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Author: Paul Rutherford
Publisher: University of Toronto Press
ISBN: 9780802083012
Category : Business & Economics
Languages : en
Pages : 388
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Book Description
Rutherford shows how politics, social behaviour, and public morals have become subject to the philosophy and discipline of marketing.
Author: Paul Rutherford
Publisher: University of Toronto Press
ISBN: 9780802083012
Category : Business & Economics
Languages : en
Pages : 388
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Book Description
Rutherford shows how politics, social behaviour, and public morals have become subject to the philosophy and discipline of marketing.
Author: Oliver Thomson
Publisher: Sutton Publishing
ISBN:
Category : Propaganda
Languages : en
Pages : 392
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Book Description
This fascinating new book plots five millennia of the most powerful of all tools of persuasion.
Author: Jacques Ellul
Publisher: Vintage
ISBN: 0593315677
Category : Political Science
Languages : en
Pages : 352
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Book Description
This seminal study and critique of propaganda from one of the greatest French philosophers of the 20th century is as relevant today as when it was first published in 1962. Taking not only a psychological approach, but a sociological approach as well, Ellul’s book outlines the taxonomy for propaganda, and ultimately, it’s destructive nature towards democracy. Drawing from his own experiences fighting for the French resistance against the Vichy regime, Ellul offers a unique insight into the propaganda machine.
Author: Paul Rutherford
Publisher: University of Toronto Press
ISBN: 1442656042
Category : History
Languages : en
Pages : 238
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Book Description
With nearly sixty percent of Americans initially against a pre-emptive war without sanction from the United Nations, and even higher anti-war numbers in most other nations of the world, the 2003 war against Iraq quickly became an enormous public relations challenge for the George W. Bush administration. The subject of Weapons of Mass Persuasion is a war in which American patriotism became so mired in commercial jingoism that the demarcations between entertainment and political conduct disappeared completely. In this engaging and disturbing book, Paul Rutherford shows how the marketing campaign for the war against Iraq was constructed and carried out. He argues that not only was the campaign a new chapter in the presentation of real-time war as pop culture, but that its deeper implications have now come to constitute part of the history of modern democracy. Situating the war against Iraq within an existing tradition of war as narrative, spectacle, and, more broadly, commodity, Rutherford offers a brief overview of the history of civic advertising and propaganda, then examines in detail the different dimensions of three weeks of war presented to North Americans as it became a branded conflict, processed and cleansed to appeal to the well-established tastes of veteran consumers of popular culture. Including incisive analyses of visual material - speeches, editorial cartoons, and media political commentary, but particularly news reports of such sound bite events as the bombing of Baghdad, the toppling of the Hussein statue, and the rescue of captured soldier Private Jessica Lynch - as well as extensive polling data from around the world and interviews with the actual consumers of war, Weapons of Mass Persuasion chronicles the making of a Hollywood war: fast-paced and heroic, pitting the forces of good against the forces of evil to achieve a triumphant, sanitized, and commodified outcome. Not since Naomi Klein's No Logo have the gods of marketing and the art of commercialism been so thoroughly disrobed. Electronic Format Disclaimer: Images removed at the request of the rights holder.
Author: Edward L. Bernays
Publisher: Ig Publishing
ISBN: 0970312598
Category : Business & Economics
Languages : en
Pages : 168
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Book Description
Reprint of a seminal 1928 work from the father of public relations and modern political spin
Author: Renee Hobbs
Publisher: Corwin Press
ISBN: 1412981581
Category : Education
Languages : en
Pages : 233
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Book Description
Leading authority on media literacy education shows secondary teachers how to incorporate media literacy into the curriculum, teach 21st-century skills, and select meaningful texts.
Author: Anthony R. Pratkanis
Publisher: Macmillan
ISBN: 9780805074031
Category : Political Science
Languages : en
Pages : 438
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Book Description
Examines the patterns, motives, and effects of mass persuasion, discussing the history of propaganda, how the message of propaganda is delivered, and counteracting the tactics of mass persuasion.
Author:
Publisher: PediaPress
ISBN:
Category :
Languages : en
Pages : 603
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Book Description
Author: Alex S. Edelstein
Publisher: Routledge
ISBN: 1136691189
Category : Language Arts & Disciplines
Languages : en
Pages : 390
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Book Description
Total Propaganda moves the study of propaganda out of the exclusive realm of world politics into the more inclusive study of popular culture, media, and politics. All the participatory functioning elements of the society are aspects of membership in the popular culture. Thus, the values of popular music, media, politics, debates over social issues, and even international trade become everyday propaganda to which everyone may relate. To emphasize the necessity for new thinking about propaganda, Edelstein creates the concepts of the new propaganda and the old, and he devises a language of "uninyms" to convey their meanings more quickly. "Oldprop" is characteristic of mass cultures and utilizes totalitarian methods of conflict, hegemony, minimization, demonization, and exclusiveness to achieve its goals. By contrast, "newprop" is created by members of the popular culture to allow them to engage in accomodation, enhance the individual, and promote inclusiveness. Shifts in the old and the new propaganda are tracked across social issues such as race, religion, sexuality, gender, gun control, and the environment, as well as in fashion, politics, advertising, sports, media, and politics. Central to the concept of total propaganda is that it is not simply additive; it is the product of new energies that are produced by the fusing of propaganda in such related forums as music, art, advertising, sports and politics. It is these synergies, and their production of new energies, that make total propaganda greater than the sum of its parts. Edelstein concludes that the most important distinction that should be drawn between mass culture and popular culture is its text; i.e., its propaganda. In a popular culture, everyone creates and consumes propaganda; in a mass culture almost everyone consumes it but only a few create it. This formulation offers new ways to discuss power and ideology in media texts. As an example, where once the least informed and the least educated were the most subject to propaganda, now the most informed and most educated often are the first to create propaganda and the first to consume it.
Author: John Jenks
Publisher: Edinburgh University Press
ISBN: 0748626751
Category : Political Science
Languages : en
Pages : 176
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Book Description
This is a study of the British state's generation, suppression and manipulation of news to further foreign policy goals during the early Cold War. Bribing editors, blackballing "e;unreliable"e; journalists, creating instant media experts through provision of carefully edited "e;inside information"e;, and exploiting the global media system to plant propaganda--disguised as news--around the world: these were all methods used by the British to try to convince the international public of Soviet deceit and criminality and thus gain support for anti-Soviet policies at home and abroad. Britain's shaky international position heightened the importance of propaganda. The Soviets and Americans were investing heavily in propaganda to win the "e;hearts and minds"e; of the world and substitute for increasingly unthinkable nuclear war. The British exploited and enhanced their media power and propaganda expertise to keep up with the superpowers and preserve their own global influence at a time when British economic, political and military power was sharply declining. This activity directly influenced domestic media relations, as officials used British media to launder foreign-bound propaganda and to create the desired images of British "e;public opinion"e; for foreign audiences. By the early 1950s censorship waned but covert propaganda had become addictive. The endless tension of the Cold War normalized what had previously been abnormal state involvement in the media, and led it to use similar tools against Egyptian nationalists, Irish republicans and British leftists. Much more recently, official manipulation of news about Iraq indicates that a behind-the-scenes examination of state propaganda's earlier days is highly relevant. John Jenks draws heavily on recently declassified archival material for this book, especially files of the Foreign Office's anti-Communist Information Research Department (IRD) propaganda agency, and the papers of key media organisations, journalists, politicians and officials. Readers will therefore gain a greater understanding of the depth of the state's power with the media at a time when concerns about propaganda and media manipulation are once again at the fore.
