Engineering Communication: From Principles to Practice, 2e PDF Download
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Author: Robert Irish
Publisher: OUP Canada
ISBN: 9780195446920
Category : Technology & Engineering
Languages : en
Pages : 0
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Book Description
Engineering Communication: From Principles to Practice, 2e, is a writing and communications text designed to guide engineering students through the process of writing polished and professional documents.
Author: Robert Irish
Publisher: OUP Canada
ISBN: 9780195446920
Category : Technology & Engineering
Languages : en
Pages : 0
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Book Description
Engineering Communication: From Principles to Practice, 2e, is a writing and communications text designed to guide engineering students through the process of writing polished and professional documents.
Author: Theodore S. Rappaport
Publisher: Cambridge University Press
ISBN: 1009489828
Category : Technology & Engineering
Languages : en
Pages : 734
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Book Description
Now reissued by Cambridge University Press, the updated second edition of this definitive textbook provides an unrivaled introduction to the theoretical and practical fundamentals of wireless communications. Key technical concepts are developed from first principles, and demonstrated to students using over 50 carefully curated worked examples. Over 200 end-of-chapter problems, based on real-world industry scenarios, help cement student understanding. The book provides a thorough coverage of foundational wireless technologies, including wireless local area networks (WLAN), 3G systems, and Bluetooth along with refreshed summaries of recent cellular standards leading to 4G and 5G, insights into the new areas of mobile satellite communications and fixed wireless access, and extra homework problems. Supported online by a solutions manual and lecture slides for instructors, this is the ideal foundation for senior undergraduate and graduate courses in wireless communications.
Author: A.K.Chhabra
Publisher: S. Chand Publishing
ISBN: 9788121904766
Category : Technology & Engineering
Languages : en
Pages : 674
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Book Description
The first four chapters of the text describe different types of signals,modulation and demodulation of these signals,various transmission channels and noise encountered by the signals during propagation from sender to receiver end.Apart from this,this part of the book also deals with different forms of line communication systems.A brif introduction of information theory is also given at the end of the text so that the students become familiar with this aspect of communication systems.
Author: Richard R. Jurin
Publisher: Springer Science & Business Media
ISBN: 9048139872
Category : Technology & Engineering
Languages : en
Pages : 315
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Book Description
Environmental professionals can no longer simply publish research in technical journals. Informing the public is now a critical part of the job. Environmental Communication demonstrates, step by step, how it’s done, and is an essential guide for communicating complex information to groups not familiar with scientific material. It addresses the entire communications process, from message planning, audience analysis and media relations to public speaking - skills a good communicator must master for effective public dialogue. Environmental Communication provides all the knowledge and tools you need to reach your target audience in a persuasive and highly professional manner. "This book will certainly help produce the skills for environmental communications sorely needed for industry, government and non-profit groups as well as an informed public". Sol P. Baltimore, Director, Environmental Communications and Adjunct faculty, Hazardous Waste management program, Department of Chemical Engineering, College of Engineering, Wayne State University, Detroit, Michigan. "All environmental education professionals agree that the practice of good communications is essential for the success of any program. This book provides practical skills for this concern". Ju Chou, Associate Professor, Graduate Institute of Environmental Education National Taiwan Normal University Taipei, Taiwan
Author: Gary L. Lilien
Publisher: DecisionPro
ISBN: 0985764805
Category : Business & Economics
Languages : en
Pages : 287
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Book Description
The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering-putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). Marketing Engineering is the systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process. (For more information on Excel-based models that support these concepts, visit DecisionPro.biz.) We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. What's New In the 2nd Edition While much has changed in the nearly five years since the first edition of Principles of Marketing Engineering was published, much has remained the same. Hence, we have not changed the basic structure or contents of the book. We have, however Updated the examples and references. Added new content on customer lifetime value and customer valuation methods. Added several new pricing models. Added new material on "reverse perceptual mapping" to describe some exciting enhancements to our Marketing Engineering for Excel software. Provided some new perspectives on the future of Marketing Engineering. Provided better alignment between the content of the text and both the software and cases available with Marketing Engineering for Excel 2.0.
