Author: Steve Souders
Publisher: "O'Reilly Media, Inc."
ISBN: 0596555849
Category : Computers
Languages : en
Pages : 258
Book Description
Performance is critical to the success of any web site, and yet today's web applications push browsers to their limits with increasing amounts of rich content and heavy use of Ajax. In this book, Steve Souders, web performance evangelist at Google and former Chief Performance Yahoo!, provides valuable techniques to help you optimize your site's performance. Souders' previous book, the bestselling High Performance Web Sites, shocked the web development world by revealing that 80% of the time it takes for a web page to load is on the client side. In Even Faster Web Sites, Souders and eight expert contributors provide best practices and pragmatic advice for improving your site's performance in three critical categories: JavaScript—Get advice for understanding Ajax performance, writing efficient JavaScript, creating responsive applications, loading scripts without blocking other components, and more. Network—Learn to share resources across multiple domains, reduce image size without loss of quality, and use chunked encoding to render pages faster. Browser—Discover alternatives to iframes, how to simplify CSS selectors, and other techniques. Speed is essential for today's rich media web sites and Web 2.0 applications. With this book, you'll learn how to shave precious seconds off your sites' load times and make them respond even faster. This book contains six guest chapters contributed by Dion Almaer, Doug Crockford, Ben Galbraith, Tony Gentilcore, Dylan Schiemann, Stoyan Stefanov, Nicole Sullivan, and Nicholas C. Zakas.
Even Faster Web Sites
Author: Steve Souders
Publisher: "O'Reilly Media, Inc."
ISBN: 0596555849
Category : Computers
Languages : en
Pages : 258
Book Description
Performance is critical to the success of any web site, and yet today's web applications push browsers to their limits with increasing amounts of rich content and heavy use of Ajax. In this book, Steve Souders, web performance evangelist at Google and former Chief Performance Yahoo!, provides valuable techniques to help you optimize your site's performance. Souders' previous book, the bestselling High Performance Web Sites, shocked the web development world by revealing that 80% of the time it takes for a web page to load is on the client side. In Even Faster Web Sites, Souders and eight expert contributors provide best practices and pragmatic advice for improving your site's performance in three critical categories: JavaScript—Get advice for understanding Ajax performance, writing efficient JavaScript, creating responsive applications, loading scripts without blocking other components, and more. Network—Learn to share resources across multiple domains, reduce image size without loss of quality, and use chunked encoding to render pages faster. Browser—Discover alternatives to iframes, how to simplify CSS selectors, and other techniques. Speed is essential for today's rich media web sites and Web 2.0 applications. With this book, you'll learn how to shave precious seconds off your sites' load times and make them respond even faster. This book contains six guest chapters contributed by Dion Almaer, Doug Crockford, Ben Galbraith, Tony Gentilcore, Dylan Schiemann, Stoyan Stefanov, Nicole Sullivan, and Nicholas C. Zakas.
Publisher: "O'Reilly Media, Inc."
ISBN: 0596555849
Category : Computers
Languages : en
Pages : 258
Book Description
Performance is critical to the success of any web site, and yet today's web applications push browsers to their limits with increasing amounts of rich content and heavy use of Ajax. In this book, Steve Souders, web performance evangelist at Google and former Chief Performance Yahoo!, provides valuable techniques to help you optimize your site's performance. Souders' previous book, the bestselling High Performance Web Sites, shocked the web development world by revealing that 80% of the time it takes for a web page to load is on the client side. In Even Faster Web Sites, Souders and eight expert contributors provide best practices and pragmatic advice for improving your site's performance in three critical categories: JavaScript—Get advice for understanding Ajax performance, writing efficient JavaScript, creating responsive applications, loading scripts without blocking other components, and more. Network—Learn to share resources across multiple domains, reduce image size without loss of quality, and use chunked encoding to render pages faster. Browser—Discover alternatives to iframes, how to simplify CSS selectors, and other techniques. Speed is essential for today's rich media web sites and Web 2.0 applications. With this book, you'll learn how to shave precious seconds off your sites' load times and make them respond even faster. This book contains six guest chapters contributed by Dion Almaer, Doug Crockford, Ben Galbraith, Tony Gentilcore, Dylan Schiemann, Stoyan Stefanov, Nicole Sullivan, and Nicholas C. Zakas.
