Content Analysis and the Evaluation of Media Performance Relevance for Evaluating Media Performance PDF Download
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Author: Karen Siune
Publisher:
ISBN:
Category :
Languages : en
Pages : 12
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Book Description
Author: Karen Siune
Publisher:
ISBN:
Category :
Languages : en
Pages : 12
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Book Description
Author: Denis McQuail
Publisher: SAGE Publications Limited
ISBN: 9780803982956
Category : Language Arts & Disciplines
Languages : en
Pages : 350
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Book Description
This major text by the author of Mass Communication Theory offers a comprehensive analysis of the growing field of assessment and evaluation of the performance of mass media. Across different societies, with varying media systems, there is evidence of increasing concern with the nature and quality of media output as well as about the independence and diversity of media systems. In this broad-ranging overview, Denis McQuail outlines the varying means of media performance assessment which have been attempted. He analyzes the central questions of what the `public interest' means in this context, which criteria are relevant for assessing media performance, how such values are established and how they can be reconciled with the economic,
Author: Karen Siune
Publisher:
ISBN:
Category :
Languages : en
Pages : 12
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Book Description
Author: Vilma Luoma-aho
Publisher: John Wiley & Sons
ISBN: 111926314X
Category : Language Arts & Disciplines
Languages : en
Pages : 517
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Book Description
A multidisciplinary collection on global public entity strategic communication Research into public sector communication investigates the interaction between public and governmental entities and citizens within their sphere of influence. Today’s public sector organizations are operating in environments where people receive their information from multiple sources. Although modern research demonstrates the immense impact public entities have on democracy and societal welfare, communication in this context is often overlooked. Public sector organizations need to develop “communicative intelligence” in balancing their institutional agendas and aims of public engagement. The Handbook of Public Sector Communication is the first comprehensive volume to explore the field. This timely, innovative volume examines the societal role, environment, goals, practices, and development of public sector strategic communication. International in scope, this handbook describes and analyzes the contexts, policies, issues, and questions that shape public sector communication. An interdisciplinary team of leading experts discusses diverse subjects of rising importance to public sector, government, and political communication. Topics include social exchange relationships, crisis communication, citizen expectations, measuring and evaluating media, diversity and inclusion, and more. Providing current research and global perspectives, this important resource: Addresses the questions public sector communicators face today Summarizes the current state of public sector communication worldwide Clarifies contemporary trends and practices including mediatization, citizen engagement, and change and expectation management Addresses global challenges and crises such as corruption and bureaucratic roadblocks Provides a framework for measuring communication effectiveness Requiring minimal prior knowledge of the field, The Handbook of Public Sector Communication is a valuable tool for academics, students, and practitioners in areas of public administration, public management, political communication, strategic and organizational communication, and related fields such as political science, sociology, marketing, journalism, and globalization studies.
Author: Brown Sr., Michael A.
Publisher: IGI Global
ISBN: 1522519645
Category : Computers
Languages : en
Pages : 322
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Book Description
There are many different social media platforms that provide a wide array of services. Exploring the results yielded by these platforms can enhance their usefulness and impact on society’s advancement. Social Media Performance Evaluation and Success Measurements is a pivotal reference source for the latest scholarly research on social networking participation expectations and values to examine individual performance in digital communication activities. Featuring coverage across a range of topics, such as crisis communication, social networking engagement, and return on investments, this publication is ideally designed for academicians, practitioners, and researchers seeking current research on the benefits of utilizing the social network environment of today.
Author: Ingrid J. Guerra-López
Publisher: John Wiley & Sons
ISBN: 1119461200
Category : Education
Languages : en
Pages : 261
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Book Description
Performance Evaluation is a hands-on text for practitioners, researchers, educators, and students in how to use scientifically-based evaluations that are both rigorous and flexible. Author Ingrid Guerra-López, an internationally-known evaluation expert, introduces the foundations of evaluation and presents the most applicable models for the performance improvement field. Her book offers a wide variety of tools and techniques that have proven successful and is organized to illustrate evaluation in the context of continual performance improvement.
Author: William G. Christ
Publisher: Routledge
ISBN: 1135606358
Category : Language Arts & Disciplines
Languages : en
Pages : 587
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Book Description
This component of Assessing Media Education is intended for those who would like to know how other schools have grappled with implementing assessment initiatives, and who have used assessment to improve their programs.
Author: Michigan. State Library Services
Publisher:
ISBN:
Category : Instructional materials centers
Languages : en
Pages : 38
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Book Description
Author: Jonathan D. Breul
Publisher: Routledge
ISBN: 1351501577
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
Open to the Public grows out of concern with evaluation in the public arena and the struggle to understand how best to use the information it generates. Many concepts and models of evaluation, how to undertake it, and how to make it more useful, were developed before government performance became of so much interest to the public. In fact, it is arguable that recent changes in the forms, shapes, structures, and media through which the information developed in the process of evaluation becomes public, require new ways of thinking about its role in society. What is the role of evaluative information in the public arena today? How, when, and under what circumstances does the actual use of evaluative information take place, and what are the forces at play? By compiling and comparing international case studies, this book considers forces that make the information produced in evaluations increasing ""open to the public."" They provide insights into the many factors that influence evaluation and its use in the public arena. Their case studies include such current topics as: ""spin doctoring"" of information by the media and this practice's relationship to evaluation studies, the hotly debated issue of school performance, and information about it aired in the public arena, and the controversial link between budget processing and government performance. This book will be invaluable to those conducting evaluations, public employees and commissioners, and those studying public administration.
Author: Joe Zhu
Publisher: Springer
ISBN: 3319066471
Category : Business & Economics
Languages : en
Pages : 419
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Book Description
The author is one of the prominent researchers in the field of Data Envelopment Analysis (DEA), a powerful data analysis tool that can be used in performance evaluation and benchmarking. This book is based upon the author’s years of research and teaching experiences. It is difficult to evaluate an organization’s performance when multiple performance metrics are present. The difficulties are further enhanced when the relationships among the performance metrics are complex and involve unknown tradeoffs. This book introduces Data Envelopment Analysis (DEA) as a multiple-measure performance evaluation and benchmarking tool. The focus of performance evaluation and benchmarking is shifted from characterizing performance in terms of single measures to evaluating performance as a multidimensional systems perspective. Conventional and new DEA approaches are presented and discussed using Excel spreadsheets — one of the most effective ways to analyze and evaluate decision alternatives. The user can easily develop and customize new DEA models based upon these spreadsheets. DEA models and approaches are presented to deal with performance evaluation problems in a variety of contexts. For example, a context-dependent DEA measures the relative attractiveness of similar operations/processes/products. Sensitivity analysis techniques can be easily applied, and used to identify critical performance measures. Two-stage network efficiency models can be utilized to study performance of supply chain. DEA benchmarking models extend DEA’s ability in performance evaluation. Various cross efficiency approaches are presented to provide peer evaluation scores. This book also provides an easy-to-use DEA software — DEAFrontier. This DEAFrontier is an Add-In for Microsoft® Excel and provides a custom menu of DEA approaches. This version of DEAFrontier is for use with Excel 97-2013 under Windows and can solve up to 50 DMUs, subject to the capacity of Excel Solver. It is an extremely powerful tool that can assist decision-makers in benchmarking and analyzing complex operational performance issues in manufacturing organizations as well as evaluating processes in banking, retail, franchising, health care, public services and many other industries.
