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Author: Steve Blank
Publisher:
ISBN: 9780989200509
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success. If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany. Essential reading for anyone starting something new.
Author: Steve Blank
Publisher:
ISBN: 9780989200509
Category : Business & Economics
Languages : en
Pages : 370
Get Book Here
Book Description
The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success. If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany. Essential reading for anyone starting something new.
Author:
Publisher: BoogarLists
ISBN:
Category :
Languages : en
Pages : 251
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Book Description
Author: Maisha Cobb
Publisher:
ISBN: 9780578533322
Category :
Languages : en
Pages : 106
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Book Description
Marketing is changing and that change is being fueled by the intersection of technology, culture and a global mindset demanding access to content that is specific and relatable. In a world that suddenly doesn't seem so big, marketing must pivot to align with values and beliefs that connect individuals. At the heart of this change is a need for authenticity and for organizations to be steadfast in articulating their core beliefs. For some, this will require the mindset and courage to reestablish their purpose and rediscover how to lead from their core. Every organization is capable of marketing, but succeeding in marketing will require a change in approach to adapt to the expectations of fans today. This book offers a fresh perspective for those who are looking to reimagine marketing by first reimagining their organizations.
Author: Klement Podnar
Publisher: Routledge
ISBN: 1317850696
Category : Business & Economics
Languages : en
Pages : 168
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Book Description
Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought. Contemplating Corporate Marketing, Identity and Communication is a collection of papers and extended abstracts from the 12th ICIG symposium, presenting a variety of perspectives with a view towards stimulating debate about the advances in corporate marketing, identity and communication. The contributions in this volume examine critically the development of the field and focus for future research in order to encourage cutting-edge scholarship along with practitioner insights. In a field characterized by paradoxes – unity and variety; integration and specialization – the aim is to integrate diverse practices to inspire a more sophisticated approach or theoretical framework. The papers in this volume are both challenging and distinctive.
Author: Steve Blank
Publisher: John Wiley & Sons
ISBN: 1119690285
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success. If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany. Essential reading for anyone starting something new. The Four Steps to the Epiphany was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.
Author: Damian Ryan
Publisher: Kogan Page Publishers
ISBN: 0749478446
Category : Business & Economics
Languages : en
Pages : 464
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Book Description
Understand the fundamentals of digital marketing and enhance your digital marketing practice with the new edition of this essential guide, now one of the bestselling books in the industry and required reading for more than 100 universities and colleges, including Harvard University and the Chartered Institute of Marketing. The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to digital marketing, the rules of new media and understanding the behaviours of the new generation of digital consumers. Thoroughly revised, this fourth edition features more information, fresh examples and case studies, and in-depth insider accounts of the latest developments in the industry from internationally recognized brands and digital marketing campaigns. Clear, informative and entertaining, this book covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies, making it essential reading for both practitioners and students alike. Online resources include bonus chapters, contributor views, and case studies on Kwik Fit, Battersea Dogs Home and Yves Saint Laurent.
Author:
Publisher: BoogarLists
ISBN:
Category :
Languages : en
Pages : 81
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Book Description
Author: Ellen B. Meacham
Publisher: Univ. Press of Mississippi
ISBN: 149681746X
Category : History
Languages : en
Pages : 311
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Book Description
In April 1967, a year before his run for president, Senator Robert F. Kennedy knelt in a crumbling shack in Mississippi trying to coax a response from a listless child. The toddler sat picking at dried rice and beans spilled over the dirt floor as Kennedy, former US attorney general and brother to a president, touched the boy's distended stomach and stroked his face and hair. After several minutes with little response, the senator walked out the back door, wiping away tears. In Delta Epiphany: Robert F. Kennedy in Mississippi, Ellen B. Meacham tells the story of Kennedy's visit to the Delta, while also examining the forces of history, economics, and politics that shaped the lives of the children he met in Mississippi in 1967 and the decades that followed. The book includes thirty-seven powerful photographs, a dozen published here for the first time. Kennedy's visit to the Mississippi Delta as part of a Senate subcommittee investigation of poverty programs lasted only a few hours, but Kennedy, the people he encountered, Mississippi, and the nation felt the impact of that journey for much longer. His visit and its aftermath crystallized many of the domestic issues that later moved Kennedy toward his candidacy for the presidency. Upon his return to Washington, Kennedy immediately began seeking ways to help the children he met on his visit; however, his efforts were frustrated by institutional obstacles and blocked by powerful men who were indifferent and, at times, hostile to the plight of poor black children. Sadly, we know what happened to Kennedy, but this book also introduces us to three of the children he met on his visit, including the baby on the floor, and finishes their stories. Kennedy talked about what he had seen in Mississippi for the remaining fourteen months of his life. His vision for America was shaped by the plight of the hungry children he encountered there.
Author: Kalman Applbaum
Publisher: Routledge
ISBN: 1135943133
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
This book is the first of its kind to map out the organizing principles and cultural logic of marketing, and trace the profession's ascent genealogically.
Author: N. K. Jemisin
Publisher: Orbit
ISBN: 0316075981
Category : Fiction
Languages : en
Pages : 251
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Book Description
A man with no memory of his past and a struggling, blind street artist will face off against the will of the gods as the secrets of this stranger's past are revealed in the sequel to The Hundred Thousand Kingdoms, the debut novel of NYT bestselling author N. K. Jemisin. In the city of Shadow, beneath the World Tree, alleyways shimmer with magic and godlings live hidden among mortalkind. Oree Shoth, a blind artist, takes in a strange homeless man on an impulse. This act of kindness engulfs Oree in a nightmarish conspiracy. Someone, somehow, is murdering godlings, leaving their desecrated bodies all over the city. And Oree's guest is at the heart of it. . .
