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Author: Miguel Angel Gardetti
Publisher: Springer
ISBN: 9811007659
Category : Science
Languages : en
Pages : 204
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Book Description
This is the first book to introduce readers to the crux of ethnic fashion. Covering all aspects, it addresses the significance of sustainability (including culture) and ethnic fashion in the apparel industry. It also highlights concepts and case studies pertaining to ethnic fashion.
Author: Miguel Angel Gardetti
Publisher: Springer
ISBN: 9811007659
Category : Science
Languages : en
Pages : 204
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Book Description
This is the first book to introduce readers to the crux of ethnic fashion. Covering all aspects, it addresses the significance of sustainability (including culture) and ethnic fashion in the apparel industry. It also highlights concepts and case studies pertaining to ethnic fashion.
Author: Bérénice Geoffroy-Schneiter
Publisher: Editions Assouline
ISBN: 9782843232909
Category : Photography
Languages : en
Pages : 139
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Book Description
Describes traditional and ceremonial clothing and jewelry from around the world.
Author: Satyendra Singh
Publisher: Routledge
ISBN: 1351269585
Category : Business & Economics
Languages : en
Pages : 140
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Book Description
The globalization of the world’s markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing. Keeping this global and regional perspective, Luxury and Fashion Marketing: The Global Perspective examines the elements of luxury marketing that contribute to superior luxury brand performance. Specifically, this volume focuses on mission statements, logos, airport retailing, franchising, challenges in luxury marketing, fashion relating to politics, environment, and beachwear, and case studies on luxury brands and emerging markets. Luxury and Fashion Marketing: The Global Perspective is unique in that it is written in a simple and engaging style to explain the theories and concepts of luxury in relation to the ordinary in the global context. Each chapter has to-do activities, making the book essential reading for students, trainers, and practitioners interested in luxury and fashion marketing and management.
Author: Vaanika Malik
Publisher: Notion Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
The Art of Building a Thriving Ethnic Retail Store : Strategies for standing out and succeeding in a Competitive Market BECOME THE REMARKABLE ETHNIC RETAIL STORE Are you ready to take your Indian fashion retail business to the next level? Look no further than this comprehensive guide, designed for both established retailers and newcomers alike. With in these pages, you'll find valuable insights and strategies for : • Navigating the unique challenges and opportunities of the Indian fashion retail market. • Learn how to identify your target audience and create a compelling brand identity that sets you apart from the competition. • Discover proven techniques for developing a winning marketing strategy to attract and retain customers, and explore the best practices for managing your finances and optimizing your operations for maximum efficiency. So what are you waiting for? Dive into the pages of this book and discover the path to becoming a successful and remarkable Indian fashion retailer!
Author: Frances Kennett
Publisher: Checkmark Books
ISBN: 9780816031368
Category : Social Science
Languages : en
Pages : 192
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Book Description
Arranged by region of the world, illustrates contemporary native folk costume, from the complex embroidery found on Scandinavian decorative dresses to the various styles of face veils worn by Middle Eastern women
Author: Valerie Steele
Publisher: Bloomsbury Publishing
ISBN: 1474264700
Category : Social Science
Languages : en
Pages : 800
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Book Description
- An essential reference for students, curators and scholars of fashion, cultural studies, and the expanding range of disciplines that see fashion as imbued with meaning far beyond the material. - Over 300 in-depth entries covering designers, articles of clothing, key concepts and styles. - Edited and introduced by Valerie Steele, a scholar who has revolutionized the study of fashion, and who has been described by The Washington Post as one of "fashion's brainiest women." Derided by some as frivolous, even dangerous, and celebrated by others as art, fashion is anything but a neutral topic. Behind the hype and the glamour is an industry that affects all cultures of the world. A potent force in the global economy, fashion is also highly influential in everyday lives, even amongst those who may feel impervious. This handy volume is a one-stop reference for anyone interested in fashion - its meaning, history and theory. From Avedon to Codpiece, Dandyism to the G-String, Japanese Fashion to Subcultures, Trickle down to Zoot Suit, The Berg Companion to Fashion provides a comprehensive overview of this most fascinating of topics and will serve as the benchmark guide to the subject for many years to come.
