Etica Comercial, Manual Sobre La Administracion De Una Empresa Comercial Responsable PDF Download
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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 372
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 372
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Book Description
Author: Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero
Publisher: Dykinson
ISBN: 841324837X
Category :
Languages : en
Pages :
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Book Description
La peculiaridad del presente libro es que son dos libros en uno. Los primeros 5 capítulos se presentan bajo el subtítulo “Conocer a las Audiencias” y en ellos se abordan temas que tienen a las audiencias contemporáneas y sus procesos de consumo cultural y de interacción mediática y digital como centro de la discusión; mientras que los siguientes 5 capítulos se agrupan bajo el subtítulo: “Posicionarse a las Nuevas Estrategias para Nuevos Sectores” y ofrecen temas variados relacionados a la publicidad, los modelos de negocio y las nuevas situaciones del mercado mediático, abordajes sobre turismo y la situación nueva de turistas en tanto receptores de información con demandas más puntuales a la ofertada tradicionalmente. El capítulo final es un ensayo elocuente sobre el comportamiento comunicacional de sectores de la audiencia vinculados a Internet frente a una teleserie de la televisión clásica en Ecuador. Y si bien estos dos conjuntos de capítulos difieren en sus temáticas concretas, conllevan en común la búsqueda de nuevas definiciones, nuevos diseños metodológicos y nuevas conceptualizaciones de sus temas específicos.Los autores aquí reunidos proceden del ámbito iberoamericano, hispano y luso parlante, americano y europeo, lo cual ofrece una singular muestra internacional de trayectorias, intereses académicos y abordajes a los temas seleccionados.
Author: R. Wayne Mondy
Publisher: Pearson Educación
ISBN: 9789702606413
Category : Business & Economics
Languages : en
Pages : 568
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Book Description
A balance of practical and applied material which also underpins the crucial theoretical concepts that are being applied in today's human resources. For undergraduate/graduate courses in Human Resource Management.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 152251838X
Category : Business & Economics
Languages : en
Pages : 2350
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Book Description
The implementation of effective decision making protocols is crucial in any organizational environment in modern society. Emerging advancements in technology and analytics have optimized uses and applications of decision making systems. Decision Management: Concepts, Methodologies, Tools, and Applications is a compendium of the latest academic material on the control, support, usage, and strategies for implementing efficient decision making systems across a variety of industries and fields. Featuring comprehensive coverage on numerous perspectives, such as data visualization, pattern analysis, and predictive analytics, this multi-volume book is an essential reference source for researchers, academics, professionals, managers, students, and practitioners interested in the maintenance and optimization of decision management processes.
Author: Anna Bajo Sanjuán
Publisher: Universidad Pontificia Comillas
ISBN: 8484683044
Category : Business & Economics
Languages : es
Pages : 336
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Book Description
La Cátedra Javier Benjumea de Ética Económica y Empresarial viene trabajando desde su creación por el acercamiento entre el mundo académico y empresarial en materias tales como la Ética en los negocios, la Responsabilidad Social de la Empresa y el Gobierno Corporativo. Esta nueva Memoria Académica recoge las reflexiones, conocimientos, avances y conclusiones de académicos, profesionales, estudiantes y de todo aquel cuyas inquietudes se aproximen a la Cátedra y a sus áreas de interés.
Author: Paiva, Inna Sousa
Publisher: IGI Global
ISBN: 1799821307
Category : Business & Economics
Languages : en
Pages : 369
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Book Description
Over the last few years, we have witnessed the enormous success of corporate social responsibility and business all over the world. These developments, including those in which governments foster both growth through entrepreneurship and achievement of sustainable development by creating tools for worldwide impact to reconcile business interests with the demands of communities, have been unequivocal concerning job and wealth creation. Replacing short-term visions, however, has become instrumental to business success throughout the industry. Conceptual and Theoretical Approaches to Corporate Social Responsibility, Entrepreneurial Orientation, and Financial Performance is a pivotal reference source that explores corporate social responsibility through the lens of entrepreneurship and firm performance in an effort to change the approach towards long-term growth. While highlighting topics such as risk management, stewardship theory, and CEO duality, this publication explores contributions to societal welfare and methods of business creation. This book is ideally designed for managers, executives, human resources professionals, entrepreneurs, developers, academicians, researchers, industry professionals, and students.
Author:
Publisher: Religacion Press
ISBN:
Category :
Languages : en
Pages : 146
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Book Description
Author: Saiz-Álvarez, José Manuel
Publisher: IGI Global
ISBN: 1522580131
Category : Business & Economics
Languages : en
Pages : 591
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Book Description
This reference book is an IGI Global Core Reference for 2019 as it provides trending research on family businesses. With the recent boom in entrepreneurship and the maker market, this publication will provide the timeliest research outlining how family businesses can enhance their business practices to ensure sustainability. The Handbook of Research on Entrepreneurial Leadership and Competitive Strategy in Family Business is a collection of innovative research on business and leadership strategies that can be applied to family firms in order to boost efficiency, competitiveness, and optimal use of resource allocation to compete internationally. While highlighting topics including global leadership, knowledge creation, and market performance, this book is ideally designed for business managers, management professionals, executives, researchers, academicians, and students seeking current research on the entrepreneurship role of family businesses in the modern economic age.
Author: Constantin Brătianu
Publisher: Cambridge Scholars Publishing
ISBN: 1443891754
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
The current economy is more complex and surprising than ever before: global and local factors combine to shape a very diverse framework, where organizations and management practices are challenged. This book presents a selection of studies that deal with economic behavior, both at the macro and micro level. It presents some well-defined aspects and builds on a new understanding of decision-making and economic development based on ethics and knowledge. It also emphasizes the human factor in shaping business and economic strategies as part of the international competition and interdependencies.
Author: María Pilar Martínez-Ruiz
Publisher: Frontiers Media SA
ISBN: 2889454126
Category :
Languages : en
Pages : 346
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Book Description
This research topic for Frontiers in Psychology highlights some of the more relevant changes that have conditioned consumer behavior in recent years—among these, the paradigm shift in marketing is worth emphasizing. Today, the market and the companies are implementing Marketing 4.0; This new marketing approach modifies both the business rules and the channels by changing the way to dialogue, interact and relation with consumers. The present Research Topic brings together 30 studies by 76 authors who analyzed the relevance of consumer behavior changes under this new paradigm, using different theoretical and methodological frameworks. These different papers, mainly constituting original research, examine a variety of sub-topics, including online and mobile environments, value co-creation, internal marketing strategies, and diverse industries and product markets. Given this broad selection of papers, we encourage readers to draw their own conclusions about the complex phenomena of consumer behavior. Our hope is that these different perspectives will cover various gaps in the field and prompt discussion among the audience of Frontiers in Psychology.
