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Author: Mark Briggs
Publisher: CQ Press
ISBN: 1608714209
Category : Business & Economics
Languages : en
Pages : 374
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Book Description
Launch yourself into the new news economy. The digital revolution that provides so many options for news consumers also means massive opportunity for journalists. The trick: see the disruption as an opening you can attack. Entrepreneurial Journalism will inspire you with what′s possible and show you the mechanics behind building a business. Working through eight clear and concise stages, you′ll explore the secrets of successful news startups (including how they′re making money) and learn how to be an upstart yourself, building an innovative and sustainable news business from scratch. Each chapter starts with a real entrepreneur′s experience, teasing out how savvy and opportunistic journalists found their way to success. Mark Briggs then helps you size up the market, harness technology, turn your idea into a product or service, explore revenue streams, estimate costs, and launch. "Build Your Business" action items at the end of each chapter get you thinking through each step of your business plan. Discover how traditional news organizations are evolving and innovating, where the jobs are today and where the new jobs will be tomorrow. Learn from the pioneers, and become one.
Author: Mark Briggs
Publisher: CQ Press
ISBN: 1608714209
Category : Business & Economics
Languages : en
Pages : 374
Get Book Here
Book Description
Launch yourself into the new news economy. The digital revolution that provides so many options for news consumers also means massive opportunity for journalists. The trick: see the disruption as an opening you can attack. Entrepreneurial Journalism will inspire you with what′s possible and show you the mechanics behind building a business. Working through eight clear and concise stages, you′ll explore the secrets of successful news startups (including how they′re making money) and learn how to be an upstart yourself, building an innovative and sustainable news business from scratch. Each chapter starts with a real entrepreneur′s experience, teasing out how savvy and opportunistic journalists found their way to success. Mark Briggs then helps you size up the market, harness technology, turn your idea into a product or service, explore revenue streams, estimate costs, and launch. "Build Your Business" action items at the end of each chapter get you thinking through each step of your business plan. Discover how traditional news organizations are evolving and innovating, where the jobs are today and where the new jobs will be tomorrow. Learn from the pioneers, and become one.
Author: Kevin Rafter
Publisher: Routledge
ISBN: 1351629670
Category : Social Science
Languages : en
Pages : 305
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Book Description
Entrepreneurial journalism has emerged as a ‘hot topic’ for 21st century journalism, not just in the industry itself, but also in the academic community. This timely book seeks to make sense of the dramatic transformation of journalism, with a specific focus on what entrepreneurialism means for the world of journalism. The volume brings together leading international scholars to examine critical topics including the ethics underpinning new funding models such as crowdfunding; best practices in entrepreneurial journalism education; the implications of the emergence of a start-up culture; and differing interpretations of what is understood by the term ‘entrepreneurialism’ in the field of journalism. The collection analyses and discusses the future of journalism from the perspective of entrepreneurial culture drawing on relevant case studies from the United Kingdom, Belgium, France, Spain, Greece, Denmark, Canada, and the United States. This book was originally published as a special issue of Journalism Practice.
Author: Keith Hayes
Publisher: Apress
ISBN: 1430263504
Category : Business & Economics
Languages : en
Pages : 233
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Book Description
Business Journalism: How to Report on Business and Economics is a basic guide for journalists working in countries moving to open-market economies, students in journalism courses, journalists changing direction from general news reporting to business and economic reporting, and bloggers. It also explains the differences in technique required for general reporters to deliver business news for text, TV, or radio. Veteran journalist Keith Hayes, who has worked for such organizations as Reuters, PBS, the BBC, CBC, and CNBC, provides a quick reference to journalistic practice that covers everything from how to meet a deadline to getting answers from company or government officials who would rather not talk. It also provides background on specific knowledge that journalists should have to report on the business and the economy accurately and with insight. That includes understanding the major markets and how they work, learning to read a balance sheet, and getting the story even when a company or government sets up roadblocks. As Hayes demonstrates, effective journalists are story tellers who need to tell the story well while making certain they are providing the facts as they find them and understand them. Among other things, readers will also learn: How to write a business news story How to report business news on television How to report in a globalized business world How to get usable information from press conferences and briefings The basics of macroeconomics, the financial markets, and company-specific financial data How to dig for facts and get the story This book covers comprehensively the basics of business and economic reporting. With its insights and tips from Hayes and other veteran journalists, it’s a book that will remain on your shelf for years to come and help you acquire and cement career-enhancing skills. It will also help you hone your craft as you begin to write more sophisticated stories and take jobs of increasing responsibility.
Author: Paul Marsden
Publisher: Taylor & Francis
ISBN: 1317278984
Category : Social Science
Languages : en
Pages : 197
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Book Description
Entrepreneurial Journalism explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships. The book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism. The second half of the book then presents practical guidance on how to work successfully online. Topics include: • advice on launching digital start-ups; • how to use key analytics to track and focus readership; • engaging with mobile journalism by utilising smartphone and app technology; • developing revenue streams that can make digital journalism sustainable; • legal and ethical dilemmas faced in a modern newsroom; • the challenges of producing news for mobile readers. The book features leading figures from the BBC, Google and the Guardian, as well as some of Britain’s best entrepreneurial reporters, who offer advice on thriving in this developing media landscape. Additional support comes from an online resource bank, suggesting a variety of free tools to create online news content. Entrepreneurial Journalism is an invaluable resource for both practising journalists and students of journalism.