High Performance Web Sites
Author: Steve Souders
Publisher: "O'Reilly Media, Inc."
ISBN: 0596550693
Category : Computers
Languages : en
Pages : 172
Book Description
Want your web site to display more quickly? This book presents 14 specific rules that will cut 25% to 50% off response time when users request a page. Author Steve Souders, in his job as Chief Performance Yahoo!, collected these best practices while optimizing some of the most-visited pages on the Web. Even sites that had already been highly optimized, such as Yahoo! Search and the Yahoo! Front Page, were able to benefit from these surprisingly simple performance guidelines. The rules in High Performance Web Sites explain how you can optimize the performance of the Ajax, CSS, JavaScript, Flash, and images that you've already built into your site -- adjustments that are critical for any rich web application. Other sources of information pay a lot of attention to tuning web servers, databases, and hardware, but the bulk of display time is taken up on the browser side and by the communication between server and browser. High Performance Web Sites covers every aspect of that process. Each performance rule is supported by specific examples, and code snippets are available on the book's companion web site. The rules include how to: Make Fewer HTTP Requests Use a Content Delivery Network Add an Expires Header Gzip Components Put Stylesheets at the Top Put Scripts at the Bottom Avoid CSS Expressions Make JavaScript and CSS External Reduce DNS Lookups Minify JavaScript Avoid Redirects Remove Duplicates Scripts Configure ETags Make Ajax Cacheable If you're building pages for high traffic destinations and want to optimize the experience of users visiting your site, this book is indispensable. "If everyone would implement just 20% of Steve's guidelines, the Web would be adramatically better place. Between this book and Steve's YSlow extension, there's reallyno excuse for having a sluggish web site anymore." -Joe Hewitt, Developer of Firebug debugger and Mozilla's DOM Inspector "Steve Souders has done a fantastic job of distilling a massive, semi-arcane art down to a set of concise, actionable, pragmatic engineering steps that will change the world of web performance." -Eric Lawrence, Developer of the Fiddler Web Debugger, Microsoft Corporation
Publisher: "O'Reilly Media, Inc."
ISBN: 0596550693
Category : Computers
Languages : en
Pages : 172
Book Description
Want your web site to display more quickly? This book presents 14 specific rules that will cut 25% to 50% off response time when users request a page. Author Steve Souders, in his job as Chief Performance Yahoo!, collected these best practices while optimizing some of the most-visited pages on the Web. Even sites that had already been highly optimized, such as Yahoo! Search and the Yahoo! Front Page, were able to benefit from these surprisingly simple performance guidelines. The rules in High Performance Web Sites explain how you can optimize the performance of the Ajax, CSS, JavaScript, Flash, and images that you've already built into your site -- adjustments that are critical for any rich web application. Other sources of information pay a lot of attention to tuning web servers, databases, and hardware, but the bulk of display time is taken up on the browser side and by the communication between server and browser. High Performance Web Sites covers every aspect of that process. Each performance rule is supported by specific examples, and code snippets are available on the book's companion web site. The rules include how to: Make Fewer HTTP Requests Use a Content Delivery Network Add an Expires Header Gzip Components Put Stylesheets at the Top Put Scripts at the Bottom Avoid CSS Expressions Make JavaScript and CSS External Reduce DNS Lookups Minify JavaScript Avoid Redirects Remove Duplicates Scripts Configure ETags Make Ajax Cacheable If you're building pages for high traffic destinations and want to optimize the experience of users visiting your site, this book is indispensable. "If everyone would implement just 20% of Steve's guidelines, the Web would be adramatically better place. Between this book and Steve's YSlow extension, there's reallyno excuse for having a sluggish web site anymore." -Joe Hewitt, Developer of Firebug debugger and Mozilla's DOM Inspector "Steve Souders has done a fantastic job of distilling a massive, semi-arcane art down to a set of concise, actionable, pragmatic engineering steps that will change the world of web performance." -Eric Lawrence, Developer of the Fiddler Web Debugger, Microsoft Corporation
High Performance Browser Networking
Author: Ilya Grigorik
Publisher: "O'Reilly Media, Inc."
