellamy, Samuel R. Delany, and Bob Flanagan, as well as extraordinary writers on the rise, including Nicole Wallace, Precious Okoyomon, and Will Farris. Wrenching and discomfiting prose by Karla Cornejo Villavicencio, Jack Halberstam, and Porochista Khakpour rubs shoulders with poems by Natalie Diaz, Victoria Chang, Lucille Clifton, and Ariana Reines, and butts up against fiction from Chester Himes, Djuna Barnes, Chris Kraus, and Qiu Miaojin, among so many others, including Myles’s own opening salvo of their 1992 presidential campaign. The result is a completely anomalous and uplifting anthology that encourages a fresh political discourse on literature, as well as supplying an essential compendium of pained, awkward, queer, trans, gleeful, and ever-jarring ways to think differently and live pathetically on a polarized and fearful planet.
Author: Qiu Miaojin
Publisher: New York Review of Books
ISBN: 1590177258
Category : Fiction
Languages : en
Pages : 177
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Book Description
An NYRB Classics Original When the pioneering Taiwanese novelist Qiu Miaojin committed suicide in 1995 at age twenty-six, she left behind her unpublished masterpiece, Last Words from Montmartre. Unfolding through a series of letters written by an unnamed narrator, Last Words tells the story of a passionate relationship between two young women—their sexual awakening, their gradual breakup, and the devastating aftermath of their broken love. In a style that veers between extremes, from self-deprecation to pathos, compulsive repetition to rhapsodic musings, reticence to vulnerability, Qiu’s genre-bending novel is at once a psychological thriller, a sublime romance, and the author’s own suicide note. The letters (which, Qiu tells us, can be read in any order) leap between Paris, Taipei, and Tokyo. They display wrenching insights into what it means to live between cultures, languages, and genders—until the genderless character Zoë appears, and the narrator’s spiritual and physical identity is transformed. As powerfully raw and transcendent as Mishima’s Confessions of a Mask, Goethe’s The Sorrows of Young Werther, and Theresa Cha’s Dictée, to name but a few, Last Words from Montmartre proves Qiu Miaojin to be one of the finest experimentalists and modernist Chinese-language writers of our generation.
Author: Yolanda J. Ash
Publisher: Lulu.com
ISBN: 1312302836
Category : Religion
Languages : en
Pages : 290
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Book Description
War Paint...Battle Cries is an honest dissertation on the inevitable little realities of life. It is a compilation of short essays exploring the truth and circumstance of many of the experiences we all have in life. Author Yolanda J. Ash has taken simple words and expounded on them figuratively and theoretically in an attempt to help readers have a deeper understanding and acceptance of the things which happen to us all. In this little book, she explores love, Motherhood, religion, relationships, marijuana, men, women, children and a whole host of other every day topics which affect us all. This is not a "self-help" book in as much as it is a book of spiritual and mental exploration.
Author: Gail MarksJarvis
Publisher: FT Press
ISBN: 0132963051
Category : Business & Economics
Languages : en
Pages : 402
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Book Description
Saving for Retirement will relieve confusion and barriers to action for Americans who are increasingly worried about retirement. The book removes everything from the readers’ path that typically trips people up and hits the sweet spot for everyone aged 18 to 60. Using new figures (including troubling new projections of healthcare and long-term care costs), Gail MarkJarvis helps readers calculate exactly how much money they’ll need and how to get there. She presents easy, proven investing strategies for anyone at any age that will transform pocket change into hundreds of thousands of dollars. Packed with her readers’ personal stories, this book teaches powerful professional financial planning principles — but makes them simple enough for anyone to apply on their own.