Author: Mark Briggs
Publisher: CQ Press
ISBN: 1452242119
Category : Language Arts & Disciplines
Languages : en
Pages : 353
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Book Description
Entrepreneurial Journalism will inspire you with what's possible and show you the mechanics behind building a business. Working through eight clear and concise stages, you'll explore the secrets of successful news startups (including how they're making money) and learn how to be an upstart yourself, building an innovative and sustainable news business from scratch. Each chapter starts with a real entrepreneur's experience, teasing out how savvy and opportunistic journalists found their way to success. Mark Briggs then helps you size up the market, harness technology, turn your idea into a product or service, explore revenue streams, estimate costs, and launch. "Build Your Business" action items at the end of each chapter get you thinking through each step of your business plan.
Author: Judith Clarke
Publisher: Routledge
ISBN: 1351982052
Category : Social Science
Languages : en
Pages : 192
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Book Description
Exploring startup journalism and digital media platform trends in China, Taiwan and Southeast Asia, this book offers a practical insight into how to launch and run successful news operations as digitisation spreads through the region. Drawing from a range of case studies of news and journalism startups, including Malaysiakini, Hong Kong Free Press, The News Lens of Taiwan, Thailand’s The Standard, Ciwei Gongshe of China, Indonesia’s IDN Media, Sabay of Cambodia and Frontier Myanmar, this book provides tips on how to launch a news media startup, how to find funding and how to sustain and scale the enterprise. Blending a theoretical approach with core business and newsgathering expertise, the author offers an engaging overview of contemporary entrepreneurial concepts and their vital relationship in finding new markets for journalism today. Entrepreneurial journalism in greater China and Southeast Asia is an invaluable resource for both students and professionals interested in new media, startups and the Asian media market.
Author: Sara Kelly
Publisher: CRC Press
ISBN: 1317597214
Category : Language Arts & Disciplines
Languages : en
Pages : 237
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Book Description
Today’s journalism and communication students need the tools to develop and maintain their own media businesses and freelance careers. In addition to mastering the basics of converged journalism practice, they need training in business entrepreneurship, mass communication and business law, and career and reputation management. The Entrepreneurial Journalist's Toolkit provides a solid foundation of multimedia journalism and also teaches readers to create solid business plans and develop funding proposals while maintaining high legal and ethical standards. This book details the process of pitching and working with clients, managing multi-platform communication campaigns to maximize reach, keeping the books, and filing taxes. It is provides everything a new or experienced journalist needs to get started as a media entrepreneur.
Author: Sara Kelly
Publisher: Taylor & Francis
ISBN: 1315437562
Category : Art
Languages : en
Pages : 231
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Book Description
Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.
Author: Byrd, Leslie Simone
Publisher: IGI Global
ISBN: 179985809X
Category : Education
Languages : en
Pages : 273
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Book Description
The role of the journalist has been significantly altered and is far beyond that of being just a “reporter” of news in modern times. Social entrepreneurship is rooted in a venture that seeks to create revenue while being anchored in providing social value to the communities the enterprise serves. Combining these creates the concept of a social newspreneur, which takes elements of the old business model and creates new opportunities. In this way, media can be reformed by everyday people who have a vision for restoring trust and facilitating alternative activities to inspire civic engagement in new and unique ways. As such, journalism program administrators have realized that the time has come to alter and provide innovative educational opportunities that prepare students for careers outside of traditional employment. Entrepreneurship education across the disciplines is quickly becoming the status quo on today's college campuses. However, in making these curricular changes, faculty must engage in significant assessment of these new approaches to ensure that students are obtaining a return on their investment in the college education and degree that they seek. Cultivating Entrepreneurial Changemakers Through Digital Media Education is a crucial reference book that cultivates timely and relevant practices in the development of improved teaching methods, assessments, information delivery, and technological tools that are used to facilitate and support the social entrepreneurship and digital journalism education space. It explores the role of media innovation and how the landscape is ripe for the influx of social entrepreneurs, or the rise of the "social newspreneur." The chapters cover areas such as methods used in journalism programs, social entrepreneurship in course design, educational technologies, student learning outcomes, and how these programs foster civic engagement. This book is a valuable reference tool for university faculty, university administrators, news organization leaders, journalists, reporters, broadcasting agencies, professors, practitioners, stakeholders, researchers, academicians, and students.
Author: Michelle Ferrier
Publisher:
ISBN: 9781989014004
Category :
Languages : en
Pages :
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Book Description
Media Innovation & Entrepreneurship is an open, collaboratively written and edited volume designed to fill the needs of a growing number of journalism and mass communications programs in the U.S. that are teaching media entrepreneurship, media innovation, and the business of journalism to undergraduate and graduate students.