ISBN: 1449344720
Category :
Languages : en
Pages : 420
Book Description
How prepared are you to build fast and efficient web applications? This eloquent book provides what every web developer should know about the network, from fundamental limitations that affect performance to major innovations for building even more powerful browser applications—including HTTP 2.0 and XHR improvements, Server-Sent Events (SSE), WebSocket, and WebRTC. Author Ilya Grigorik, a web performance engineer at Google, demonstrates performance optimization best practices for TCP, UDP, and TLS protocols, and explains unique wireless and mobile network optimization requirements. You’ll then dive into performance characteristics of technologies such as HTTP 2.0, client-side network scripting with XHR, real-time streaming with SSE and WebSocket, and P2P communication with WebRTC. Deliver superlative TCP, UDP, and TLS performance Speed up network performance over 3G/4G mobile networks Develop fast and energy-efficient mobile applications Address bottlenecks in HTTP 1.x and other browser protocols Plan for and deliver the best HTTP 2.0 performance Enable efficient real-time streaming in the browser Create efficient peer-to-peer videoconferencing and low-latency applications with real-time WebRTC transports
Publisher: "O'Reilly Media, Inc."
ISBN: 1449344720
Category :
Languages : en
Pages : 420
Book Description
How prepared are you to build fast and efficient web applications? This eloquent book provides what every web developer should know about the network, from fundamental limitations that affect performance to major innovations for building even more powerful browser applications—including HTTP 2.0 and XHR improvements, Server-Sent Events (SSE), WebSocket, and WebRTC. Author Ilya Grigorik, a web performance engineer at Google, demonstrates performance optimization best practices for TCP, UDP, and TLS protocols, and explains unique wireless and mobile network optimization requirements. You’ll then dive into performance characteristics of technologies such as HTTP 2.0, client-side network scripting with XHR, real-time streaming with SSE and WebSocket, and P2P communication with WebRTC. Deliver superlative TCP, UDP, and TLS performance Speed up network performance over 3G/4G mobile networks Develop fast and energy-efficient mobile applications Address bottlenecks in HTTP 1.x and other browser protocols Plan for and deliver the best HTTP 2.0 performance Enable efficient real-time streaming in the browser Create efficient peer-to-peer videoconferencing and low-latency applications with real-time WebRTC transports
High Performance JavaScript
Author: Nicholas C. Zakas
Publisher: "O'Reilly Media, Inc."
ISBN: 1449388744
Category : Computers
Languages : en
Pages : 234
Book Description
If you're like most developers, you rely heavily on JavaScript to build interactive and quick-responding web applications. The problem is that all of those lines of JavaScript code can slow down your apps. This book reveals techniques and strategies to help you eliminate performance bottlenecks during development. You'll learn how to improve execution time, downloading, interaction with the DOM, page life cycle, and more. Yahoo! frontend engineer Nicholas C. Zakas and five other JavaScript experts—Ross Harmes, Julien Lecomte, Steven Levithan, Stoyan Stefanov, and Matt Sweeney—demonstrate optimal ways to load code onto a page, and offer programming tips to help your JavaScript run as efficiently and quickly as possible. You'll learn the best practices to build and deploy your files to a production environment, and tools that can help you find problems once your site goes live. Identify problem code and use faster alternatives to accomplish the same task Improve scripts by learning how JavaScript stores and accesses data Implement JavaScript code so that it doesn't slow down interaction with the DOM Use optimization techniques to improve runtime performance Learn ways to ensure the UI is responsive at all times Achieve faster client-server communication Use a build system to minify files, and HTTP compression to deliver them to the browser
Publisher: "O'Reilly Media, Inc."
ISBN: 1449388744
Category : Computers
Languages : en
Pages : 234
Book Description
If you're like most developers, you rely heavily on JavaScript to build interactive and quick-responding web applications. The problem is that all of those lines of JavaScript code can slow down your apps. This book reveals techniques and strategies to help you eliminate performance bottlenecks during development. You'll learn how to improve execution time, downloading, interaction with the DOM, page life cycle, and more. Yahoo! frontend engineer Nicholas C. Zakas and five other JavaScript experts—Ross Harmes, Julien Lecomte, Steven Levithan, Stoyan Stefanov, and Matt Sweeney—demonstrate optimal ways to load code onto a page, and offer programming tips to help your JavaScript run as efficiently and quickly as possible. You'll learn the best practices to build and deploy your files to a production environment, and tools that can help you find problems once your site goes live. Identify problem code and use faster alternatives to accomplish the same task Improve scripts by learning how JavaScript stores and accesses data Implement JavaScript code so that it doesn't slow down interaction with the DOM Use optimization techniques to improve runtime performance Learn ways to ensure the UI is responsive at all times Achieve faster client-server communication Use a build system to minify files, and HTTP compression to deliver them to the browser
Database Backed Web Sites
Author: Philip Greenspun
Publisher:
ISBN:
Category : Computers
Languages : en
Pages : 410
Book Description
From the creator of "Travels With Samantha" and "The Bill Gates Wealth Clock!" comes this title that Internet geeks will know well. At once a book on how to do sites the Greenspun way, and an intermediate/high end tutorial, this book shows how to implement a Relational Database backed Web site.
