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Author: Jonathan Grix
Publisher: Springer
ISBN: 9811379521
Category : Social Science
Languages : en
Pages : 124
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Book Description
Set against a backdrop of concerns about the potential break-up or radical change to the global world order, this volume sets out to investigate the use of sports mega-events by a number of emerging states. Sports mega-events, it is argued, can be understood as a key component in states’ ‘soft power’ strategies, that is, their attempts to showcase their nations on the international stage, increase their power relative to others via non-coercive means and to increase trade and tourism. Many studies on soft power simply cite the concept’s founder (Joseph Nye) and make little attempt at unpicking the mechanisms behind its creation. This volume does this by shining a light on emerging economies and by putting forward a soft power ‘ideal type’ to aid researchers in understanding the strategies employed by states in advancing their interests.
Author: Jonathan Grix
Publisher: Springer
ISBN: 9811379521
Category : Social Science
Languages : en
Pages : 124
Get Book Here
Book Description
Set against a backdrop of concerns about the potential break-up or radical change to the global world order, this volume sets out to investigate the use of sports mega-events by a number of emerging states. Sports mega-events, it is argued, can be understood as a key component in states’ ‘soft power’ strategies, that is, their attempts to showcase their nations on the international stage, increase their power relative to others via non-coercive means and to increase trade and tourism. Many studies on soft power simply cite the concept’s founder (Joseph Nye) and make little attempt at unpicking the mechanisms behind its creation. This volume does this by shining a light on emerging economies and by putting forward a soft power ‘ideal type’ to aid researchers in understanding the strategies employed by states in advancing their interests.
Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
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Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: Dr. Qaisar Abbas Fatimi
Publisher: Notion Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
In a world where the pace of business is unrelenting and competition is fierce, "Marketing Management" stands out as a guiding light for those determined to master the marketing domain. Authored by the distinguished Dr. Qaisar Abbas Fatimi, this book breaks free from the constraints of traditional textbooks to offer a powerful blueprint for marketing success. "Marketing Management" invites you on a deep dive into the art and science of marketing, delivering an unmatched understanding of consumer behavior, market segmentation, and brand positioning, all through Dr. Fatimi's seasoned lens. It goes beyond the basics, enriching readers with cutting-edge insights on using digital technologies to supercharge marketing efforts—from mastering social media to harnessing data analytics. Moreover, Dr. QAF ventures into the ethical and sustainable aspects of modern marketing, promoting strategies that benefit society and the planet. This book is more than a learning resource; it's a journey towards discovery, growth, and excellence in marketing, curated for students, educators, and professionals alike. Under Dr. Fatimi's mentorship, you're set to excel in the dynamic marketing landscape.
Author: Dr. Maria Gomez Albrecht
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1430
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Book Description
Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and realistic company and organization scenarios and examples from various industries and geographical locations. To illuminate the meaningful applications and implications of marketing ideas, the book incorporates a modern approach providing connections between topics, solutions, and real-world problems. Principles of Marketing is modular, allowing flexibility for courses with varied learning outcomes and coverage. This is an adaptation of Principles of Marketing by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. This is an open educational resources (OER) textbook for university and college students. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: Wim Den Dekker
Publisher: Springer
ISBN: 1137351969
Category : Business & Economics
Languages : en
Pages : 349
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Book Description
The book addresses managerial attitudes regarding globalization and international business, often referred to as a global mindset. A global mindset is not enabling managers to be most effective in all situations. Alongside the structure and culture of their working environment, this leads to consequences for both managers and their organization.
Author: Wim den Dekker
Publisher: Springer
ISBN: 1137509929
Category : Business & Economics
Languages : en
Pages : 247
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Book Description
Examining the importance of cultural attitudes on human resource practices, this book addresses an important, but often neglected aspect of cross-cultural leadership. First providing an overview of globalization processes and a description of the global mindset concept, the author discusses how the mindset of a manager can influence cross-cultural leadership behavior and behavioral intentions. Global Mindset and Cross-Cultural Behavior: Improving Leadership Effectiveness shows how an intercultural and global approach improves managerial attitudes towards different cultural values, intercultural interactions and motivation. Using a behavioral intentions model to provide a tool for predicting cross-cultural leadership behavior, the author demonstrates how this can be applied to human resource strategy and practice.
Author: Alison Van Rooy
Publisher: Springer
ISBN: 0230000959
Category : Political Science
Languages : en
Pages : 207
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Book Description
There is a heated debate underway on the legitimacy of global activists, a war of words (and sometimes stones and teargas) that is rarely examined from top to bottom. This latest book by Canadian commentator Van Rooy scrutinizes the new legitimacy rules, arguing that they have real impact on how our world is governed. In dissecting representation, rights, experience, expertise, moral authority and other evolving rules of legitimation, Van Rooy points to her own proposals for global supplementary democracy.
Author: Thomas A. Cook
Publisher: CRC Press
ISBN: 1498777341
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Company executives in every field are recognizing the critical importance of entering into the global economy. As transportation and logistics companies follow their clients expansion into these international markets, they must be able to service their clients supply chain needs in new economies and turbulent markets.Managing Growth and Expansion
Author: Leo-Paul Dana
Publisher: Emerald Group Publishing
ISBN: 1838674713
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
This edited book is an important contribution to entrepreneurship literature, as it focuses on the sociological aspects of entrepreneurial behavior. The chapters encompass research on social and community-based entrepreneurship and investigate how the cultural and social conditions of a region influence entrepreneurship.
Author: Miriam Adelman
Publisher: Springer
ISBN: 3319558862
Category : Social Science
Languages : en
Pages : 275
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Book Description
This edited volume demonstrates the broader socio-cultural context for individual human-horse relations and equestrian practices by documenting the international value of equines; socially, culturally, as subjects of academic study and as drivers of public policy. It broadens our understanding of the importance of horses to humans by providing case studies from an unprecedented diversity of cultures. The volume is grounded in the contention that the changing status of equines reveals - and moves us to reflect on - important material and symbolic societal transformations ushered in by (post)modernity which affect local and global contexts alike. Through a detailed consideration of the social relations and cultural dimensions of equestrian practices across several continents, this volume provides readers with an understanding of the ways in which interactions with horses provide global connectivity with localized identities, and vice versa. It further discusses new frontiers in the research on and practice of equestrianism, framed against global megatrends and local micro-trends.
