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Author: Yamuna Baburaj
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 414
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Book Description
Complementary products contribute significantly to the growth and sustenance of primary products and platforms in many high technology product markets. Although different literatures have investigated issues related to complementary products, our understanding on this topic is limited. This dissertation aims to address some of the questions in the growing literature on complementary products. Following the literature review, the third chapter develops the conceptual underpinnings of product complementarity and examines commonly specified definitions to clarify the dimensions of product complementarity. The fourth chapter addresses the boundary question from the perspective of a primary product firm. The theoretical model identifies the antecedents of the internalization decision emphasizing the influence of type of product complementarity and key environmental contingences, viz., technological and market demand uncertainty. The fourth and fifth chapters of the thesis examine the role of type of complementarity in predicting the governance choices of 31 public businesses over a time frame of 26 years in the PC industry, a setting where complementary products have significantly influenced the competitive and technological landscape. The study findings reveal that type of complementarity along with environmental contingences influence a firm's choice of internalization, alliances or complementor make. Market demand uncertainty influences the choice of strategy towards complementary product for moderately increasing levels of uncertainty while technological uncertainty predicts the governance choices for both low and moderately increasing levels of uncertainty. In addition, in accordance with emerging literature in the Transaction Cost Economics logic (Leiblein & Miller, 2002; Jacobides, 2005) the findings highlight the role of firm capabilities. The dissertation attempts to contribute to the strategy literature by explicating the importance of nature of complementary products, so far not addressed in traditional TCE work.
Author: Yamuna Baburaj
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 414
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Book Description
Complementary products contribute significantly to the growth and sustenance of primary products and platforms in many high technology product markets. Although different literatures have investigated issues related to complementary products, our understanding on this topic is limited. This dissertation aims to address some of the questions in the growing literature on complementary products. Following the literature review, the third chapter develops the conceptual underpinnings of product complementarity and examines commonly specified definitions to clarify the dimensions of product complementarity. The fourth chapter addresses the boundary question from the perspective of a primary product firm. The theoretical model identifies the antecedents of the internalization decision emphasizing the influence of type of product complementarity and key environmental contingences, viz., technological and market demand uncertainty. The fourth and fifth chapters of the thesis examine the role of type of complementarity in predicting the governance choices of 31 public businesses over a time frame of 26 years in the PC industry, a setting where complementary products have significantly influenced the competitive and technological landscape. The study findings reveal that type of complementarity along with environmental contingences influence a firm's choice of internalization, alliances or complementor make. Market demand uncertainty influences the choice of strategy towards complementary product for moderately increasing levels of uncertainty while technological uncertainty predicts the governance choices for both low and moderately increasing levels of uncertainty. In addition, in accordance with emerging literature in the Transaction Cost Economics logic (Leiblein & Miller, 2002; Jacobides, 2005) the findings highlight the role of firm capabilities. The dissertation attempts to contribute to the strategy literature by explicating the importance of nature of complementary products, so far not addressed in traditional TCE work.
Author: Jie Feng (Ph.D.)
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
My dissertation makes empirical and theoretical contributions to exploring firms' optimal strategy when demand uncertainty exists in correlated markets and information signals during the decision process. With the application to the U.S. soybean seed market, I illustrate methods to evaluate the leveraged market power within the soybean seed market and correlated herbicide market under the technology improvement and climate change. The first chapter studies firms' pricing strategies when demand changes in the correlated market. The demand change is patent expiration in my situation. Firms holding multiple patents may face similar antitrust challenges as multi-product monopolists do. I first build a theoretical model to elaborate on the impact of demand change under different scenarios where patents are valid, expired, or partially expired. Then I generate the theoretical hypothesis to empirically test the firm's pricing strategy before and after the patent expiration using the U.S. soybean market data. The empirical analysis found evidence consistent with the theoretical predictions. The price of the patented soybean seeds increased after the patent on a complementary pesticide product expired. On the contrary, the price of the patented seed decreased when the patent of a substitute seed technology expired. In both cases, the change in seed price is greater when the seed demand is more inelastic. I also found evidence that firms' vertical structure matters and evidence of geographical heterogeneity. The second chapter takes the angle of individual farmers' decision process and examines how their agronomic practices would be affected by technology advancement, climate change, and their interactions. In my case, the specific agronomic decision is economic optimal soybean seed density. Agronomic research finds that economically optimal seeding rates have likely increased for many U.S. farmers because of genetic improvements, including new genetically engineered traits. At the same time, the soybean seeds experienced a decreasing trend in seeding rates with the introduction of herbicide-tolerant traits. To understand its underlying mechanism, I first derive a per acre demand model for soybean seeds to reveal the underlying structural relationship of the seeding rates with the relative seed price, the technology, and other factors. Then I classify all the factors into the market factors, such as the seeds' market prices, technology factors, including the GE HT traits, information factors, and efficiency factors. I empirically test their effects on the expected seeding density using the U.S. soybean data from 1996 to 2017. I also examine the heterogeneity of the impacts across different regions, between conventional and HT seed adopters and heterogeneous farmers on different seeding density quantiles. My third chapter describes firms' optimal strategy under different vertical structures where the complementary market has demand uncertainty. When innovation in essential products ties with the demand of its complementary market, the complementary market variation and information induced consumers' beliefs could determine consumers' demand for essential products. This chapter proposes a theoretical model to analyze firms' optimal pricing strategies when complementary demand uncertainty and imperfect substitutes both exist. The theoretical model suggests that the new cost-saving product's equilibrium price and market structure depend on the expected loss value of the technology, the influence of the complementary market, the cost-saving ratio between the old and the new technology, and the market structure of the essential product. I also calibrate the model using the U.S. soybean data and recover the estimated value of the expected cost and the cost-saving ratio of the HT soybean farmers from 1996 to 2017 and illustrate the possible data to obtain for further empirical exploration.
