Essentials of Entrepreneurship and Small Business Management + Business Plan Pro, Entrepreneurship: Starting and Operating a Small Business PDF Download
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Author: Thomas W. Zimmerer
Publisher: Prentice Hall
ISBN: 9780132425681
Category : Business & Economics
Languages : en
Pages :
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Book Description
This fifth edition of the popular book introduces you to the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. With the help of this book, readers can follow their dreams of becoming successful entrepreneurs. Topics include: the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations. For any person interested in owning, operating, and managing a small business. Also a handy reference for entrepreneurs and managers of small businesses.
Author: Thomas W. Zimmerer
Publisher: Prentice Hall
ISBN: 9780132425681
Category : Business & Economics
Languages : en
Pages :
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Book Description
This fifth edition of the popular book introduces you to the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. With the help of this book, readers can follow their dreams of becoming successful entrepreneurs. Topics include: the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations. For any person interested in owning, operating, and managing a small business. Also a handy reference for entrepreneurs and managers of small businesses.
Author: Pearson
Publisher: Pearson
ISBN: 9780137138463
Category : Business & Economics
Languages : en
Pages :
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Book Description
Author: Steve Mariotti
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 506
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Book Description
Clear and energetic, it is supported by two business plan building software packages; BizBuilder and Business Plan Pro.
Author: Steve Mariotti
Publisher:
ISBN: 9781292097411
Category : Entrepreneurship
Languages : en
Pages : 576
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Book Description
This text demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginning business students. In a step by step process students will learn how to start a small business, operate a small business and turn their ideas into viable business opportunities.
Author: Norman M Scarborough
Publisher: Prentice Hall
ISBN: 9780132798310
Category : Business & Economics
Languages : en
Pages : 871
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Book Description
This package contains: 0131874845: Business Plan Pro, Entrepreneurship: Starting and Operating a Small Business 01032157462: Effective Small Business Management
Author: Norman M. Scarborough
Publisher: Prentice Hall
ISBN: 9780135048542
Category : Business & Economics
Languages : en
Pages :
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Book Description
Author: Caroline Glackin
Publisher: Pearson
ISBN: 9780135637876
Category :
Languages : en
Pages :
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Book Description
A comprehensive, practical approach to starting a business. For fledgling entrepreneurs and business students, Entrepreneurship: Starting and Operating A Small Business untangles the complex economic, financial, and professional considerations surrounding business ownership and operations. In its 5th Edition, Entrepreneurship takes a critical look at contemporary entrepreneurial successes, allowing students with a wide range of business interests to engage with and draw insight from the text. Balancing real-world case studies with thoughtful instruction, Entrepreneurship helps students develop their business plans step by step, at the end of each chapter. This approach allows students to internalize different aspects of business ownership at a self-guided pace. The authors' combined business acumen and educational expertise make for a fluid transfer of business concepts between text, instructor, and student. Students will relish the opportunity to start drawing up a business plan right away, enhancing their experience both in and out of the classroom. For courses in entrepreneurship, small business management, and starting a business. Pearson eText is a simple-to-use, mobile-optimized, personalized reading experience that can be adopted on its own as the main course material. It lets students highlight, take notes, and review key vocabulary all in one place, even when offline. Seamlessly integrated videos and other rich media engage students and give them access to the help they need, when they need it. Educators can easily customize the table of contents, schedule readings and share their own notes with students so they see the connection between their eText and what they learn in class -- motivating them to keep reading, and keep learning. And, reading analytics offer insight into how students use the eText, helping educators tailor their instruction. NOTE: This ISBN is for the Pearson eText access card. For students purchasing this product from an online retailer, Pearson eText is a fully digital delivery of Pearson content and should only be purchased when required by your instructor. In addition to your purchase, you will need a course invite link, provided by your instructor, to register for and use Pearson eText.
Author: Norman M Scarborough
Publisher: Pearson Higher Ed
ISBN: 1292094877
Category : Business & Economics
Languages : en
Pages : 722
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Book Description
For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management. The Foundation to Building a Successful Small Business Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical thinking skills they need to position themselves for enduring small business success. Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a small business with staying power. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today’s most successful small business ventures, a diverse set of students can develop potent business acumen in the classroom. These skills give them a unique advantage in a hotly competitive environment, transforming their passion, creativity, and ambition into the force that drives the world’s economy. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Author: Larry Wilson
Publisher: Morgan James Publishing
ISBN: 1600379060
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
The entrepreneur’s comprehensive companion: “Clear, concise, and to the point . . . [The author] has an excellent grasp of running a small business.” —Steve Pallen, President, R&D, E-Metrotel What are the ten most common marketing mistakes? How do you avoid costly mistakes when planning for a new business? What should be avoided when planning a business web site? These are just a few of the many important questions answered in The Small Business Planner, the most comprehensive book available to assist new and established entrepreneurs in operating a successful enterprise. Avoiding jargon, the book provides access to numerous free templates on the companion website including: Business and Marketing Plans in MS Word; Profit & Loss projections, Cash Flow projections, Start-Up Cost Analysis, and many more in MS Excel, all complete with formulas and ready to use. The companion site also includes a forum for entrepreneurs to post important questions regarding their business. The Small Business Planner provides a detailed checklist for new entrepreneurs to ensure that important tasks and processes are not overlooked. The Feasibility Analysis will let you know if your business idea will be profitable and competitive, and more than half the book is dedicated to generating revenue. Essential Marketing topics include: Planning and Research, in which the author introduces his own easy-to-use model to create an effective message, Advertising, Choosing the Right Media, Databases, Selling Skills, and Customer Service. Finance covers: Bookkeeping Basics, Financial Statements, Setting Goals and Measuring Results, and Receivables Management. Operations topics include: Creating Effective Web Sites, Employee Relations, and Contingency Planning. Entrepreneurship can be very rewarding if the functions in all three business modules are executed properly. Now the small business owner can wear all hats effectively—and avoid making costly mistakes by using The Small Business Planner.
Author: Bruce R. Barringer
Publisher: Prentice Hall
ISBN: 9780135032695
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
This package contains the following components: -0132318326: Preparing Effective Business Plans: An Entrepreneurial Approach -0131874845: Business Plan Pro, Entrepreneurship: Starting and Operating a Small Business