Author: Don Torrieri
Publisher: Springer Science & Business Media
ISBN: 1441995951
Category : Technology & Engineering
Languages : en
Pages : 589
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Book Description
This book provides a concise but lucid explanation of the fundamentals of spread-spectrum systems with an emphasis on theoretical principles. Throughout the book, learning is facilitated by many new or streamlined derivations of the classical theory. Problems at the end of each chapter are intended to assist readers in consolidating their knowledge and to provide practice in analytical techniques. The choice of specific topics is tempered by the author’s judgment of their practical significance and interest to both researchers and system designers. The evolution of spread spectrum communication systems and the prominence of new mathematical methods in their design provided the motivation to undertake this new edition of the book. This edition is intended to enable readers to understand the current state-of-the-art in this field. More than 20 percent of the material in this edition is new, including a chapter on systems with iterative channel estimation, and the remainder of the material has been thoroughly revised.
Author: Djafar K. Mynbaev
Publisher: John Wiley & Sons
ISBN: 1119521467
Category : Technology & Engineering
Languages : en
Pages : 1088
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Book Description
Explore Modern Communications and Understand Principles of Operations, Appropriate Technologies, and Elements of Design of Communication Systems Modern society requires a different set of communication systems than has any previous generation. To maintain and improve the contemporary communication systems that meet ever-changing requirements, engineers need to know how to recognize and solve cardinal problems. In Essentials of Modern Communications, readers will learn how modern communication has expanded and will discover where it is likely to go in the future. By discussing the fundamental principles, methods, and techniques used in various communication systems, this book helps engineers assess, troubleshoot, and fix problems that are likely to occur. In this reference, readers will learn about topics like: How communication systems respond in time and frequency domains Principles of analog and digital modulations Application of spectral analysis to modern communication systems based on the Fourier series and Fourier transform Specific examples and problems, with discussions around their optimal solutions, limitations, and applications Approaches to solving the concrete engineering problems of modern communications based on critical, logical, creative, and out-of-box thinking For readers looking for a resource on the fundamentals of modern communications and the possible issues they face, Essentials of Modern Communications is instrumental in educating on real-life problems that engineering students and professionals are likely to encounter.
Author: M.L. Anand
Publisher: CRC Press
ISBN: 1000467473
Category : Technology & Engineering
Languages : en
Pages : 646
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Book Description
This is the book, in which the subject matter is dealt from elementary to the advance level in a unique manner. Three outstanding features can be claimed for the book viz. (i) style; the student, while going through the pages would feel as if he is attending a class room. (ii) language: that an average student can follow and (iii) approach: it takes the student from ''known to unknown'' and ''simple to complex.'' The book is reader friendly, thought provoking and stimulating. It helps in clearing cobwebs of the mind. The style is lucid and un-adulterated. Unnecessary mathematics has been avoided. Note: T&F does not sell or distribute the Hardback in India, Pakistan, Nepal, Bhutan, Bangladesh and Sri Lanka.
Author: Lawrence Ang
Publisher: Cambridge University Press
ISBN: 1108571514
Category : Business & Economics
Languages : en
Pages : 529
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Book Description
Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels used by professionals to create wide-reaching and effective campaigns that are adapted for the aims of their organisations. This edition has been thoroughly revised and each chapter includes: case studies of significant and award-winning campaigns from both Australian and international brands that illustrate the application of explored concepts; discussion and case study questions that enable readers to critically evaluate concepts and campaigns; a managerial application section that illustrates how concepts can be applied effectively in a real situation; a 'further thinking' section that expands knowledge of advanced concepts and challenges readers to think more broadly about IMC.
Author: Richard R. Jurin
Publisher:
ISBN:
Category : Science
Languages : en
Pages : 216
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Book Description