Author: Byung-Cheol Kim
Publisher:
ISBN:
Category : Consumer protection
Languages : en
Pages : 250
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Author: Jeffrey Robert Church
Publisher:
ISBN:
Category :
Languages : en
Pages : 222
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Author: Maxim Sinitsyn
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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In this paper, I examine how firms should position their complementary products. I assume that there are two competing firms, each producing two complementary products. Each firm decides whether to employ strategies that enhance the quality of the fit (the degree of complementarity) between its pair of complementary products before competing in prices. The consumers have heterogeneous tastes for the four possible bundles. They are willing to pay a price premium in order to purchase a bundle from the same firm if this firm chose to make such bundle more attractive. I find that increasing the degree of complementarity between a firm's complementary products intensifies price competition and often leads to smaller profits. Only when complementarity-enhancing strategies significantly increase the demand for a firm's matching bundle, does the firm benefit from employing them. The highest profits for both firms are obtained when both firms do not employ complementarity-enhancing strategies. Deteriorating the quality of the fit between one's own and a rival's complementary products is never profitable.
Author: Albert N. Link
Publisher: Springer Science & Business Media
ISBN: 9780387250106
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
Edwin Mansfield was a research pioneer into the economics of R and D and technological change. As appreciation and remembrance for his scholarly contributions, eminent scholars have contributed original papers for this edited volume. The authors have followed the "Mansfieldian” approach of emphasizing economic insight and intuition over mathematical rigor and as a result are very accessable. Essays in Honor of Edwin Mansfield has the potential to serve as a reader in all advanced undergraduate and graduate classes/seminars in the economics of R and D and technological change. This edited volume will be the definitive work in the field.
Author: David J. Teece
Publisher: World Scientific
ISBN: 9789810244477
Category : Technology & Engineering
Languages : en
Pages : 528
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Book Description
This book examines the manner in which successful firms develop, transfer, protect, and capture value from technological innovation. In essence, it is about ?knowledge management?, which lies at the foundation of firm level competitive advantage in today's global economy. The essays contain some of the fundamental contributions to the field of knowledge management by one of its best-known thinkers; they also constitute an immensely practical guide for those managers who wish to look below the surface of what is going on in Silicon Valley and elsewhere.
Author: Daniel Quint
Publisher:
ISBN:
Category :
Languages : en
Pages : 250
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Book Description
Author: David S. Evans
Publisher: Springer Science & Business Media
ISBN: 0306476002
Category : Business & Economics
Languages : en
Pages : 486
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Book Description
No antitrust case in recent history has attracted as much public attention as U.S v. Microsoft Corp. Nor has any antitrust case in memory raised as many complex, substantive issues of law, economics and public policy. Microsoft, Antitrust and the New Economy: Selected Essays constitutes an early effort to analyze some of the central issues and to put the case in the context of the ongoing debate over the role of government in managing markets - especially in technology driven New Economy industries. All of these essays, it should be noted, are written by critics of the government's efforts to regulate Microsoft. Indeed, many are by individuals who were closely involved in the company's legal defense and served as consultants to Microsoft. But their work should be judged on the merits rather than their provenance. For all represent serious scholarship by researchers committed to advancing the debate over government regulatory policies.
Author: Sanjit Sengupta
Publisher:
ISBN:
Category : High technology
Languages : en
Pages : 27
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