Author: Annette Lynch
Publisher: Rowman & Littlefield
ISBN: 0759121508
Category : Design
Languages : en
Pages : 337
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Book Description
The clothes we wear tell stories about us—and are often imbued with cultural meanings specific to our ethnic heritage. This concise A-to-Z encyclopedia explores 150 different and distinct items of ethnic dress, their history, and their cultural significance within the United States. The clothing artifacts documented here have been or are now regularly worn by Americans as everyday clothing, fashion, ethnic or religious identifiers, or style statements. They embody the cultural history of the United States and its peoples, from Native Americans, white Anglo colonists, and forcibly relocated black slaves to the influx of immigrants from around the world. Entries consider how dress items may serve as symbolic linkages to home country and family or worn as visible forms of opposition to dominant cultural norms. Taken together, they offer insight into the ethnic-based core ideologies, myths, and cultural codes that have played a role in the formation and continued story of the United States.
Author: Emma Tarlo
Publisher: University of Chicago Press
ISBN: 9780226789750
Category : Design
Languages : en
Pages : 392
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Book Description
What do I wear today? The way we answer this question says much about how we manage and express our identities. This detailed study examines sartorial style in India from the late nineteenth century to the present, showing how trends in clothing are related to caste, level of education, urbanization, and a larger cultural debate about the nature of Indian identity. Clothes have been used to assert power, challenge authority, and instigate social change throughout Indian society. During the struggle for independence, members of the Indian elite incorporated elements of Western style into their clothes, while Gandhi's adoption of the loincloth symbolized the rejection of European power and the contrast between Indian poverty and British wealth. Similar tensions are played out today, with urban Indians adopting "ethnic" dress as villagers seek modern fashions. Illustrated with photographs, satirical drawings, and magazine advertisements, this book shows how individuals and groups play with history and culture as they decide what to wear.
Author: Reina Lewis
Publisher: Bloomsbury Publishing
ISBN: 0857722255
Category : Social Science
Languages : en
Pages : 252
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Book Description
Increasing numbers of women are engaging in the development and discussion of modest dressing; a movement matched by a growing media and popular demand for intelligent commentary about the topic. Modest Fashion sets out to meet that need. As a trend, modest dressing is spreading across the world, yet it is rarely viewed as 'fashion'. Studying consumers and producers, retailers and bloggers, Modest Fashion provides an up to the minute account of the art of dressing modestly - and fashionably. Leading scholars in the area, along with journalists, fashion designers, entrepreneurs and bloggers discuss the emergence of a niche market for modest fashion among and between Jewish, Christian and Muslim faith groups as well as secular dressers. Crossing creeds and cultures, analysing commentary alongside commerce, the book probes the personal and the political as well as religious, aesthetic and economic implications of contemporary dress practices and the debates that surround them.
Author: M. Angela Jansen
Publisher: Bloomsbury Publishing
ISBN: 1474229506
Category : Design
Languages : en
Pages : 245
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Book Description
Modern Fashion Traditions questions the dynamics of fashion systems and spaces of consumption outside the West. Too often, these fashion systems are studied as a mere and recent result of globalization and Western fashion influences, but this book draws on a wide range of non-Western case studies and analyses their similarities and differences as legitimate fashion systems, contesting Eurocentric notions of tradition and modernity, continuity versus change, and 'the West versus the Rest'. Preconceptions about non-Western fashion are challenged through diverse case studies from international scholars, including street-style identity in Bhutan, the influence of Ottoman cultural heritage on contemporary Turkish fashion design, and an investigation into the origins of the word 'fashion' in Chinese. Negotiating tradition, foreign influences and the contemporary global dominance of Western fashion cities, Modern Fashion Traditions will give readers a clearer understanding of non-Western fashion identities in the present. Accessibly written, this ground-breaking text makes an essential contribution to the study of non-Western fashion and will be an important resource for students of fashion history and theory, anthropology, and cultural studies.
