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Author: Maisha Cobb
Publisher:
ISBN: 9780578533322
Category :
Languages : en
Pages : 106
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Book Description
Marketing is changing and that change is being fueled by the intersection of technology, culture and a global mindset demanding access to content that is specific and relatable. In a world that suddenly doesn't seem so big, marketing must pivot to align with values and beliefs that connect individuals. At the heart of this change is a need for authenticity and for organizations to be steadfast in articulating their core beliefs. For some, this will require the mindset and courage to reestablish their purpose and rediscover how to lead from their core. Every organization is capable of marketing, but succeeding in marketing will require a change in approach to adapt to the expectations of fans today. This book offers a fresh perspective for those who are looking to reimagine marketing by first reimagining their organizations.
Author: Maisha Cobb
Publisher:
ISBN: 9780578533322
Category :
Languages : en
Pages : 106
Get Book Here
Book Description
Marketing is changing and that change is being fueled by the intersection of technology, culture and a global mindset demanding access to content that is specific and relatable. In a world that suddenly doesn't seem so big, marketing must pivot to align with values and beliefs that connect individuals. At the heart of this change is a need for authenticity and for organizations to be steadfast in articulating their core beliefs. For some, this will require the mindset and courage to reestablish their purpose and rediscover how to lead from their core. Every organization is capable of marketing, but succeeding in marketing will require a change in approach to adapt to the expectations of fans today. This book offers a fresh perspective for those who are looking to reimagine marketing by first reimagining their organizations.
Author: Steve Blank
Publisher:
ISBN: 9780989200509
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success. If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany. Essential reading for anyone starting something new.
Author:
Publisher: BoogarLists
ISBN:
Category :
Languages : en
Pages : 251
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Book Description
Author: Steve Blank
Publisher: John Wiley & Sons
ISBN: 1119690374
Category : Business & Economics
Languages : en
Pages : 372
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Book Description
The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success. If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany. Essential reading for anyone starting something new. The Four Steps to the Epiphany was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.
Author:
Publisher: BoogarLists
ISBN:
Category :
Languages : en
Pages : 81
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Book Description
Author: Steven Blank
Publisher:
ISBN: 9781411601727
Category :
Languages : en
Pages : 281
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Book Description
Steve Blank's course text from Berkeley's Haas Business School and Stanford University, is the essential "how to" book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. The book offers insight into what makes some startups successful and leaves others selling off their furniture. Packed with concrete examples, the book will leave you with new skills to organize sales, marketing and your business for success.
Author: Elise Ballard
Publisher: Harmony
ISBN: 0307716120
Category : Self-Help
Languages : en
Pages : 322
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Book Description
Have you ever experienced an epiphany, a life-changing moment or realization? Elise Ballard has, and she was so stunned by its effect on her life that she started asking others if they had ever experienced these kinds of breakthroughs. What began as simple curiosity led to an unexpected and exciting journey, spanning several years and the breadth of human experience. The result of her interviews is Epiphany, a collection of more than fifty revelations that changed lives forever. Inspiring, thought-provoking, and eye-opening, Epiphany shares deeply intimate stories of people from all walks of life, from public figures like Maya Angelou, Deepak Chopra, Ali MacGraw, and Barry Manilow, to personal acquaintances and lifelong friends, to new contacts made in the most unexpected and serendipitous of circumstances. Whether discovering purpose in life, awakening to new possibilities, or finding a new direction after a catastrophic setback, each person’s epiphany is a gift, providing new insight into these remarkable lives and a window into the universal truths that connect us all. From the Hardcover edition.
Author: Klement Podnar
Publisher: Routledge
ISBN: 1317850696
Category : Business & Economics
Languages : en
Pages : 168
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Book Description
Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought. Contemplating Corporate Marketing, Identity and Communication is a collection of papers and extended abstracts from the 12th ICIG symposium, presenting a variety of perspectives with a view towards stimulating debate about the advances in corporate marketing, identity and communication. The contributions in this volume examine critically the development of the field and focus for future research in order to encourage cutting-edge scholarship along with practitioner insights. In a field characterized by paradoxes – unity and variety; integration and specialization – the aim is to integrate diverse practices to inspire a more sophisticated approach or theoretical framework. The papers in this volume are both challenging and distinctive.
Author: Joseph E. Bentzel
Publisher: Asymmetric Marketing
ISBN: 1419649809
Category : Business & Economics
Languages : en
Pages : 188
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Book Description
Author: N. K. Jemisin
Publisher: Orbit
ISBN: 0316075981
Category : Fiction
Languages : en
Pages : 248
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Book Description
A man with no memory of his past and a struggling, blind street artist will face off against the will of the gods as the secrets of this stranger's past are revealed in the sequel to The Hundred Thousand Kingdoms, the debut novel of NYT bestselling author N. K. Jemisin. In the city of Shadow, beneath the World Tree, alleyways shimmer with magic and godlings live hidden among mortalkind. Oree Shoth, a blind artist, takes in a strange homeless man on an impulse. This act of kindness engulfs Oree in a nightmarish conspiracy. Someone, somehow, is murdering godlings, leaving their desecrated bodies all over the city. And Oree's guest is at the heart of it. . .