Publisher:
ISBN:
Category : Computers
Languages : en
Pages : 410
Book Description
From the creator of "Travels With Samantha" and "The Bill Gates Wealth Clock!" comes this title that Internet geeks will know well. At once a book on how to do sites the Greenspun way, and an intermediate/high end tutorial, this book shows how to implement a Relational Database backed Web site.
Web Performance Daybook Volume 2
Author: Stoyan Stefanov
Publisher: "O'Reilly Media, Inc."
ISBN: 1449337686
Category : Computers
Languages : en
Pages : 227
Book Description
Performance is critical to the success of any website, and help with using today’s new tools is key. In this remarkable guide, 32 leading web performance experts offer practical tips, techniques, and advice for optimizing your site’s user experience. Originally written for an online calendar, this collection of articles will inspire you to squeeze every ounce of performance from your site—whether you’re a web developer, mobile developer, or web designer. Check the table of contents and you’ll be convinced. In order of appearance, Web Performance Daybook authors include: Patrick Meenan Nicholas Zakas Guy Podjarny Stoyan Stefanov Tim Kadlec Brian Pane Josh Fraser Steve Souders Betty Tso Israel Nir Marcel Duran Éric Daspet Alois Reitbauer Matthew Prince Buddy Brewer Alexander Podelko Estelle Weyl Aaron Peters Tony Gentilcore Matthew Steele Bryan McQuade Tobie Langel Billy Hoffman Joshua Bixby Sergey Chernyshev JP Castro Pavel Paulau David Calhoun Nicole Sullivan James Pearce Tom Hughes-Croucher Dave Artz
Publisher: "O'Reilly Media, Inc."
ISBN: 1449337686
Category : Computers
Languages : en
Pages : 227
Book Description
Performance is critical to the success of any website, and help with using today’s new tools is key. In this remarkable guide, 32 leading web performance experts offer practical tips, techniques, and advice for optimizing your site’s user experience. Originally written for an online calendar, this collection of articles will inspire you to squeeze every ounce of performance from your site—whether you’re a web developer, mobile developer, or web designer. Check the table of contents and you’ll be convinced. In order of appearance, Web Performance Daybook authors include: Patrick Meenan Nicholas Zakas Guy Podjarny Stoyan Stefanov Tim Kadlec Brian Pane Josh Fraser Steve Souders Betty Tso Israel Nir Marcel Duran Éric Daspet Alois Reitbauer Matthew Prince Buddy Brewer Alexander Podelko Estelle Weyl Aaron Peters Tony Gentilcore Matthew Steele Bryan McQuade Tobie Langel Billy Hoffman Joshua Bixby Sergey Chernyshev JP Castro Pavel Paulau David Calhoun Nicole Sullivan James Pearce Tom Hughes-Croucher Dave Artz
Do More Faster
Author: Brad Feld
Publisher: John Wiley & Sons
ISBN: 0470948795
Category : Business & Economics
Languages : en
Pages : 352
Book Description
Practical advice from some of today's top early stage investors and entrepreneurs TechStars is a mentorship-driven startup accelerator with operations in three U.S. cities. Once a year in each city, it funds about ten Internet startups with a small amount of capital and surrounds them with around fifty top Internet entrepreneurs and investors. Historically, about seventy-five percent of the companies that go through TechStars raise a meaningful amount of angel or venture capital. Do More Faster: TechStars Lessons to Accelerate Your Startup is a collection of advice that comes from individuals who have passed through, or are part of, this proven program. Each vignette is an exploration of information often heard during the TechStars program and provides practical insights into early stage entrepreneurship. Contains seven sections, each focusing on a major theme within the TechStars program, including idea and vision, fundraising, legal and structure, and work/life balance Created by two highly regarded experts in the world of early stage investing Essays in each section come from the experienced author team as well as TechStar mentors, entrepreneurs, and founders of companies While you'll ultimately have to make your own decisions about what's right for your business, Do More Faster: TechStars Lessons to Accelerate Your Startup can get your entrepreneurial endeavor headed in the right direction.
