Essays on Managing Electronic Business-to-customer (B2C) Operations of Retail Supply Chains PDF Download
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Author: Sriram Thirumalai
Publisher:
ISBN:
Category :
Languages : en
Pages : 330
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Book Description
Author: Sriram Thirumalai
Publisher:
ISBN:
Category :
Languages : en
Pages : 330
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 790
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Book Description
Author: Harry Katzan Jr
Publisher: iUniverse
ISBN: 1532042779
Category : Business & Economics
Languages : en
Pages : 161
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Book Description
This book is a collection of papers written by the author on the subject of service. They all have been peer reviewed and written for a diverse variety of reasons. Some papers have been modified to suit a general audience, and others have simply been improved. There are some formatting differences due to the basic requirements of the various venues. The subject matter can be viewed as three separate sections: introductory, foundational, and applicative. The introductory papers are quite simple and give a gentle introduction to what the discipline of service is all about. The foundational papers provide a basis for the study of the concepts and methods of the service discipline. The applicative papers are general in nature so as to provide insight to what does and can go on in the world of service. Papers 1 and 2 fall into the first category. Papers 3, 4, and 5 are in the second category, and the remainder are in the third group. The table of contents is unique in that the entries give an abstract to the respective paper. This is an aid to a selection and gives a summary of the subject matter. The papers were assembled to support two recent books on the subject of service.
Author: Ambeth Kumar Visvam Devadoss
Publisher: Springer Nature
ISBN: 946463250X
Category : Computers
Languages : en
Pages : 198
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Book Description
This is an open access book. PECTEAM, being held for a period of two days, aims to witness the development of technologies in all technical and management domains. The major event in the conference is paper presentations on the latest advances in Engineering and Management disciplines from National and International academic sectors. Special emphasis is given to update newer technologies by Keynote speakers. PECTEAM is a premier platform for researchers and industry practitioners to share their new and innovative ideas, original research findings and practical development experiences in Engineering and Management through high quality peer reviewed papers.
Author: Andreas Meier
Publisher: Springer Science & Business Media
ISBN: 3540893288
Category : Business & Economics
Languages : en
Pages : 223
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Book Description
This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management. In addition to business models and business webs, digital procurement and marketing processes are likewise addressed such as electronic negotiation processes, security questions with digital signatures, as well as electronic supplier relationship management and customer relationship management. The topics are described based on explicit procedures and descriptive examples of application. The gradual set-up of an electronic Webshop for DVD’s serves as a continuous case study. The book is directed towards students of economics at universities and technical colleges; it is also suitable for executives, project leaders, and company experts who deal with the digital value chain.
Author: C. S. V. Murthy
Publisher:
ISBN: 9788178662763
Category :
Languages : en
Pages : 849
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Book Description
Author: Alan Harrison
Publisher: Pearson UK
ISBN: 1292183721
Category : Business logistics
Languages : en
Pages : 607
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Book Description
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Zheng Qin
Publisher: Springer Science & Business Media
ISBN: 3540496459
Category : Computers
Languages : en
Pages : 527
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Book Description
Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi’an Jiaotong University.
Author: Colin Combe
Publisher: Routledge
ISBN: 1136392890
Category : Business & Economics
Languages : en
Pages : 437
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Book Description
An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form
