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Author: R. MacManus
Publisher: David Bateman Ltd
ISBN: 1775481298
Category :
Languages : en
Pages : 234
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Book Description
Author: R. MacManus
Publisher: David Bateman Ltd
ISBN: 1775481298
Category :
Languages : en
Pages : 234
Get Book Here
Book Description
Author: Aga Bojko
Publisher: Rosenfeld Media
ISBN: 1933820918
Category : Computers
Languages : en
Pages : 321
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Book Description
Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.
Author: John C Baron
Publisher: Pearson UK
ISBN: 1292005092
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
A comprehensive and practical guide to investment trusts. These investment vehicles have been underused by investors in the past, but that is set to change now that the Retail Distribution Review has banned commissions and put investment trusts on a level playing field. The book explains what investment trusts are and focuses on how to construct and run a trust portfolio. It offers investors, both experienced and novice, a concise and jargon free guide to these lucrative investment vehicles.
Author: Paul Farris
Publisher: Pearson UK
ISBN: 1292212497
Category : Business & Economics
Languages : en
Pages : 434
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Book Description
"Marketers know that they must use metrics. The key--which this book addresses superbly--is which metrics to use and how to use them." Erv Shames, Chairman, Western Connecticut Health Network; former President and CEO of Borden, Inc. and Stride Rite Corporation “50+ metrics crackles like new money…this is the best marketing book of the year.” Updated version of Strategy + Business “2006 Best Books in Marketing award winner” WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING As the old adage goes, “If you can’t measure it, you can’t manage it.” Key Marketing Metrics is the definitive guide to today’s most valuable marketing metrics to measure the results of your marketing. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics and know exactly how to choose the right metrics for every challenge. Key Marketing Metrics gives you a portfolio, or "dashboard", of the most valuable metrics for your business to maximise the return on your marketing investment and identify the best new opportunities for profit. Discover high-value metrics for every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more. This edition includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity, as well as practical advice for managing complex issues such as advertising elasticity and “double jeopardy.”
Author: Lisa Blair
Publisher: Australian Geographic
ISBN: 1922388092
Category : Biography & Autobiography
Languages : en
Pages : 284
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Book Description
Facing Fear is the inspiring true story of Lisa Blair, who on 25 July 2017 became the first woman to sail solo around Antarctica. She very nearly didn’t live to tell the tale. Seventy-two days into her circumnavigation, when Lisa was more than 1000 nautical miles from land, the mast of Climate Action Now came crashing down in a ferocious storm. In freezing conditions, Lisa battled massive waves and gale-force winds, fighting through the night to save her life and her boat. Following her ordeal, Lisa relied on her unbreakable spirit to beat the odds and complete her world record. With unwavering focus and determination, she sailed home, completing her journey after 183 days. This is the story of her remarkable voyage.
Author: Andrew Duchowski
Publisher: Springer Science & Business Media
ISBN: 1846286093
Category : Computers
Languages : en
Pages : 336
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Book Description
Despite the availability of cheap, fast, accurate and usable eye trackers, there is little information available on how to develop, implement and use these systems. This 2nd edition of the successful guide contains significant additional material on the topic and aims to fill that gap in the market by providing an accessible and comprehensive introduction. Additional key features of the 2nd edition include: Technical description of new (state-of-the-art) eye tracking technology; a complete whole new section describing experimental methodology including experimental design, empirical guidelines, and five case studies; and survey material regarding recent research publications.
Author: Btihaj Ajana
Publisher: Springer
ISBN: 3319653792
Category : Social Science
Languages : en
Pages : 162
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Book Description
This book provides an empirical and philosophical investigation of self-tracking practices. In recent years, there has been an explosion of apps and devices that enable the data capturing and monitoring of everyday activities, behaviours and habits. Encouraged by movements such as the Quantified Self, a growing number of people are embracing this culture of quantification and tracking in the spirit of improving their health and wellbeing. The aim of this book is to enhance understanding of this fast-growing trend, bringing together scholars who are working at the forefront of the critical study of self-tracking practices. Each chapter provides a different conceptual lens through which one can examine these practices, while grounding the discussion in relevant empirical examples. From phenomenology to discourse analysis, from questions of identity, privacy and agency to issues of surveillance and tracking at the workplace, this edited collection takes on a wide, and yet focused, approach to the timely topic of self-tracking. It constitutes a useful companion for scholars, students and everyday users interested in the Quantified Self phenomenon.