Publisher: John Wiley & Sons
ISBN: 0470948795
Category : Business & Economics
Languages : en
Pages : 352
Book Description
Practical advice from some of today's top early stage investors and entrepreneurs TechStars is a mentorship-driven startup accelerator with operations in three U.S. cities. Once a year in each city, it funds about ten Internet startups with a small amount of capital and surrounds them with around fifty top Internet entrepreneurs and investors. Historically, about seventy-five percent of the companies that go through TechStars raise a meaningful amount of angel or venture capital. Do More Faster: TechStars Lessons to Accelerate Your Startup is a collection of advice that comes from individuals who have passed through, or are part of, this proven program. Each vignette is an exploration of information often heard during the TechStars program and provides practical insights into early stage entrepreneurship. Contains seven sections, each focusing on a major theme within the TechStars program, including idea and vision, fundraising, legal and structure, and work/life balance Created by two highly regarded experts in the world of early stage investing Essays in each section come from the experienced author team as well as TechStar mentors, entrepreneurs, and founders of companies While you'll ultimately have to make your own decisions about what's right for your business, Do More Faster: TechStars Lessons to Accelerate Your Startup can get your entrepreneurial endeavor headed in the right direction.
Rule the Web
Author: Mark Frauenfelder
Publisher: St. Martin's Griffin
ISBN: 1429932678
Category : Computers
Languages : en
Pages : 418
Book Description
In Rule the Web, you'll learn how to: * Browse recklessly, free from viruses, ads, and spyware * Turn your browser into a secure and powerful anywhere office * Raze your old home page and build a modern Web masterpiece * Get the news so fast it'll leave skidmarks on your inbox * Fire your broker and let the Internet make you rich * Claim your fifteen megabytes of fame with a blog or podcast You use the Web to shop, do your banking, have fun, find facts, connect with family, share your thoughts with the world, and more. But aren't you curious about what else the Web can do for you? Or if there are better, faster, or easier ways to do what you're already doing? Let the world's foremost technology writer, Mark Frauenfelder, help you unlock the Internet's potential—and open up a richer, nimbler, and more useful trove of resources and services, including: EXPRESS YOURSELF, SAFELY. Create and share blogs, podcasts, and online video with friends, family, and millions of potential audience members, while protecting yourself from identity theft and fraud. DIVIDE AND CONQUER. Tackle even the most complex online tasks with ease, from whipping up a gorgeous Web site to doing all your work faster and more efficiently within your browser, from word processing to investing to planning a party. THE RIGHT WAY, EVERY TIME. Master state-of-the-art techniques for doing everything from selling your house to shopping for electronics, with hundreds of carefully researched tips and tricks. TIPS FROM THE INSIDERS. Mark has asked dozens of the best bloggers around to share their favorite tips on getting the most out of the Web.
Publisher: St. Martin's Griffin
ISBN: 1429932678
Category : Computers
Languages : en
Pages : 418
Book Description
In Rule the Web, you'll learn how to: * Browse recklessly, free from viruses, ads, and spyware * Turn your browser into a secure and powerful anywhere office * Raze your old home page and build a modern Web masterpiece * Get the news so fast it'll leave skidmarks on your inbox * Fire your broker and let the Internet make you rich * Claim your fifteen megabytes of fame with a blog or podcast You use the Web to shop, do your banking, have fun, find facts, connect with family, share your thoughts with the world, and more. But aren't you curious about what else the Web can do for you? Or if there are better, faster, or easier ways to do what you're already doing? Let the world's foremost technology writer, Mark Frauenfelder, help you unlock the Internet's potential—and open up a richer, nimbler, and more useful trove of resources and services, including: EXPRESS YOURSELF, SAFELY. Create and share blogs, podcasts, and online video with friends, family, and millions of potential audience members, while protecting yourself from identity theft and fraud. DIVIDE AND CONQUER. Tackle even the most complex online tasks with ease, from whipping up a gorgeous Web site to doing all your work faster and more efficiently within your browser, from word processing to investing to planning a party. THE RIGHT WAY, EVERY TIME. Master state-of-the-art techniques for doing everything from selling your house to shopping for electronics, with hundreds of carefully researched tips and tricks. TIPS FROM THE INSIDERS. Mark has asked dozens of the best bloggers around to share their favorite tips on getting the most out of the Web.
