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Author: Richard T. Watson
Publisher: Orange Grove Texts Plus
ISBN: 9781616100292
Category : Electronic commerce
Languages : en
Pages : 0
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Book Description
This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.
Author: Richard T. Watson
Publisher: Orange Grove Texts Plus
ISBN: 9781616100292
Category : Electronic commerce
Languages : en
Pages : 0
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Book Description
This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.
Author: Editors of the American Heritage Di
Publisher: HarperCollins
ISBN: 9780547563213
Category : Reference
Languages : en
Pages : 314
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Book Description
For the first time, the editors of the acclaimed American Heritage(R) Dictionary have applied their efforts to word usage as its own subject. The result is this practical guide that includes chapters on grammar, style, diction, gender, social groups, pronunciation, word formation, science terms, and a subject and a word index.
Author: John A. Rothchild
Publisher: Edward Elgar Publishing
ISBN: 1783479922
Category : Business & Economics
Languages : en
Pages : 637
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Book Description
The steady growth of internet commerce over the past twenty years has given rise to a host of new legal issues in a broad range of fields. This authoritative Research Handbook comprises chapters by leading scholars which will provide a solid foundation for newcomers to the subject and also offer exciting new insights that will further the understanding of e-commerce experts. Key topics covered include: contracting, payments, intellectual property, extraterritorial enforcement, alternative dispute resolution, social media, consumer protection, network neutrality, online gambling, domain name governance, and privacy.
Author: Zheng Qin
Publisher: Springer Science & Business Media
ISBN: 3540496459
Category : Computers
Languages : en
Pages : 527
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Book Description
Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi’an Jiaotong University.
Author: Kenneth L. Kraemer
Publisher: Cambridge University Press
ISBN: 1139458167
Category : Business & Economics
Languages : en
Pages : 45
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Book Description
Are the Internet and e-commerce truly revolutionizing business practice? This book explodes the transformation myth by demonstrating that the Internet and e-commerce are in fact being adapted by firms to reinforce their existing relationships with customers, suppliers, and business partners. Detailed case studies of eight countries show that, rather than creating a borderless global economy, e-commerce strongly reflects existing local patterns of commerce, business, and consumer preference, and its impact therefore varies greatly by country. Paradoxically, while e-commerce is increasing the efficiency, effectiveness, and competitiveness of firms, it is also increasing the complexity of their environments as they have to deal with more business partners and also face greater competition from other firms. This incisive analysis of the diffusion and impact of e-business provides academic researchers, graduates, and MBA students with a solid basis for understanding its likely evolution.
Author:
Publisher: Institute of Internal Auditors, Incorporated
ISBN:
Category : Business & Economics
Languages : en
Pages : 78
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Book Description
Author: Thomas Clarkson
Publisher:
ISBN:
Category :
Languages : en
Pages : 200
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Book Description
Author: Effy Oz
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
SpecialCountless musical examples and a running text guide the reader through using chords and changes to create musical arrangements for folk, rock, pop and jazz. Includes information on blues and modal harmony changes, how melody makes harmony, harmonizing a minor melody, and much more.
Author: John Lawson
Publisher: BenBella Books, Inc.
ISBN: 193952945X
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
It's not about Likes—it's about sales. You're not alone. Almost all businesses are marketing online these days—everyone tweets, posts to social networks, and blogs. What you're doing now is not enough to make your business stand out. Forget what all the self-proclaimed “social media gurus" are telling you. Being active on social media and being successful in social commerce are not the same things. Simply getting a bunch of followers or Likes doesn't cut it anymore. In Kick Ass Social Commerce for E-Preneurs, award-winning digital media strategist John Lawson gives you a straight-shooting, no-holds-barred guide to social commerce. In other words, he shows you how to make money online using social media. One of the most-respected and listened-to voices in the worlds of e-commerce and small business, Lawson stands alone because he can actually back up his words. Lawson is a multi-platform PowerSeller, whose internet businesses have rung up millions of dollars in sales. In Kick Ass Social Commerce for E-Preneurs, Lawson and bestselling e-commerce author Debra Schepp take you step-by-step through: Creating a business plan using a simple, effective template, a proven blueprint for all stages of marketing—from start-up to empire Employing the best social commerce strategy for Facebook, Twitter, LinkedIn, YouTube, and the hottest new social media sites Building a thriving e-commerce business and keeping it vibrant and growing What are you waiting for? Read this book and start kicking social commerce ass.
Author: ABHIJIT PARASHAR
Publisher: Blue Rose Publishers
ISBN:
Category : Education
Languages : en
Pages : 231
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Book Description
A collection of 100+ essays covering a range of subjects, from social issues and psychology to culture and business. The book contains essays on interesting topics like The benefits of reading for pleasure, The effects of peer pressure on adolescents, The importance of Financial Literacy for high school students, The impact of bullying on academic performance, The role of Spirituality in addiction recovery and many more. Each of the essays is written eloquently. It offers a thought-provoking and enlightening read, with each essay providing a unique and valuable contribution to the wider conversation. Whether through personal reflections or scholarly analysis, the essays in the book offer readers the opportunity to explore new ideas, challenge their own assumptions, and gain a deeper understanding of the world around them. The book is also helpful for those who want to improve their essay writing skills as well as for the aspirants who are preparing for various examinations like Language Proficiency Tests, English Qualifying & Optional Papers and others.
