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Author: Assaël Adary
Publisher: Dunod
ISBN: 2100579029
Category : Business & Economics
Languages : fr
Pages : 144
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Book Description
Oui, la communication s'évalue ! Oui, mesurer l'efficacité de la communication est une réalité ! Affirmer et démontrer la «mesurabilité» de la communication, tel est l'engagement majeur de cet ouvrage. Pourquoi mesurer ? Quelles sont les conditions de réussite de la mesure en communication ? Comment évaluer l'impact des principaux outils ou des actions de communication à la disposition d'une direction de la Communication ? Autant de questions qui trouvent une réponse dans ce livre. Cette nouvelle édition est enrichie d'interviews d'experts issus de grandes entreprises françaises et de développements concernant le web. L'évaluation de la communication, pour être acceptée doit avant tout être comprise ; les auteurs adoptent donc un discours pédagogique et pratique illustré d'exemples et de témoignages.
Author: Assaël Adary
Publisher: Dunod
ISBN: 2100579029
Category : Business & Economics
Languages : fr
Pages : 144
Get Book Here
Book Description
Oui, la communication s'évalue ! Oui, mesurer l'efficacité de la communication est une réalité ! Affirmer et démontrer la «mesurabilité» de la communication, tel est l'engagement majeur de cet ouvrage. Pourquoi mesurer ? Quelles sont les conditions de réussite de la mesure en communication ? Comment évaluer l'impact des principaux outils ou des actions de communication à la disposition d'une direction de la Communication ? Autant de questions qui trouvent une réponse dans ce livre. Cette nouvelle édition est enrichie d'interviews d'experts issus de grandes entreprises françaises et de développements concernant le web. L'évaluation de la communication, pour être acceptée doit avant tout être comprise ; les auteurs adoptent donc un discours pédagogique et pratique illustré d'exemples et de témoignages.
Author: Assaël Adary
Publisher:
ISBN: 9782100513543
Category : Business enterprises
Languages : fr
Pages : 195
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Book Description
Oui, évaluer l'efficacité de la communication c'est possible ! Aujourd'hui, les professionnels de la communication peuvent et doivent rendre des comptes. Une campagne de publicité, un journal d'entreprise, du sponsoring, un site Internet, un stand, une newsletter, un événement, un programme de relations publiques... tout peut être évalué ! A deux conditions : assigner un objectif précis à chacune de ces actions ; mettre en œuvre les outils de mesure adaptés à ses objectifs. En démontrant sa contribution à la bonne marche de l'entreprise, la communication entre dans un cercle vertueux : la rigueur de son pilotage alimente sa reconnaissance. Plus rationnelle, mieux comprise, elle gagne en légitimité et bénéficie de moyens accrus. Des notions fondamentales aux bonnes pratiques, ce livre donne toutes les clés pour évaluer ou faire évaluer ses actions et ses stratégies de communication. Illustré de nombreux exemples et de témoignages, il est destiné à tous les professionnels de la communication qui font le choix de l'efficacité. Les étudiants y découvriront aussi les outils innovants d'amélioration de la performance de la communication. Une véritable boîte à outils de mesure pour le communicant rend cet ouvrage directement opérationnel.
Author: Assaël Adary
Publisher:
ISBN: 9782100574568
Category : Business enterprises
Languages : fr
Pages : 233
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Book Description
Une édition enrichie d’interviews d’experts issus des grandes entreprises françaises et de développements concernant le web. Un ouvrage qui rassemble outils méthodologiques, conseils pratiques et témoignages de professionnels.
Author:
Publisher:
ISBN: 9782765028741
Category : English language
Languages : en
Pages : 138
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Book Description
Author: Minter Dial
Publisher: Kogan Page Publishers
ISBN: 1789666260
Category : Business & Economics
Languages : en
Pages : 249
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Book Description
WINNER: Business Book Awards 2022 - Leadership Your biggest asset in leadership is you. How can you expect people to trust and believe in you, if you aren't truthful and don't embrace your whole self at work? There is a need for a new kind of leadership; one that bleeds personality and rings true to employees and customers alike who crave authenticity. You Lead argues that business leaders deliver superior results, communities of engagement both inside and outside of the company and true values-driven success when they are themselves and come across as genuine. Bestselling author, Minter Dial, shows readers how embracing your whole self at work encourages people to also be themselves, seek true fulfilment at work and merge the personal and professional to become true examples of what you stand for. You Lead is a call to arms to leaders to stop pretending to be who they are not, and play on their uniqueness and strengths, to allow people to do the same and develop a culture of authenticity and purpose. With practical advice, real-life stories and a simple framework, this book shows you how you can: - Be yourself, lead by example and merge the professional and personal - Stand for something and allow people to develop true purpose at work - Allow a community to flourish through the right kind of governance model - Radiate your purpose through employees and customers alike for long-term performance
Author:
Publisher:
ISBN:
Category : Canada
Languages : en
Pages :
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Book Description
Author: Frederic Bastiat
Publisher: Simon Publications
ISBN: 9781931541022
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
This book, written by the celebrated nineteenth century French economist propagating free trade, reads as it was written yesterday.
Author: Minter Dial
Publisher: Pearson UK
ISBN: 1292186941
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
Futureproof paints a complete picture of the major disruptive forces currently facing us - defining them, mapping them out and putting them into context. Covering not just the new technologies, but how they are used and related, this book provides a global view of how to navigate the disruptive forces and use them to your advantage. Next, discover the 12 Forces that are shaping our world: including the new technologies, how they are used and related, the potential Impact of the disruption and how you can to turn them into enablers for your business. For each of the Forces, you'll discover: What is it and why is it disruptive? What do you need to know now? What do you need to do next? The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Author: Fabio Porzia
Publisher:
ISBN: 9789042951617
Category : History
Languages : fr
Pages : 0
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Book Description
'Ancient Greek and Semitic languages resorted to a large range of words to name the divine. Gods and goddesses were called by a variety of names and combinations of onomastic attributes. This broad lexicon of names is characterised by plurality and a tendency to build on different sequences of names; therefore, the Mapping Ancient Polytheisms project focuses on the process of naming the divine in order to better understand the ancient divine in terms of a plurality in the making. A fundamental rule for reading ancient divine names is to grasp them in their context - time and place, a ritual, the form of the discourse, a cultural milieu...: a deity is usually named according to a specific situation. From Artemis Eulochia to al-Lat, al-'Uzza and Manat, from Melqart to "my rock" in the biblical book of Psalms, this volume journeys between the sanctuary on Mount Gerizim and late antique magical practices, revisiting rituals, hymnic poetry, oaths of orators and philosophical prayers. While targeting different names in different contexts, the contributors draft theoretical propositions towards a dynamic approach of naming the divine in antiquity.'
Author: Leslie Rainer
Publisher: Getty Publications
ISBN: 1606060430
Category : Architecture
Languages : fr
Pages : 438
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Book Description
Earthen architecture constitutes one of the most diverse forms of cultural heritage and one of the most challenging to preserve. It dates from all periods and is found on all continents but is particularly prevalent in Africa, where it has been a building tradition for centuries. Sites range from ancestral cities in Mali to the palaces of Abomey in Benin, from monuments and mosques in Iran and Buddhist temples on the Silk Road to Spanish missions in California. This volume's sixty-four papers address such themes as earthen architecture in Mali, the conservation of living sites, local knowledge systems and intangible aspects, seismic and other natural forces, the conservation and management of archaeological sites, research advances, and training.
