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Author: B. McConachie
Publisher: Springer
ISBN: 0230617026
Category : Performing Arts
Languages : en
Pages : 253
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Book Description
Engaging Audiences asks what cognitive science can teach scholars of theatre studies about spectator response in the theatre. Bruce McConachie introduces insights from neuroscience and evolutionary theory to examine the dynamics of conscious attention, empathy and memory in theatre goers.
Author: B. McConachie
Publisher: Springer
ISBN: 0230617026
Category : Performing Arts
Languages : en
Pages : 253
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Book Description
Engaging Audiences asks what cognitive science can teach scholars of theatre studies about spectator response in the theatre. Bruce McConachie introduces insights from neuroscience and evolutionary theory to examine the dynamics of conscious attention, empathy and memory in theatre goers.
Author: Jake Batsell
Publisher: Columbia University Press
ISBN: 0231538677
Category : Language Arts & Disciplines
Languages : en
Pages : 233
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Book Description
Engaged Journalism explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers. Based on Jake Batsell's extensive experience and interaction with more than twenty innovative newsrooms, this book shows that, even as news organizations are losing their agenda-setting power, journalists can still thrive by connecting with audiences through online technology and personal interaction. Batsell conducts interviews with and observes more than two dozen traditional and startup newsrooms across the United States and the United Kingdom. Traveling to Seattle, London, New York City, and Kalamazoo, Michigan, among other locales, he attends newsroom meetings, combs through internal documents, and talks with loyal readers and online users to document the successes and failures of the industry's experiments with paywalls, subscriptions, nonprofit news, live events, and digital tools including social media, data-driven interactives, news games, and comment forums. He ultimately concludes that, for news providers to survive, they must constantly listen to, interact with, and fulfill the specific needs of their audiences, whose attention can no longer be taken for granted. Toward that end, Batsell proposes a set of best practices based on effective, sustainable journalistic engagement.
Author: Erika Fischer-Lichte
Publisher: Routledge
ISBN: 1000411206
Category : Performing Arts
Languages : en
Pages : 237
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Book Description
Dramaturgies of Interweaving explores present-day dramaturgies that interweave performance cultures in the fields of theater, performance, dance, and other arts. Merging strategies of audience engagement originating in different cultures, dramaturgies of interweaving are creative methods of theater and art-making that seek to address audiences across cultures, making them uniquely suitable for shaping people’s experiences of our entangled world. Presenting in-depth case studies from across the globe, spanning Australia, China, Germany, India, Iran, Japan, Singapore, Taiwan, Vietnam, the US, and the UK, this book investigates how dramaturgies of interweaving are conceived, applied, and received today. Featuring critical analyses by scholars—as well as workshop reports and artworks by renowned artists—this book examines dramaturgies of interweaving from multiple locations and perspectives, thus revealing their distinct complexities and immense potential. Ideal for scholars, students, and practitioners of theater, performance, dramaturgy, and devising, Dramaturgies of Interweaving opens up an innovative perspective on today’s breathtaking plurality of dramaturgical practices of interweaving in theater, performance, dance, and other arts, such as curation and landscape design.
Author: Chris Atkinson
Publisher:
ISBN: 9781911079415
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
NOW IS A CRITICAL TIME TO INCREASE THE PERSONAL IMPACT YOU HAVE ON COLLEAGUES, CUSTOMERS AND STAKEHOLDERS. Research into the subject of engagement and inspiration demonstrates the huge impact these elements can have on organisational culture, performance and individual careers. Unfortunately, the weight of research is not matched by clear and descriptive 'how to' guides explaining the techniques available to achieve these things. There are few programmes, very few books and mostly it's been assumed you have either "got it, or you haven't." This simply isn't true. This is the first book to offer a complete guide to the skills and techniques to become a more inspirational and engaging communicator. It is essential reading for anyone who needs to engage audiences whether it be in meetings, training courses or formal presentations. You will learn innovative ways to introduce and discuss content with groups as well as techniques and strategies to energise audiences, transform boring topics and get interest, handle hostile questions or audiences, leverage storytelling as a vehicle for leadership and use novel technologies to engage others.
Author: David Wallace
Publisher: Berklee Press Publications
ISBN: 9780876391914
Category : Music
Languages : en
Pages : 176
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Book Description
(Berklee Guide). Learn to engage, excite, captivate and expand your audience! These practical techniques will help you to communicate with your listeners on a deeper, more interactive level. As you do, the concert experience will become more meaningful, and the bond between you and your audience will grow. Whether you are performing music for an audience, teaching a group of students, leading an ensemble, or just speaking publicly, your success as a performing musician directly depends on your ability to connect. Featuring real-life examples and eight actual concert transcripts from several different genres and performance settings, this text gives you the tools you need to deepend your impact, build an enduring relationship with your fans, and sustain a long-term musical career. You will learn to: design concerts that capture and maintain your audience's atention * develop an engaging stage presence * create meaningful activities for your audience that increase their enjoyment and understanding of your material * communicate as an amabassador across cultures and languages * become more engaging, interactive, educational and memorable.
Author: Cherstin M. Lyon
Publisher: Rowman & Littlefield
ISBN: 1442272236
Category : Business & Economics
Languages : en
Pages : 201
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Book Description
Introduction to Public History: Interpreting the Past, Engaging Audiences is a brief foundational textbook for public history. It is organized around the questions and ethical dilemmas that drive public history in a variety of settings, from local community-based projects to international case studies. This book is designed for use in undergraduate and graduate classrooms with future public historians, teachers, and consumers of history in mind. The authors are practicing public historians who teach history and public history to a mix of undergraduate and graduate students at universities across the United States and in international contexts. This book is based on original research and the authors’ first-hand experiences, offering a fresh perspective on the dynamic field of public history based on a decade of consultation with public history educators about what they needed in an introductory textbook. Each chapter introduces a concept or common practice to students, highlighting key terms for student review and for instructor assessment of student learning. The body of each chapter introduces theories, and basic conceptual building blocks intermixed with case studies to illustrate these points. Footnotes credit sources but also serve as breadcrumbs for instructors who might like to assign more in-depth reading for more advanced students or for the purposes of lecture development. Each chapter ends with suggestions for activities that the authors have tried with their own students and suggested readings, books, and websites that can deepen student exposure to the topic.
Author: Anne Zeiser
Publisher: CRC Press
ISBN: 1134746296
Category : Art
Languages : en
Pages : 582
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Book Description
Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.
Author: J. Bernstein
Publisher: Springer
ISBN: 1137375698
Category : Business & Economics
Languages : en
Pages : 408
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Book Description
Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.
Author: Jacob L. Nelson
Publisher: Journalism and Pol Commun Unbo
ISBN: 019754259X
Category : Language Arts & Disciplines
Languages : en
Pages : 233
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Book Description
The Journalist-Audience Relationship -- The Promise of Audience Engagement -- Journalism's Imagined Audiences -- When Data and Intuition Converge -- First Imagined, Then Pursued -- The Obstacles to Audience Engagement -- Understanding News Audience Behavior -- Conclusion.
Author: Cyndi Maxey
Publisher: John Wiley & Sons
ISBN: 111841750X
Category : Business & Economics
Languages : en
Pages : 214
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Book Description
As the workforce ages and younger trainers and managers emerge, facilitation skills take on a new importance and, with the increased use of social networks, new facilitation skills are needed. Written by two facilitation gurus, this book shows how to make any learning environment come alive. It outlines proven guidelines any trainer can use to unify groups, inspire creativity, and get audiences, teams, and colleagues to speak up, talk back, participate, and engage in meetings.
