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Author: R. L. Held
Publisher: Ann Arbor, Mich. : UMI Research Press
ISBN:
Category : Performing Arts
Languages : en
Pages : 288
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Book Description
Author: R. L. Held
Publisher: Ann Arbor, Mich. : UMI Research Press
ISBN:
Category : Performing Arts
Languages : en
Pages : 288
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Book Description
Author: Lars Thomassen
Publisher: Kogan Page Publishers
ISBN: 0749448733
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
In perhaps the most creative and authoritative book on selling brands ever written, international business experts Keith Lincoln, Anthony Aconis and Lars Thomassen, reveal how the world's most successful brands sell themselves to today's increasingly demanding shoppers and retailers. As the world of mass communications evolves into the world of media of the masses the very concept of the brand is transforming - from branding to the shelf to branding from the shelf. Two years in the analysis Retailization is the largest study ever conducted on how corporations and their brands are dealing (or not dealing) with this new era. The study covering over twenty countries worldwide and interviews with some of the leading brand marketers has drawn on countless examples of both creative execution and retail impact. Retailization shows how to establish a business approach that can better meet the needs of today's shopping Kings and Queens by creating and activating revolutionary selling situations. The central thesis of this book is that corporations must undertake nothing less than a radical reinvention of how they reach their customers to sell their products. The shelf where products are sold is the new centre of the business and communications universe. The answer to how to get the most from this change lies in a radically new business philosophy - RETAILIZATION. Retailization presents an innovative and pragmatic step by step process to help businesses rethink, reimagine and restructure their entire business and brand efforts around the retail strategies and executions that can better meet the needs of today's shopping Kings and Queens. Research shows that we have as little as four seconds to get a shopper's attention. The authors explain what you need to do to guarantee that you own that four seconds from understanding your competitive arena and context to understanding the nature of today's shopper. From there they explain how you can optimize the creation of your products, your retail impact and your communications. Finally, they demonstrate how to activate the process through retailizing your entire organization from top to bottom and we how to verify the results.
Author: Jian Yuchi
Publisher: Springer Nature
ISBN: 9811550255
Category : Business & Economics
Languages : en
Pages : 178
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Book Description
The book discusses, elaborates on and answers questions to the following points: Firstly, what has changed through the information technology represented by software, Internet and big data? How do these changes effect the production relationships, the production mode and the industrial development model? Can China realize a "great-leap-forward" in economic development by promoting such a new Internet economy? Secondly, what is the format shown by the Internet economy? Is the Internet economy a market economy, or a planned economy, or is it an economic complex format which combines the planned economy and the market economy? What is the structure of the future economy? Which entities will compete with each other throughout the industries? What is the format of the future financial investment industry? Why does the Internet economy have a revolutionary impact on the economic base and the superstructure? Thirdly, let us look back on the traditional manufacturing industry. What on earth is the core value of the manufacturing industry? How is the core technology and core value of manufacturing realized? Why can it be that the industrial Internet will become a rare historical opportunity for China's manufacturing industry and economy to achieve a "great-leap-forward" development? Finally, in the big economic tide of Internet and big data, what are the future variables of China’s economy? What is the established economic policy of the United States for the global economy and industries? How should the economic variables of the United States be best dealt with, those that are determined as “US priority” and “the return of manufacturing industry” strongly promoted by the U.S. President Trump?
Author: Gissel Velarde
Publisher: Oxford University Press
ISBN: 0192696866
Category : Computers
Languages : en
Pages : 305
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Book Description
Presenting a ground-breaking view of technology trends and their impact on our society, Artificial Era contributes to the current debate about the consequences of technological innovations. Alongside different viewpoints and statistics on the use of robots worldwide, productivity, and job displacement, Gissel Velarde identifies the particular problem of the lack of diversity in AI communities - and how that can exacerbate representation issues in employment, civil rights, gender, and education if no actions are taken. A timely, inciteful book which will be required reading for scholars and professionals working with AI and automation, and leaders in business and government interested in better understanding it and its effects on business and society.
