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Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Get Book Here
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Richard Rogers
Publisher: MIT Press
ISBN: 0262313391
Category : Computers
Languages : en
Pages : 281
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Book Description
A proposal to repurpose Web-native techniques for use in social and cultural scholarly research. In Digital Methods, Richard Rogers proposes a methodological outlook for social and cultural scholarly research on the Web that seeks to move Internet research beyond the study of online culture. It is not a toolkit for Internet research, or operating instructions for a software package; it deals with broader questions. How can we study social media to learn something about society rather than about social media use? Rogers proposes repurposing Web-native techniques for research into cultural change and societal conditions. We can learn to reapply such “methods of the medium” as crawling and crowd sourcing, PageRank and similar algorithms, tag clouds and other visualizations; we can learn how they handle hits, likes, tags, date stamps, and other Web-native objects. By “thinking along” with devices and the objects they handle, digital research methods can follow the evolving methods of the medium. Rogers uses this new methodological outlook to examine such topics as the findings of inquiries into 9/11 search results, the recognition of climate change skeptics by climate-change-related Web sites, and the censorship of the Iranian Web. With Digital Methods, Rogers introduces a new vision and method for Internet research and at the same time applies them to the Web's objects of study, from tiny particles (hyperlinks) to large masses (social media).
Author: S. Umit Kucuk
Publisher: Springer Nature
ISBN: 3031182154
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually, and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and there is a need for approaches that provide a clear picture of such concepts, along with concrete and hands-on knowledge tools to students, scholars, and practitioners. Furthermore, the recent rising importance and popularity of digital marketing tools and marketing metrics make visualization of such important marketing phenomena possible. Visualizing or concretizing of marketing data is more important than ever as the usage and presentation of such enormous amounts of data requires visual representation. Whereas the first edition focused on traditional marketing elements, namely the 4Ps or marketing mix elements, this edition includes a new section focusing on digital marketing, which introduces the 4Cs, defined as Connectivity, Content, Community and Commitment. Consequently, this edition provides a broader view of marketing concepts by also proposing a new conceptualization to today’s dynamically changing digital marketing value creation tools. As a result, this book develops a new foundation of digital marketing and provides an alternative way of discussing and explaining marketing concepts, old and new, with visual representations.
Author: Suparna Dhar
Publisher: Springer Nature
ISBN: 3031508157
Category : Computers
Languages : en
Pages : 190
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Book Description
This book constitutes the refereed proceedings of the 1st Analytics Global Conference, AGC 2023, held in Kolkata, India, in April 2023. The AGC conference sought to facilitate industry-academia interfacing in the domain of machine learning and artificial intelligence. The 11 full papers presented in these proceedings were carefully reviewed and selected from 36 submissions. The papers are organized in the two topical sections: Applications of Analytics in Business and Machine Learning & Deep Learning and Text Analytics.
Author: Amin Beheshti
Publisher: CRC Press
ISBN: 100064460X
Category : Business & Economics
Languages : en
Pages : 251
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Book Description
This book is an introduction to social data analytics along with its challenges and opportunities in the age of Big Data and Artificial Intelligence. It focuses primarily on concepts, techniques and methods for organizing, curating, processing, analyzing, and visualizing big social data: from text to image and video analytics. It provides novel techniques in storytelling with social data to facilitate the knowledge and fact discovery. The book covers a large body of knowledge that will help practitioners and researchers in understanding the underlying concepts, problems, methods, tools and techniques involved in modern social data analytics. It also provides real-world applications of social data analytics, including: Sales and Marketing, Influence Maximization, Situational Awareness, customer success and Segmentation, and performance analysis of the industry. It provides a deep knowledge in social data analytics by comprehensively classifying the current state of research, by describing in-depth techniques and methods, and by highlighting future research directions. Lecturers will find a wealth of material to choose from for a variety of courses, ranging from undergraduate courses in data science to graduate courses in data analytics.
Author: Fred D. Davis
Publisher: Springer Nature
ISBN: 3030889009
Category : Computers
Languages : en
Pages : 262
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Book Description
This book presents the proceedings of the NeuroIS Retreat 2021, June 1-3, virtual conference, reporting on topics at the intersection of information systems (IS) research, neurophysiology and the brain sciences. Readers will discover the latest findings from top scholars in the field of NeuroIS, which offer detailed insights on the neurobiology underlying IS behavior, essential methods and tools and their applications for IS, as well as the application of neuroscience and neurophysiological theories to advance IS theory.
Author: Ayanso, Anteneh
Publisher: IGI Global
ISBN: 1466651954
Category : Business & Economics
Languages : en
Pages : 327
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Book Description
Social media has opened several new marketing channels to assist in business visibility as well as provide real-time customer feedback. With the emergence of new internet technologies, businesses are increasingly recognizing the value of social media and web presence in the promotion of their products and services. Harnessing the Power of Social Media and Web Analytics documents high-quality research to empower businesses to derive intelligence from social media sites. These emerging technological tools have allowed businesses to quantify, understand, and respond to customers conversations about their corporate reputation and brands within online communities. This publication is ideal for academic and professional audiences interested in applications and practices of social media and web analytics in various industries.
Author: Harish Sharma
Publisher: Springer Nature
ISBN: 9819984769
Category :
Languages : en
Pages : 495
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Book Description
Author: Sun, Zhaohao
Publisher: IGI Global
ISBN: 1668459612
Category : Business & Economics
Languages : en
Pages : 449
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Book Description
Socioeconomic development has drawn increasing attention in academia, industries, and governments. The relationship between big data and its technologies and socioeconomic development has drawn certain attention in academia. Socioeconomic development depends not only on big data, but also on big data technologies. However, the relationship between big data and socioeconomic development is not adequately covered in current research. The Handbook of Research on Driving Socioeconomic Development With Big Data provides an original and innovative understanding of and insight into how the proposed theories, technologies, and methodologies of big data can improve socioeconomic development and sustainable development in terms of business and services, healthcare, the internet of everything, sharing economy, and more. Covering topics such as corporate social responsibility, management applications, and process mining, this major reference work is an excellent resource for data scientists, business leaders and executives, IT professionals, government officials, economists, sociologists, librarians, students, researchers, and academicians.
Author: Qi Su
Publisher: Springer Nature
ISBN: 3031289536
Category : Computers
Languages : en
Pages : 583
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Book Description
The two-volume set LNAI 13495 and LNAI 13496, constitute the refereed post-workshop proceedings of the 23rd Chinese Lexical Semantics Workshop, CLSW 2022, held as a virtual event, during May 14-15, 2022. In total the two-volume set includes 39 full papers and 19 short papers which were carefully reviewed and selected from 214 submissions. They are organized in the following topical sections: lexical semantics; corpus linguistics; general linguistics, lexical resources; computational linguistics, applications of natural language processing.
