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Author: Janet M. Ruane
Publisher: Wiley-Blackwell
ISBN: 9780631230496
Category : Social Science
Languages : en
Pages : 256
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Book Description
Essentials of Research Methods is a concise and accessible introduction to research methods in the social sciences. Written by an expert of research methods teaching, this book takes extraordinary care to focus the reader on experiences in his or her everyday life as a way of understanding and performing research methods. Introduces students to research methods with clear, concise, and accessible prose. Focuses the reader on everyday life as a way to understand research methods. Covers ethics, data gathering and analysis, and statistics. Includes further reading lists, graphs, exercises, study questions, a glossary, and an annotated list of web resources.
Author: Janet M. Ruane
Publisher: Blackwell Publishing
ISBN: 9780631230496
Category : Social Science
Languages : en
Pages : 239
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Book Description
This is a text for introductory research methods courses, as required in several social science majors. Students taking this course are often resistant to the subject matter, and this text tackles this resistance by focusing the reader on experiences in their everyday lives.
Author: Mildred L. Patten
Publisher: Taylor & Francis
ISBN: 1351817388
Category : Psychology
Languages : en
Pages : 338
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Book Description
A perennial bestseller since 1997, this updated tenth edition of Understanding Research Methods provides a detailed overview of all the important concepts traditionally covered in a research methods class. It covers the principles of both qualitative and quantitative research, and how to interpret statistics without computations, so is suitable for all students regardless of their math background. The book is organized so that each concept is treated independently and can be used in any order without resulting in gaps in knowledge—allowing it to be easily and precisely adapted to any course. It uses lively examples on contemporary topics to stimulate students’ interest, and engages them by showing the relevance of research methods to their everyday lives. Numerous case studies and end-of-section exercises help students master the material and encourage classroom discussion. The text is divided into short, independent topic sections, making it easy for you to adapt the material to your own teaching needs and customize assignments to the aspect of qualitative or quantitative methods under study—helping to improve students’ comprehension and retention of difficult concepts. Additional online PowerPoint slides and test bank questions make this a complete resource for introducing students to research methods. New to this edition: New topic section on design decisions in research Additional material on production of knowledge and research methods Significant development of material on ethical considerations in research Fresh and contemporary examples from a wide variety of real, published research Topic-specific exercises at the end of each section now include suggestions for further steps researchers can take as they build their research project.
Author: Geoffrey R. Marczyk
Publisher: John Wiley & Sons
ISBN: 0470893532
Category : Psychology
Languages : en
Pages : 306
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Book Description
Master the essential skills for designing and conducting a successful research project Essentials of Research Design and Methodology contains practical information on how to design and conduct scientific research in the behavioral and social sciences. This accessible guide covers basic to advanced concepts in a clear, concrete, and readable style. The text offers students and practitioners in the behavioral sciences and related disciplines important insights into identifying research topics, variables, and methodological approaches. Data collection and assessment strategies, interpretation methods, and important ethical considerations also receive significant coverage in this user-friendly guide. Essentials of Research Design and Methodology is the only available resource to condense the wide-ranging topics of the field into a concise, accessible format for handy and quick reference. As part of the Essentials of Behavioral Science series, this book offers a thorough review of the most relevant topics in research design and methodology. Each concise chapter features numerous callout boxes highlighting key concepts, bulleted points, and extensive illustrative material, as well as "Test Yourself" questions that help you gauge and reinforce your grasp of the information covered.
Author: Kris E. Berg
Publisher: Lippincott Williams & Wilkins
ISBN: 9780781738026
Category : Medical
Languages : en
Pages : 330
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Book Description
Designed to teach Health, Physical Education, Exercise Science, and Recreation students how to be consumers of research in their fields, this text is ideal for upper level and graduate level research courses in Exercise Science, Kinesiology, and Physical Education. New to the Second Edition are expanded statistics problems and data sets, additional statistics and application examples, and computer applications for data analysis. Key concepts are highlighted, and unique and humorous cartoons are used to help illustrate selected points.
Author: Joe F. Hair Jr.
Publisher: Routledge
ISBN: 1317508270
Category : Business & Economics
Languages : en
Pages : 507
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Book Description
Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts. The book features a realistic continuing case throughout that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as ethical dilemma mini cases, and exercises.