Smarter, Faster, Cheaper
Author: David Siteman Garland
Publisher: John Wiley & Sons
ISBN: 047093381X
Category : Business & Economics
Languages : en
Pages : 182
Book Description
Save time and money in building, marketing and promoting your business With huge recent shifts in the way enterprises are built, marketed, and monetized, these are "wild west" times for business. In this new landscape, entrepreneurs and small business owners actually have an edge in marketing without spinning their wheels or going broke. Smarter, Faster, Cheaper gives you an innovative, approachable new guide on how to market, promote and improve your business drawing on real world examples and offering practical advice as opposed to fluffy theory. It presents a complete roadmap for marketing and promoting your business with the latest techniques. Draws from author David Siteman Garland's extensive experiences as a successful entrepreneur Based on countless interviews with successful leaders, including conversations with entrepreneurs and owners of businesses large and small Strategies and ideas are easy to understand, digest, and immediately put to use From learning when to skimp and when to splurge to mastering the art of online schmoozing, Smarter, Faster, Cheaper will save you time, money, and aggravation whether you're building your tenth business or your first.
Publisher: John Wiley & Sons
ISBN: 047093381X
Category : Business & Economics
Languages : en
Pages : 182
Book Description
Save time and money in building, marketing and promoting your business With huge recent shifts in the way enterprises are built, marketed, and monetized, these are "wild west" times for business. In this new landscape, entrepreneurs and small business owners actually have an edge in marketing without spinning their wheels or going broke. Smarter, Faster, Cheaper gives you an innovative, approachable new guide on how to market, promote and improve your business drawing on real world examples and offering practical advice as opposed to fluffy theory. It presents a complete roadmap for marketing and promoting your business with the latest techniques. Draws from author David Siteman Garland's extensive experiences as a successful entrepreneur Based on countless interviews with successful leaders, including conversations with entrepreneurs and owners of businesses large and small Strategies and ideas are easy to understand, digest, and immediately put to use From learning when to skimp and when to splurge to mastering the art of online schmoozing, Smarter, Faster, Cheaper will save you time, money, and aggravation whether you're building your tenth business or your first.
Developing Large Web Applications
Author: Kyle Loudon
Publisher: "O'Reilly Media, Inc."
ISBN: 144938871X
Category : Computers
Languages : en
Pages : 304
Book Description
How do you create a mission-critical site that provides exceptional performance while remaining flexible, adaptable, and reliable 24/7? Written by the manager of a UI group at Yahoo!, Developing Large Web Applications offers practical steps for building rock-solid applications that remain effective even as you add features, functions, and users. You'll learn how to develop large web applications with the extreme precision required for other types of software. Avoid common coding and maintenance headaches as small websites add more pages, more code, and more programmers Get comprehensive solutions for refining HTML, CSS, JavaScript, PHP, and Ajax for large-scale web applications Make changes in one place that ripple through all affected page elements Embrace the virtues of modularity, encapsulation, abstraction, and loosely coupled components Use tried-and-true techniques for managing data exchange, including working with forms and cookies Learn often-overlooked best practices in code management and software engineering Prepare your code to make performance enhancements and testing easier
Publisher: "O'Reilly Media, Inc."
ISBN: 144938871X
Category : Computers
Languages : en
Pages : 304
Book Description
How do you create a mission-critical site that provides exceptional performance while remaining flexible, adaptable, and reliable 24/7? Written by the manager of a UI group at Yahoo!, Developing Large Web Applications offers practical steps for building rock-solid applications that remain effective even as you add features, functions, and users. You'll learn how to develop large web applications with the extreme precision required for other types of software. Avoid common coding and maintenance headaches as small websites add more pages, more code, and more programmers Get comprehensive solutions for refining HTML, CSS, JavaScript, PHP, and Ajax for large-scale web applications Make changes in one place that ripple through all affected page elements Embrace the virtues of modularity, encapsulation, abstraction, and loosely coupled components Use tried-and-true techniques for managing data exchange, including working with forms and cookies Learn often-overlooked best practices in code management and software engineering Prepare your code to make performance enhancements and testing easier