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Author: Minoo Talebi Ashoori
Publisher:
ISBN:
Category :
Languages : en
Pages : 98
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Book Description
I find that, counterintuitively, competing firms profits increase with leakage. In the second essay of this dissertation, I start with the observation that many platform members are new customers and are uncertain about the quality of the companys product or service until they consume it. In such a context, I examine a high quality sellers optimal signaling strategy in a market where consumers prefer to purchase a scarce product due to desire for exclusivity or to receive a service in a non-crowded environment due to better experience and service delivery. Utilizing a repeat purchase signaling model I show that, consistent with prior literature, the high quality firm signals its quality by making its product scarce as well as charging a high price when consumers desire for exclusivity is high and cost of quality is great. Contrary, I also find conditions under which the high quality firm counterintuitively makes its product widely available and prices it low to signal its quality. The model may in part explain how high quality sellers market their products or services on daily deal websites.
Author: Minoo Talebi Ashoori
Publisher:
ISBN:
Category :
Languages : en
Pages : 98
Get Book Here
Book Description
I find that, counterintuitively, competing firms profits increase with leakage. In the second essay of this dissertation, I start with the observation that many platform members are new customers and are uncertain about the quality of the companys product or service until they consume it. In such a context, I examine a high quality sellers optimal signaling strategy in a market where consumers prefer to purchase a scarce product due to desire for exclusivity or to receive a service in a non-crowded environment due to better experience and service delivery. Utilizing a repeat purchase signaling model I show that, consistent with prior literature, the high quality firm signals its quality by making its product scarce as well as charging a high price when consumers desire for exclusivity is high and cost of quality is great. Contrary, I also find conditions under which the high quality firm counterintuitively makes its product widely available and prices it low to signal its quality. The model may in part explain how high quality sellers market their products or services on daily deal websites.
Author: John De la Mothe
Publisher: Edward Elgar Publishing
ISBN: 9781781958742
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Examining the issues facing smaller regions and countries, John de la Mothe explores how innovation, strategy and interdependence shape their performance, competition, and futures. Innovation and interdependence are central elements of advanced and advancing economies. In our globalized world, the production of knowledge is continually evolving. This is reflected in the design of institutions and in the results on the standards of living that are achieved and sustained. It also implies new forms of competition. Increasingly, smaller countries, regions and cities that do not fit into traditional theories of growth are becoming leaders in technology-intensive products and quick followers in innovative practices. Often heavily committed to large emerging economic markets (such as China and India) and political hegemons (such as Germany, Japan, and the United States), smaller nations, regions and cities are playing an almost unprecedented role in the shape of things to come. By examining the texture of the new economy, paths to constructing advantage, and aspects of the cultures that lead to the new economy, this book provides a valuable and essential guide to scholars, policymakers, strategists and students.
Author: Gary M. Armstrong
Publisher:
ISBN: 9781488620102
Category : Customer relations
Languages : en
Pages :
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Book Description
An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.
Author: Robert Crocker
Publisher: Routledge
ISBN: 113504385X
Category : Architecture
Languages : en
Pages : 470
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Book Description
Today’s most pressing challenges require behaviour change at many levels, from the city to the individual. This book focuses on the collective influences that can be seen to shape change. Exploring the underlying dimensions of behaviour change in terms of consumption, media, social innovation and urban systems, the essays in this book are from many disciplines, including architecture, urban design, industrial design and engineering, sociology, psychology, cultural studies, waste management and public policy. Aimed especially at designers and architects, Motivating Change explores the diversity of current approaches to change, and the multiple ways in which behaviour can be understood as an enactment of values and beliefs, standards and habitual practices in daily life, and more broadly in the urban environment.
Author: Heikki Juslin
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 616
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Book Description
Author: Delbert I. Hawkins
Publisher: McGraw-Hill/Irwin
ISBN: 9780072865493
Category : Consumer Behavior
Languages : en
Pages : 0
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Book Description
Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Author: Hyun Sang Shin
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 380
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Book Description
Author: Lukasz Wroblewski
Publisher: Logos Verlag Berlin GmbH
ISBN: 3832543783
Category : Business & Economics
Languages : en
Pages : 197
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Book Description
"Dr Lukasz Wroblewski's book Culture Management: Strategy and Marketing Aspects clearly recognises that the pressures on the cultural sector in the 21st Century are greater than ever before. Based on robust academic research within a practical industry context, this book addresses all the key issues related to marketing strategy and planning for the cultural industries. It will be an invaluable tool for managers, policy-makers and all those working in the creative and cultural world, and will help them to develop sound strategies for the future." Dr Kim Lehman Tasmanian School of Business and Economics, University of Tasmania "Dr Wroblewski's book explains clearly what has changed to make the use of business models necessary, even in organizations which might have resisted in the past. Globalization has resulted in a population which understands and appreciates art and culture created in other countries. While it might be agreed that this is beneficial for society, it means that cultural arbitrators within a country no longer have the authority to dictate what is accepted as culture. Managers now understand that to gain the support of the public they must explain the benefits of consuming their cultural product." Dr Bonita M. Kolb Professor Emeritus of Lycoming College in Pennsylvania "A thoughtful and penetrating analysis of culture management addressing marketing strategies and cultural institutions. An important `must read' book for those involved in this exciting sector." Prof Adrian Payne University of UNSW Business School, University of New South Wales
Author: Maria Ana Vitorino
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
This paper proposes a strategic model of entry that allows for positive and negative spillovers among firms. The model is applied to a novel dataset containing information about the store configurations of all US regional shopping centers and is used to quantify the magnitude of inter-store spillovers. The author addresses the estimation difficulties that arise due to the presence of multiple equilibria by formulating the entry game as a Mathematical Problem with Equilibrium Constraints (MPEC). While this paper constitutes the first attempt to use this direct optimization approach to address a specific empirical problem, the method can be used in a wide range of structural estimation problems. The empirical results support the agglomeration and clustering theories that predict firms may have incentives to co-locate despite potential business stealing effects. It is shown that the firms' negative and positive strategic effects help predict both how many firms can operate profitably in a given market and the firm-types configurations. The relative magnitude of such effects varies substantially across store-types.
Author: Michael N. Schmitt
Publisher: Springer Science & Business Media
ISBN: 9067047406
Category : Law
Languages : en
Pages : 640
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Book Description
This collection of essays by Professor Michael N. Schmitt of Durham University draws together those of his articles published over the past two decades that have explored particular fault lines in the law of armed conflict. As such, they examine the complex interplay between warfare and law, seeking to identify where the law and warfare appear to diverge, and where such apparent divergence can be accommodated through contextual interpretation of the law. Each essay examines a particular issue in either the jus ad bellum (the law governing resort to force) or jus in bello (international humanitarian law) that has proven contentious in terms of applying extant norms to the evolving face of armed conflict. Among the topics addressed are counter-terrorism, cyber operations, asymmetrical warfare, assassination, environmental warfare and the participation of civilians in hostilities.
