Essentials of Services Marketing PDF Download

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Essentials of Services Marketing

Essentials of Services Marketing PDF Author: K. Douglas Hoffman
Publisher: South Western Educational Publishing
ISBN: 9780030288920
Category : Business & Economics
Languages : en
Pages : 608

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Book Description
The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base.