Author: Julia Quinn
Publisher: HarperCollins
ISBN: 006313893X
Category : Fiction
Languages : en
Pages :
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Book Description
An enchanting collection containing books four, five, and six of #1 New York Times bestselling author Julia Quinn’s beloved Regency-set Bridgerton novels—Romancing Mister Bridgerton; To Sir Phillip, with Love; and When He Was Wicked—now a series created by Shondaland for Netflix. Romancing Mister Bridgerton Penelope Featherington has secretly adored her best friend’s brother from afar for forever—until she stumbles across Colin Bridgerton’s deepest secret and fears she doesn't know him at all. Meanwhile, Colin is tired of his reputation as an empty-headed charmer and of the notorious gossip columnist Lady Whistledown. Upon his return to London, he discovers everything has changed—especially Penelope Featherington! The girl who was always simply there suddenly haunts his dreams. When he discovers that Penelope has secrets of her own, this elusive bachelor must decide . . . is she his biggest threat or his promise of a happy ending? To Sir Phillip, With Love Sir Phillip knew that Eloise Bridgerton was a spinster, and so he’d proposed, figuring she’d be timid and desperate to marry. Except . . . she wasn’t. And all he wanted to do was kiss her . . . As for Eloise, she couldn’t marry a man she had never met! Yet, she found herself in a carriage on her way to meet her perfect match. Except . . . he wasn’t. Despite being handsome, Phillip was a large, ill-mannered brute. But when he kissed her, the world simply fell away… could this imperfect man be perfect for her? When He Was Wicked After a lifetime of smiling slyly as women chased him, Michael Stirling, London’s most infamous rake, took one look at Francesca Bridgerton and fell hopelessly in love. Unfortunately for Michael, Francesca’s surname was to remain Bridgerton for only a mere thirty-six hours longer—they met at a supper celebrating her imminent wedding to his cousin. But that was then . . . Now Michael is the earl and Francesca is free, but she still sees him as a dear friend. Michael dares not profess his love . . . until one dangerous night, passion proves stronger than even the most wicked of secrets . . .
Author: Ferdinando Urbano
Publisher: Springer Science & Business Media
ISBN: 3319037439
Category : Science
Languages : en
Pages : 271
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Book Description
This book guides animal ecologists, biologists and wildlife and data managers through a step-by-step procedure to build their own advanced software platforms to manage and process wildlife tracking data. This unique, problem-solving-oriented guide focuses on how to extract the most from GPS animal tracking data, while preventing error propagation and optimizing analysis performance. Based on the open source PostgreSQL/PostGIS spatial database, the software platform will allow researchers and managers to integrate and harmonize GPS tracking data together with animal characteristics, environmental data sets, including remote sensing image time series, and other bio-logged data, such as acceleration data. Moreover, the book shows how the powerful R statistical environment can be integrated into the software platform, either connecting the database with R, or embedding the same tools in the database through the PostgreSQL extension Pl/R. The client/server architecture allows users to remotely connect a number of software applications that can be used as a database front end, including GIS software and WebGIS. Each chapter offers a real-world data management and processing problem that is discussed in its biological context; solutions are proposed and exemplified through ad hoc SQL code, progressively exploring the potential of spatial database functions applied to the respective wildlife tracking case. Finally, wildlife tracking management issues are discussed in the increasingly widespread framework of collaborative science and data sharing. GPS animal telemetry data from a real study, freely available online, are used to demonstrate the proposed examples. This book is also suitable for undergraduate and graduate students, if accompanied by the basics of databases.
Author: Sally Sutherland-Fraser
Publisher: Elsevier Health Sciences
ISBN: 0729585506
Category : Medical
Languages : en
Pages : 420
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Book Description
Now endorsed by ACORN Aligns with the 2016 ACORN and PNC NZNO Standards Reflects the latest national and international standards, including the NSQHS Standards, the new NMBA Standards for Practice for Registered and Enrolled Nurses and the WHO Surgical Safety Checklist Includes two new chapters: The perioperative team and interdisciplinary collaboration and Perioperative patient safety Supporting online resources are available on evolve.
