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Author: Jonathan Grix
Publisher: Springer
ISBN: 9811379521
Category : Social Science
Languages : en
Pages : 117
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Book Description
Set against a backdrop of concerns about the potential break-up or radical change to the global world order, this volume sets out to investigate the use of sports mega-events by a number of emerging states. Sports mega-events, it is argued, can be understood as a key component in states’ ‘soft power’ strategies, that is, their attempts to showcase their nations on the international stage, increase their power relative to others via non-coercive means and to increase trade and tourism. Many studies on soft power simply cite the concept’s founder (Joseph Nye) and make little attempt at unpicking the mechanisms behind its creation. This volume does this by shining a light on emerging economies and by putting forward a soft power ‘ideal type’ to aid researchers in understanding the strategies employed by states in advancing their interests.
Author: Jonathan Grix
Publisher: Springer
ISBN: 9811379521
Category : Social Science
Languages : en
Pages : 117
Get Book Here
Book Description
Set against a backdrop of concerns about the potential break-up or radical change to the global world order, this volume sets out to investigate the use of sports mega-events by a number of emerging states. Sports mega-events, it is argued, can be understood as a key component in states’ ‘soft power’ strategies, that is, their attempts to showcase their nations on the international stage, increase their power relative to others via non-coercive means and to increase trade and tourism. Many studies on soft power simply cite the concept’s founder (Joseph Nye) and make little attempt at unpicking the mechanisms behind its creation. This volume does this by shining a light on emerging economies and by putting forward a soft power ‘ideal type’ to aid researchers in understanding the strategies employed by states in advancing their interests.
Author: Max Kirsch
Publisher: Routledge
ISBN: 1317721454
Category : Social Science
Languages : en
Pages : 348
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Book Description
This collection of essays addresses the inclusion and exclusion of peoples, populations and regions in an era of global economic and social integration. Although many publications have discussed the way in which globalization has changed the nature of boundaries, space and the movement of peoples, there is a wide gap in a literature that rarely addresses the reaction of local communities and inclusion for some stakeholders in decision making while excluding others, particularly in regard to global integration of industry, the legislation of planning, and trade. This gap has often led to narrow and sometimes misleading ways of presenting the results of globalizing processes. This collection aims to bridge this gap by providing on-the ground case studies that lead to alternative ways of viewing current conceptual frameworks of globalization and its consequences. This collection is an elaboration of a special issue of Urban Anthropology that contained essays by June Nash, Jack Goody, Helen Safa and Max Kirsch. The special issue addressed concerns that have become prominent not only in anthropology but in the wider social sciences and humanities. The reader focuses on the conceptual divisions among the constructs of space and place, indigenous strategies for autonomy, polity and global planning mechanisms, and the role of trans-national corporations in community disintegrations and resistance.
Author: Maysing H. Yang
Publisher: Routledge
ISBN: 1317459059
Category : Political Science
Languages : en
Pages : 245
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Book Description
Emerging as a formidable opposition party in Taiwan in 1986, the Democratic Progressive Party (DPP) is now a major challenger on the island's political scene. This text presents a dialogue between DPP's policy-makers and the leading critics from the international scholarly community.
Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
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Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: Thomas A. Cook
Publisher: CRC Press
ISBN: 1498777341
Category : Business & Economics
Languages : en
Pages : 238
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Book Description
Company executives in every field are recognizing the critical importance of entering into the global economy. As transportation and logistics companies follow their clients expansion into these international markets, they must be able to service their clients supply chain needs in new economies and turbulent markets.Managing Growth and Expansion
Author: Dr. Maria Gomez Albrecht
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1430
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Book Description
Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and realistic company and organization scenarios and examples from various industries and geographical locations. To illuminate the meaningful applications and implications of marketing ideas, the book incorporates a modern approach providing connections between topics, solutions, and real-world problems. Principles of Marketing is modular, allowing flexibility for courses with varied learning outcomes and coverage. This is an adaptation of Principles of Marketing by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. This is an open educational resources (OER) textbook for university and college students. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: Mona Pearl
Publisher: John Wiley & Sons
ISBN: 1118128966
Category : Business & Economics
Languages : en
Pages : 157
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Book Description
Discover proven strategies and solutions for successful participation in the global market With less than fifty percent of middle market US companies succeeding at going global, corporate executives need to know how to build effective global execution platforms that will allow their organizations to thrive in a global economy. Filled with case studies and indispensable checklists, Grow Globally guides executives in crafting an actionable global strategy that will not only stand the test of change—but that will also be on target, on budget, and on time. Reveals how to anticipate change in global decision-making and execution Explores how to identify trends and respond to differences between internal corporate culture and the target culture Includes case studies, checklists, process visuals and resources, plus a website that hosts online tools and materials As the world becomes more dependent on technology and trade borders gradually disappear, your company needs to acquire the tools and skills necessary to compete in the global market. Grow Globally presents the skills needed to build a global execution platform that will keep your organization relevant and competitive in the international landscape.
Author: Dr. Qaisar Abbas Fatimi
Publisher: Notion Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
In a world where the pace of business is unrelenting and competition is fierce, "Marketing Management" stands out as a guiding light for those determined to master the marketing domain. Authored by the distinguished Dr. Qaisar Abbas Fatimi, this book breaks free from the constraints of traditional textbooks to offer a powerful blueprint for marketing success. "Marketing Management" invites you on a deep dive into the art and science of marketing, delivering an unmatched understanding of consumer behavior, market segmentation, and brand positioning, all through Dr. Fatimi's seasoned lens. It goes beyond the basics, enriching readers with cutting-edge insights on using digital technologies to supercharge marketing efforts—from mastering social media to harnessing data analytics. Moreover, Dr. QAF ventures into the ethical and sustainable aspects of modern marketing, promoting strategies that benefit society and the planet. This book is more than a learning resource; it's a journey towards discovery, growth, and excellence in marketing, curated for students, educators, and professionals alike. Under Dr. Fatimi's mentorship, you're set to excel in the dynamic marketing landscape.
Author: Peter A. Sam
Publisher: John Wiley & Sons
ISBN: 9780471179849
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
A source of information about present and future opportunities in the international environmental consulting market. This text analyzes the trends which shape the present market and provides information on how to capitalise on future markets. The reader is shown how and where to find environmental consulting opportunities (hazardous waste management, water purification, water pollution control, air pollution solutions, and municipal solid waste management) in global markets. It lists contacts at banks, donor agencies, and government agencies which fund international environmental consulting projects, and includes projections on the global environmental consulting market and where the most lucrative opportunities are located.
Author: Herman Wasserman
Publisher: University of Illinois Press
ISBN: 0252050282
Category : Language Arts & Disciplines
Languages : en
Pages : 319
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Book Description
The end of apartheid brought South Africa into the global media environment. Outside companies invested in the nation's newspapers while South African conglomerates pursued lucrative tech ventures and communication markets around the world. Many observers viewed the rapid development of South African media as a roadmap from authoritarianism to global modernity. Herman Wasserman analyzes the debates surrounding South Africa's new media presence against the backdrop of rapidly changing geopolitics. His exploration reveals how South African disputes regarding access to, and representation in, the media reflect the domination and inequality in the global communication sphere. Optimists see post-apartheid media as providing a vital space that encourages exchanges of opinion in a young democracy. Critics argue the public sphere mirrors South Africa's past divisions and privileges the viewpoints of the elite. Wasserman delves into the ways these simplistic narratives obscure the country's internal tensions, conflicts, and paradoxes even as he charts the diverse nature of South African entry into the global arena.
