Encyclopedia of Major Marketing Campaigns PDF Download
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Author: Thomas Riggs
Publisher: Gale Cengage
ISBN:
Category : Business & Economics
Languages : en
Pages : 2096
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Book Description
Other features include photos and illustrations, a chronology that captures key marketing initiatives and a master index.
Author: Thomas Riggs
Publisher: Gale Cengage
ISBN:
Category : Business & Economics
Languages : en
Pages : 2096
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Book Description
Other features include photos and illustrations, a chronology that captures key marketing initiatives and a master index.
Author: The Gale Group
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Thomas Riggs
Publisher:
ISBN:
Category : Advertising campaigns
Languages : en
Pages :
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Book Description
Author: Matthew Miskelly
Publisher: Encyclopedia of Major Marketin
ISBN: 9781410389343
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
"Explores major marketing strategies for some of the top global and emerging brands from 2016-2018"--
Author: Matthew Miskelly
Publisher:
ISBN: 9781410389336
Category : Advertising campaigns
Languages : en
Pages : 500
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Book Description
A continuation of Encyclopedia of Major Marketing Campaigns (1999,2007, 2013), this volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2014 to 2018. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as "war stories" by professors.
Author: Thomas Riggs
Publisher: Gale Cengage
ISBN:
Category : Business & Economics
Languages : en
Pages : 1992
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Book Description
An annual publication that profiles important marketing campaigns of the 20th century.
Author: Gale Research Inc
Publisher:
ISBN: 9780805798944
Category :
Languages : en
Pages : 934
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Book Description
The fourth edition of the Encyclopedia of Major Marketing Strategies (EMMS) builds on the foundation of the first three volumes, covering 100 marketing campaigns by some of the top global brands and high-profile social movements of the last few years. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies can easily be utilized in an academic setting as case studies, or illustrative examples often described as ""war stories"" by professors. The essays in EMMS are presented alphabetically by brand or company in a single volume. Essays on organizations su.
Author: Matthew Miskelly
Publisher:
ISBN: 9781410337528
Category : BUSINESS & ECONOMICS
Languages : en
Pages : 431
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Book Description
A continuation of Encyclopedia of Major Marketing Campaigns (1999 and 2007), this new volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2010 to 2013. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as "war stories" by professors.
Author:
Publisher:
ISBN: 9780787630430
Category : Advertising campaigns
Languages : en
Pages : 525
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Book Description
Author: Mac Martin
Publisher:
ISBN:
Category : Advertising campaigns
Languages : en
Pages : 372
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Book Description
