Author: Epica Awards
Publisher: A&C Black
ISBN: 2884791094
Category : Design
Languages : en
Pages : 402
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Book Description
Epica 24: Europes Best Advertising is an essential text for those working in the advertising industry. It is the only reference annual on European advertising that covers all types of media, from commercials and print publications to internet sites and integrated marketing campaigns.Epica Book 24 includes articles by Lewis Blackwell and Mark Tungate, author of Media Monoliths (Kogan Page, 2004) and Adland (Kogan Page, 2007), as well as an introduction by Filip Nilsson, creative director of Forsman & Bodenfors, Gothenburg.
Author: Richard Hogqvist
Publisher: A&C Black
ISBN: 2884791086
Category : Design
Languages : en
Pages : 402
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Book Description
All the gold, silver, and bronze winners are in the Epica Book, together witha good selection of other high-scoring entries. This volume includes articlesby Lewis Blackwell and Mark Tungate, author of "Adland," who also contributesthe creative synopses.
Author: Epica Awards
Publisher: Bloomsbury Publishing
ISBN: 2940447098
Category : Design
Languages : en
Pages : 402
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Book Description
This book is a unique source of information for all those interested in contemporary European creative trends and is conveniently arranged by product category with creative credits and brief translations where necessary. Epica Book 23: Europe's Best Advertising includes articles by Lewis Blackwell and Mark Tungate, author of Media Monoliths and Adland (Kolan Page), who also contributed the creative synopses.
Author: Epica Awards
Publisher: AVA Publishing
ISBN: 9782884790581
Category : Design
Languages : en
Pages : 384
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Book Description
The 17th annual edition of the Epica Book features more than 800 commercials, print ads, publications, internet sites, direct marketing operations and packaging design projects honoured in the Epica awards, Europe's premier creative awards show. Judged by journalists from 30 leading European advertising magazines, the 17th Epica awards attracted over 6,000 entries from around 700 of the best European advertising agencies, photographers and production houses in 39 countries. All the winners and finalists are in the Epica Book, together with a selection of other high-scoring campaigns. The Epica awards have become the reference for innovative and creative achievement in Europe. The Annual has become not only the reference to the best commercial communications in Europe for the last 12 months, but also a 'Who's Who' to the foremost creative talent in Europe.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 362
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Book Description
Author:
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 346
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Book Description
Author: Epica Awards
Publisher: Bloomsbury Publishing
ISBN: 1350010448
Category : Design
Languages : en
Pages : 402
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Book Description
Beautifully illustrated with over 1000 colour images, the 30th edition of the Epica Book includes a flashback to some of the most remarkable winners from the past 30 years. In addition it showcases more than 850 creative projects honoured in the 2016 Epica Awards - including fascinating background stories on all the latest Epica Grand Prix winners. Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.
Author: [Anonymus AC00349256]
Publisher:
ISBN: 9782880461317
Category : Advertising
Languages : en
Pages : 347
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Book Description
Author: Mark Tungate
Publisher: Kogan Page Publishers
ISBN: 9780749448370
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Author: Rose Arny
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 1306
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Book Description