Author: Anne S. Dowd
Publisher: Oxbow Books
ISBN: 178570625X
Category : Social Science
Languages : en
Pages : 331
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Book Description
A comprehensive view of quarrying activities from three key regions in North America. This exciting new addition to the the American Landscapes series provides an in-depth account of how flintknappers obtained and used stone based on archaeological, geological, landscape, and anthropological data. Featuring case studies from three key regions in North America, this book gives readers a comprehensive view of quarrying activities ranging from extracting the raw material to creating finished stone tools. Quarry landscapes were some of the first large-scale land modification efforts among early peoples in the New World. The chronological time periods covered by quarrying activities, show that most intensive use took place during parts of the Archaic and Woodland periods or between roughly 4000–1000 years ago when denser populations existed, but use began as early as the Paleoindian Period, about 13,000–9000 years ago, and ended in the Historic or Protohistoric periods, when colonists and Native Americans mined chert for gunflints and sharpening stones or abrasives. From the procurement systems approach common in the 1980s and 1990s, archaeologists can now employ a landscape approach to quarry studies in tandem with Geographic Information Systems (GIS) computer mapping and digital analysis, Light and RADAR (LiDAR) airborne laser scanning for recording topography, or high resolution satellite imagery. Authors Dowd and Trubitt show how sites functioned in a broad landscape context, which site locations or raw material types were preferred and why, what cultures were responsible for innovative or intensive quarry resource extraction, as well as how land use changed over time. Besides discussions of the way that industrialists used natural resources to change their technology by means of manufacture, trade, and exchange, examples are given of heritage sites that people can visit in the United States and Canada.
Author: R. L. HELD
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: James Sonhill DBA
Publisher: Sonhill Publishing LLC
ISBN:
Category : Business & Economics
Languages : en
Pages : 420
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Book Description
Sun Tzu Bing Fa™ Masterpiece: Mastering 360 Principles In Strategy helps you quickly master and practice all 360 strategy principles in Sun Tzu The Art of War™. Each principle is carefully analyzed and explained through business and social contexts so that you understand how this powerful wisdom is applied in the real world. Knowing how these strategy principles are applied in real-life situations will help you accomplish your mastery of Sun Tzu The Art of War™. Your strategy mastery will help you obtain your upper hand and gain your competitive edge so that you can conduct your life and your business with power. For more information on our business strategy books, business strategy planners, business strategy courses, and business strategy certification programs, visit our websites: www.JamesSonhill.com and www.SunTzuStore.com.
Author: Marja Toivonen
Publisher: Springer
ISBN: 4431549226
Category : Business & Economics
Languages : en
Pages : 293
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Book Description
This is the first book that summarizes the 20-year history of service innovation research and combines it with the future need to adopt a systems view in the field of service research. The book emphasizes that the most urgent issues of today’s economies – the development of welfare and sustainability – cannot be solved with innovations in individual service offerings only, and that innovations of service systems are increasingly needed. Various theoretical approaches and perspectives from different disciplines are included, providing a comprehensive view of the current understanding of the nature of service innovation. The book illustrates the achievements of two research traditions, one based on the general innovation theory and the other based on the service marketing theory. Service innovation is considered from the points of view of drivers, processes, practices, and outcomes. The interrelations between actors and systems are analyzed, and the nature of innovation as a new way to co-create value is highlighted. The book promotes the view that users are an important source of innovative ideas and that openness is an important success factor in innovation processes. In addition to the general nature and management of service innovation, some specific topics are included, exemplified by innovations in public services and in knowledge-intensive business services. This volume is highly recommended to readers who seek a state-of-the-art overview of the area of service innovation and its linkages to systems research.
Author: Robert Kronenburg
Publisher: Taylor & Francis
ISBN: 1134288794
Category : Architecture
Languages : en
Pages : 241
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Book Description
An overview of structures designed to be mobile, their uses, and the principles involved in their design including a consideration of the wide range of applications in which they can be found.
Author: William E. Halal
Publisher: Emerald Group Publishing
ISBN: 1845441575
Category : Organizational behavior
Languages : en
Pages : 59
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Book Description
