Author: Jennifer Craik
Publisher: Bloomsbury Publishing
ISBN: 1350531774
Category : Design
Languages : en
Pages : 393

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Book Description
Fashion is everywhere. It is one of the main ways in which we present ourselves to others, signaling what we want to communicate about our sexuality, wealth, professionalism, subcultural and political allegiances, social status, even our mood. It is also a global industry with huge economic, political and cultural impact on the lives of all of us who make, sell, wear or even just watch fashion.Fashion: the key concepts presents a clear introduction to the complex world of fashion. The aim throughout is to present a comprehensive but also accessible and provocative analysis. Readers will discover how the fashion industry is structured and how it thinks, the links between catwalk, celebrity branding, media promotion and mainstream retail, how clothes mean different things in different parts of the world, and how popular culture influences fashion and how fashion shapes global culture.Illustrated with a wealth of photographs, the text is further enlivened with over 30 detailed and rich case studies - ranging across topics as diverse as the meaning of black in fashion, the rise of celebrity branding, the cult of thinness, the politics of veiling, the eroticism of shoes and the power of cosmetics.Features:§ Boxed chapter overviews open each chapter§ Bullet points summarizing key ideas conclude each chapter§ Chapter discussions are illustrated with integrated case material§ Each chapter is supported by extended Case Studies§ Key words are highlighted in chapters and defined in an extensive Glossary§ Further Reading guides the reader to other literature§ A timeline of Fashion Milestones provides a chronology of major events in the history of fashion

Author: Bethan Alexander
Publisher: Taylor & Francis
ISBN: 104004462X
Category : Business & Economics
Languages : en
Pages : 414

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Book Description
This text provides a holistic, integrated and in-depth perspective on the growing field of customer experience (CX), in a fashion context. Merging three core perspectives – academic, creative agency and retailer – the book takes a chronological approach to tracing the evolution of customer experience from the physical store, to omnichannel through channel convergence to consider the future of fashion retailing and customer experience. Beginning with the theoretical perspective, customer experience evolution in a fashion retail context is traced, considering the definition of customer experience, physical retail, the digitalisation of customer experience, omni-channel retail, in-store technologies and envisioning future retail CX. The retail creative agency perspective looks at how to locate and design customer experience journeys, designing harmonised CX across retail brand environments online and offline, responsible retailing and taking a human-centric approach to create visceral, wellbeing-based experiences. Finally, the retailer perspective explores real-life case studies of great customer experience from international brands, including Zara, Nike, Ecoalf, To Summer and Anya Hindmarch. Pedagogical features to aid understanding are built in throughout, including chapter objectives and reflective questions. Comprehensive and unique in its approach, Customer Experience in Fashion Retailing is recommended reading for students studying Fashion Retail Management, Customer Experience, Retail Design and Visual Merchandising, Fashion Psychology and Fashion Marketing.

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 452

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Author: Stanley C. Freden
Publisher:
ISBN:
Category : Astronautics in the earth sciences
Languages : en
Pages : 188

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Author: Mechanical Failures Prevention Group
Publisher:
ISBN:
Category : Engineering design
Languages : en
Pages : 244

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Author: Ethel Traphagen
Publisher:
ISBN:
Category : Fashion
Languages : en
Pages : 358

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Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 16

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Author:
Publisher:
ISBN:
Category : Clothing and dress
Languages : en
Pages : 542

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Author: United States. Congress. House. Committee on Science and Astronautics
Publisher:
ISBN:
Category :
Languages : en
Pages : 472

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Author:
Publisher:
ISBN:
Category : Automobiles
Languages : en
Pages : 798

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