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Author: Scarlett Anne Foster
Publisher: Marcelo Marins Rodrigues
ISBN:
Category : Design
Languages : en
Pages : 133
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Book Description
Unlock the power of visual engagement and transform your marketing efforts with "Enhancing Graphic Design for Marketing: Strategies for Visual Engagement." This comprehensive guide empowers you with the knowledge and techniques to create compelling graphic designs that captivate your audience, drive engagement, and achieve your marketing goals. From understanding your target audience and developing a strong brand identity to designing high-impact marketing materials, you'll discover the secrets of effective graphic design. Learn the principles of promotional design, advertising design, and visual storytelling to create persuasive campaigns that resonate with your customers. Explore the latest trends in marketing design, including social media graphics, email marketing design, and infographics. Discover how to use visual content to engage your audience on multiple platforms and measure the success of your designs. Whether you're a marketing professional, designer, or business owner, "Enhancing Graphic Design for Marketing" provides you with the tools and insights to elevate your marketing efforts. Its detailed chapters, real-world examples, and practical exercises will equip you with the knowledge and skills to create visually stunning and highly effective designs that will drive your business to success.
Author: Scarlett Anne Foster
Publisher: Marcelo Marins Rodrigues
ISBN:
Category : Design
Languages : en
Pages : 133
Get Book Here
Book Description
Unlock the power of visual engagement and transform your marketing efforts with "Enhancing Graphic Design for Marketing: Strategies for Visual Engagement." This comprehensive guide empowers you with the knowledge and techniques to create compelling graphic designs that captivate your audience, drive engagement, and achieve your marketing goals. From understanding your target audience and developing a strong brand identity to designing high-impact marketing materials, you'll discover the secrets of effective graphic design. Learn the principles of promotional design, advertising design, and visual storytelling to create persuasive campaigns that resonate with your customers. Explore the latest trends in marketing design, including social media graphics, email marketing design, and infographics. Discover how to use visual content to engage your audience on multiple platforms and measure the success of your designs. Whether you're a marketing professional, designer, or business owner, "Enhancing Graphic Design for Marketing" provides you with the tools and insights to elevate your marketing efforts. Its detailed chapters, real-world examples, and practical exercises will equip you with the knowledge and skills to create visually stunning and highly effective designs that will drive your business to success.
Author: Don Norman
Publisher: Basic Books
ISBN: 0465004172
Category : Design
Languages : en
Pages : 276
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Book Description
Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.
Author: Sean Adams
Publisher: Rockport Publishers
ISBN: 1616736348
Category : Design
Languages : en
Pages : 241
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Book Description
Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.
Author: Catharine Slade-Brooking
Publisher: Laurence King Publishing
ISBN: 1780679807
Category : Design
Languages : en
Pages : 451
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Book Description
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
Author: Amy Graver
Publisher:
ISBN: 1592537855
Category : Design
Languages : en
Pages : 194
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Book Description
This unique, go-to guide for designers fully details the essential layout and design skills needed to succeed in this competitive industry. With fun and practical application, it offers valuable insight into strategy and business when working in the real world with real clients, starting with basic information on layout principles before delving more deeply into theory and application on a project-by-project basis. Illustrated with real-world assignments and case studies, this guide offers a behind-the-scenes take on the entire process and steps necessary to go from concept to final outcome, including how to overcome challenges presented along the way.
Author: Darren Bridger
Publisher: Kogan Page Publishers
ISBN: 0749478896
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
COMMENDED: Business Book Awards 2018 - Thought Leader Category Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimize their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement through their website, and boost profitability. Neuro Design emphasizes the importance of understanding consumers' non-conscious reactions to design and how brands can use them to improve performance, and increase the credibility and persuasiveness of their content. Including practical methods such as neuro-research for testing websites, plus real world case studies from P&G, Coca-Cola, Google and neuroscientific advertising for Nielson, this is the essential handbook for any marketer looking to improve engagement with their creative graphic content. Also covering visuospatial resonance, banner blindness, visual saliency, the Gestalt Psychology Model, the halo effect and much more, Neuro Design will equip any marketer with the design techniques they need to engage with consumers. Online resources include web links to inspiring reading, and further website resources.
Author: ?va Forg cs
Publisher: Central European University Press
ISBN: 9781858660127
Category : Art
Languages : en
Pages : 252
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Book Description
Art historian Éva Forgács's book is an unusual take on the Bauhaus. She examines the school as shaped by the great forces of history as well as the personal dynamism of its faculty and students. The book focuses on the idea of the Bauhaus - the notion that the artist should be involved in the technological innovations of mechanization and mass production - rather than on its artefacts. Founded in 1919 by the architect Walter Gropius and closed down by the Nazis in 1933, the Bauhaus had to struggle through the years of Weimar Germany not only with its political foes but also with the often-diverging personal ambitions and concepts within its own ranks. It is the inner conflicts and their solutions, the continuous modification of the original Bauhaus idea by politics within and without, that make the history of the school and Forgács's account of it dramatic.
Author: cybellim Ltd
Publisher: Cybellium
ISBN: 1836791852
Category :
Languages : en
Pages : 369
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Book Description
Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Author: Marcia Layton Turner
Publisher: Penguin
ISBN: 1440652155
Category : Design
Languages : en
Pages : 324
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Book Description
If you can dream it, you can design it Whether your goal is to design your own marketing materials, launch a visually compelling blog, or just have some fun creating your own CD covers, The Complete Idiot’s Guide® to Graphic Design is your one-stop reference. Presented in an intuitive, accessible format, here are the fundamental elements of design and design principles, as well as instruction on how to apply those elements and principles to a variety of projects. • Covers art supplies, software, concept development, reproduction needs, and much more • Sample projects include business cards, print and web ads, and graphic T-shirts • Follows the success of other titles aimed at the aspiring artist, including the Complete Idiot’s Guide® titles on digital photography, drawing, and manga
Author: Denise Bosler
Publisher: HOW Books
ISBN: 9781440333323
Category : Design
Languages : en
Pages : 0
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Book Description
Creatives are taught the rules of design by mentors and professors. We are told what to do and how to do it. "Follow the rules and color within the lines," they say. "Only use two fonts on a page and don't make your logo too complicated," they say. It's time for us to tell them to shove it. Creative Anarchy explains and explores both rule-following and rule-breaking design. It includes tips to throw design caution to the wind, designers' stories with galleries of work, and creative exercises to help push your designs to the next level. Creative Anarchy is about great design and awesome ideas. You'll find sections specifically devoted to designing logos, posters, websites, publications, advertising and more.