Author: J.K. Jones
Publisher: J.K. Jones
ISBN:
Category : Fiction
Languages : en
Pages : 877
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Book Description
Unleash the Passionate Beasts of "Claw of Exile: A MM Shifter Romance" Trilogy - Available Now as an Electrifying Box Set! Step into a world where primal desire collides with forbidden love, and unleash your wildest fantasies with the sizzling "Claw of Exile" trilogy. Prepare to be spellbound by this captivating box set, featuring the first three scintillating books of the series, each one meticulously crafted to sweep you off your feet and leave you breathless. Book #1: Claw of Exile: He kills to Survive Exiled. Cursed. Abandoned. Ryu Suzuki, a fierce warrior known as Kuroi Kage, has been cursed to wander the treacherous Outlands alone with nothing but his katana. But when a deadly disease threatens to wipe out his pack, the Silvercrest Howlers, Ryu must confront his past and face his nemesis, Micah McCorbyn, the Alpha who banished him. As Ryu fights to save his pack from certain doom, tensions boil between him and Micah. Ryu's burning hatred for the Alpha threatens to derail their mission, but his love for the pack drives him forward. Every decision is a matter of life and death, and failure is not an option. With the clock ticking down to a final showdown between Ryu and Micah, the fate of the Silvercrest Howlers hangs in the balance. Can they put their bitter history aside and work together to overcome insurmountable odds? Or will their turbulent past and uncertain future tear them apart? Book #2: The Filthy Claws: Out for Blood Death. Destruction. Decay. The fate of the clans hangs in the balance as Ryu Suzuki faces the ultimate battle of his life. War is coming, and with it comes the looming threat of the Bloodhound Prince, a diabolical necromancer determined to destroy everything Ryu holds dear. With enemies at every turn and the fate of the world resting on his shoulders, Ryu must confront his past and work alongside the man who destroyed his life, Micah McCorbyn, the White Lotus, and his mate. But can Ryu set aside his hatred and anger for the greater good? Or will the thin line between enemy and mate lead to his downfall? With death, destruction, and decay lurking at every turn, Ryu must navigate treacherous alliances and confront his darkest fears to save the clans from certain doom. Will he rise to the occasion or fall to the Bloodhound Prince's wrath? Book #3: Claw of Vengeance: The Bloodhound Prince Hatred. Resentment. Betrayal. Ryu Suzuki is drowning in animosity, bitterness, and treachery. His life is nothing but a shattered mess. The Filthy Claws and Silvercrest Howlers, are both destroyed, leaving Ryu with nothing but anger and despair. The Bloodhound Prince looms over them, spreading the Lycan disease like wildfire. It's a dark time and darkness brews. Ryu wants revenge, but he's lost his way. Will Micah, the White Lotus, be able to save him from his own darkness, or will Ryu succumb to the very thing he hates the most? The stakes are higher than ever as the fate of the clans hangs in the balance. The battle ahead is vicious, and the enemy is formidable. Can Ryu and Micah overcome their hatred and work together to save their people, or will their mutual animosity be their downfall? Indulge in the scorching passion and riveting intrigue of the "Claw of Exile" trilogy, where love knows no bounds and the bonds of fate are unbreakable. This box set is a must-have for fans of steamy shifter romances, enchanting supernatural worlds, and heart-pounding adventure! Warning: this a dark M/M romance, M/M enemies-to-lovers romance that includes, violence, M/M werewolf shifter, mm paranormal romance, mm urban fantasy, M/M possessive romance, M/M second chance romance, and a HEA ending.
Author: Chelsea Quinn Yarbro
Publisher: Macmillan
ISBN: 9780312890193
Category : Fiction
Languages : en
Pages : 500
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Book Description
In the sequel to Crusader's Torch, Atta Olivia Clemens arrives in France to serve Cardinal Mazarin, meets D'Artagnan, and finds a way to end her vampire existence.
Author: American Institute of Banking
Publisher:
ISBN:
Category :
Languages : en
Pages : 776
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Book Description
Author: Meg Kennedy Dugan
Publisher: Routledge
ISBN: 1135443084
Category : Psychology
Languages : en
Pages : 253
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Book Description
Those who have never experienced an abusive or violent relationship often believe that upon finding a way out, victims’ difficulties are solved: their life is good, they are safe, and recovery will be swift. However, survivors know that leaving is not the end of the nightmare -- it is the beginning of an often difficult and challenging journey toward healing and happiness. It’s My Life Now offers readers the practical guidance, emotional reassurance, and psychological awareness that survivors of relationship abuse and domestic violence need to heal and reclaim their lives after leaving their abusers. Since its publication in 2000, It's My Life Now has been highly successful as a working manual for survivors who are starting their lives over after an abusive relationship. This valuable book combines direction on practical and emotional issues with worksheets and self-exploration exercises. Now, in the second edition, Dugan and Hock include updated information and resources while encompassing a wider range of individuals and the relationships in which abuse and violence occur. The new edition also provides a new emphasis on safety assessment, which has increasingly been shown to be a critical factor in recovery. In addition, this new edition includes current resources and information about organizations for victims along with revised and enhanced strategies to help survivors move forward on the path of recovery.
