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Author:
Publisher: Stanford University
ISBN:
Category :
Languages : en
Pages : 161
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Book Description
Author:
Publisher: Stanford University
ISBN:
Category :
Languages : en
Pages : 161
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Book Description
Author: Peter E. Earl
Publisher: Edward Elgar Pub
ISBN: 9781852788629
Category : Business & Economics
Languages : en
Pages : 432
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Book Description
'Microeconomics for Business and Marketing is an extremely impressive piece of work. I would go so far as to say that it is without any doubt the best textbook on microeconomics which is available, both in terms of the range of material covered and in the way in which it is presented so clearly. 'It will be useful for non-specialist economics students, because it shows them that economics, when done properly, can say some interesting things without making ridiculous assumptions. and specialists will benefit from having such a wide range of material made accessible in a single text. I would recommend it without hesitation.' - Paul Ormerod, author of The Death of Economics and Consultant, Henley Centre for Forecasting Microeconomics for Business and Marketing is a wide-ranging, innovative textbook which will stimulate students and teachers alike. It will be of particular relevance to students of marketing, commerce and business strategy. Specifically designed with today's larger class sizes in mind, the book encourages students to question and to develop both analytical and written skills, as well as to use economics as a tool for problem solving.
Author: Richard Cantillon
Publisher: Ludwig von Mises Institute
ISBN: 1610164601
Category : Commerce
Languages : en
Pages : 254
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Book Description
Author: Richard T. Watson
Publisher: Orange Grove Texts Plus
ISBN: 9781616100292
Category : Electronic commerce
Languages : en
Pages : 0
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Book Description
This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.
Author: John A. Rothchild
Publisher: Edward Elgar Publishing
ISBN: 1783479922
Category : Business & Economics
Languages : en
Pages : 637
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Book Description
The steady growth of internet commerce over the past twenty years has given rise to a host of new legal issues in a broad range of fields. This authoritative Research Handbook comprises chapters by leading scholars which will provide a solid foundation for newcomers to the subject and also offer exciting new insights that will further the understanding of e-commerce experts. Key topics covered include: contracting, payments, intellectual property, extraterritorial enforcement, alternative dispute resolution, social media, consumer protection, network neutrality, online gambling, domain name governance, and privacy.
Author: Avi Goldfarb
Publisher: University of Chicago Press
ISBN: 022620684X
Category : Business & Economics
Languages : en
Pages : 510
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Book Description
There is a small and growing literature that explores the impact of digitization in a variety of contexts, but its economic consequences, surprisingly, remain poorly understood. This volume aims to set the agenda for research in the economics of digitization, with each chapter identifying a promising area of research. "Economics of Digitization "identifies urgent topics with research already underway that warrant further exploration from economists. In addition to the growing importance of digitization itself, digital technologies have some features that suggest that many well-studied economic models may not apply and, indeed, so many aspects of the digital economy throw normal economics in a loop. "Economics of Digitization" will be one of the first to focus on the economic implications of digitization and to bring together leading scholars in the economics of digitization to explore emerging research.
Author: Robert J. Kauffman
Publisher: M.E. Sharpe
ISBN: 0765622955
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
This groundbreaking volume introduces new methodological approaches to data analysis as well as new techniques for collecting and cataloging transactional data to assist IS researchers in dealing with new and radical forms of IT innovation that continue to energize electronic commerce.
Author: Robert J. Kauffman
Publisher: Routledge
ISBN: 1317472438
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
The methods and thinking of economics permeate a large part of the IS discipline. Reciprocally, newly emerging research methods relying on the IT-enabled treatment of massive data aggregates feed economic research. As new and radical forms of IT innovation continue to energize electronic commerce, IS researchers face a daunting task in using existing empirical methods and tools to understand the threats, opportunities, risks, and rewards of these new techniques. This groundbreaking volume leads the way. It introduces new methodological approaches to data analysis as well as new techniques for collecting and cataloging transactional data. The ideas it presents have broad appeal and demonstrate what is possible when new techniques and new ways of thinking are brought to bear on complex research problems.
Author: Berin Szoka
Publisher: TechFreedom
ISBN: 0983820600
Category : Computers
Languages : en
Pages : 578
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Book Description
Author: Catherine L. Mann
Publisher: Peterson Institute
ISBN: 9780881322743
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Economist Mann and scholars of international studies and electronic commerce offer both general analysis and specific examples of government policies to promote international electronic commerce for the greatest gain. They consider telecommunications, finance, domestic distribution, taxation, privacy, and international trade. Annotation copyrighted by Book News, Inc., Portland, OR