Author: Jeanne Zechmeister
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
ISBN: 9780072388152
Category : Psychology
Languages : en
Pages : 0
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Book Description
Essentials of Research Methods in Psychology by Jeannne S. Zechmeister, Eugene B. Zechmeister, and John J. Shaughnessy is designed to teach students the process of research (developing research ideas, forming a hypothesis, choosing a design, selecting the appropriate method, collecting, interpreting and reporting the results). A guide for the research process is introduced in the second chapter and reinforced as each method is introduced. The use of a consistent framework allows students to see the commonality of each method making the subsequent methods easier to learn. Essentials is based on the successful Research Methods in Psychology 5th edition text by the same authors. This text was completely rewritten in a more conversational style including the use of cartoons and insights from researchers describing how they conducted studies to appeal to students with little mathematical background. Case studies are used to show the use of appropriate methods and the ethical considerations inherent in the research process. This 250 page paperback text is ideal for a community college or for a four year university where brief coverage is desired.
Author: Kenneth E. Clow
Publisher: SAGE
ISBN: 1412991307
Category : Business & Economics
Languages : en
Pages : 521
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Book Description
Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entire text. The text opens with a discussion of the role of marketing research, along with a breakdown of the marketing research process. The text then moves into a section discussing types of marketing research, including secondary resources, qualitative research, observation research, and survey research. Newer methods (e.g. using blogs or Twitter feeds as secondary resources and using online focus groups) are discussed as extensions of traditional methods such. The third section discusses sampling procedures, measurement methods, marketing scales, and questionnaires. Finally, a section on analyzing and reporting marketing research focuses on the fundamental data analysis skills that students will use in their marketing careers. Features of this text include: - Chapter Openers describe the results of a research study that apply to the topics being presented in that chapter. These are taken from a variety of industries, with a greater emphasis on social media and the Internet. - A Global Concerns section appears in each chapter, helping prepare students to conduct market research on an international scale.This text emphasizes the presentation of research results and uses graphs, tables, and figures extensively. - A Statistics Review section emphasizes the practical interpretation and application of statistical principles being reviewed in each chapter. - Dealing with Data sections in each chapter provide students with opportunities to practice interpreting data and applying results to marketing decisions. Multiple SPSS data sets and step-by-step instructions are available on the companion site to use with this feature. - Each Chapter Summary is tied to the chapter-opening Learning Objectives. - A Continuing Case Study follows a group of students through the research process. It shows potential trade-offs, difficulties and flaws that often occur during the implementation of research project. Accompanying case questions can be used for class discussion, in-class group work, or individual assignments. - End-of-Chapter Critical Thinking Exercises are applied in nature and emphasize key chapter concepts. These can be used as assignments to test students' understanding of marketing research results and how results can be applied to decision-making. - End-of-chapter Your Research Project provides more challenging opportunities for students to apply chapter knowledge on an in-depth basis, and thus olearn by doing.
Author: Janet M. Ruane
Publisher: Wiley-Blackwell
ISBN: 9780631230496
Category : Social Science
Languages : en
Pages : 256
Get Book Here
Book Description
Essentials of Research Methods is a concise and accessible introduction to research methods in the social sciences. Written by an expert of research methods teaching, this book takes extraordinary care to focus the reader on experiences in his or her everyday life as a way of understanding and performing research methods. Introduces students to research methods with clear, concise, and accessible prose. Focuses the reader on everyday life as a way to understand research methods. Covers ethics, data gathering and analysis, and statistics. Includes further reading lists, graphs, exercises, study questions, a glossary, and an annotated list of web resources.
Author: Trochim
Publisher: Cengage Learning
ISBN: 9781133954774
Category : Education
Languages : en
Pages : 448
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Book Description
From an expert team in the research methods field, RESEARCH METHODS: THE ESSENTIAL KNOWLEDGE BASE, 2nd Edition, is written specifically for undergraduates. The book streamlines and clarifies explanations of fundamental, yet difficult, concepts in a familiar, engaging style. Students learn about the relationship between theory and practice, which helps them become better researchers and better consumers of research. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author: Robert Rosenthal
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
ISBN:
Category : Political Science
Languages : en
Pages : 728
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Book Description
This is an advanced undergraduate - or postgraduate - level text designed for courses in research methods and intermediate quantitative methods offered in departments of psychology, education, sociology and communication. Equally emphasizing the collection and analysis of research data, students should be able to plan an original study, collect and analyze data and report the results of the study in a professional manner.
