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Author: Luo Qing
Publisher: Routledge
ISBN: 1135747512
Category : Political Science
Languages : en
Pages : 599
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Book Description
Encoding the Olympics assembles a uniquely representative international team of media experts to provide a comprehensive review of the global impact of media and cultural communications associated with the Beijing 2008 Olympics. Commissioned by the IOC, this pioneering comparative study – the largest in Olympic Games research –provides a ground-breaking, panoramic, cross-cultural perspective on media responses to the leading sports event of the modern world. The representative team that undertook the study includes media commentators and political analysts, sport and media journalists, Sinologists and observers of the Asian Pacific Rim, academics in Olympic Studies and media and communication studies, scholars of the cultural and sociology studies of sport and festival and events managers. Encoding the Olympics provides a unique, encyclopaedic study that will serve as a versatile resource at several levels – as a textbook or source reference for academic institutions, media public relations agencies that facilitate the work of inter-cultural exchange organisations, and international communication departments of multinational enterprises and international NGOs. This volume analyses global media responses to a mega-sport event on a scale never before attempted. This book was previously published as a special issue of the International Journal of the History of Sport.
Author: Luo Qing
Publisher: Routledge
ISBN: 1135747512
Category : Political Science
Languages : en
Pages : 599
Get Book Here
Book Description
Encoding the Olympics assembles a uniquely representative international team of media experts to provide a comprehensive review of the global impact of media and cultural communications associated with the Beijing 2008 Olympics. Commissioned by the IOC, this pioneering comparative study – the largest in Olympic Games research –provides a ground-breaking, panoramic, cross-cultural perspective on media responses to the leading sports event of the modern world. The representative team that undertook the study includes media commentators and political analysts, sport and media journalists, Sinologists and observers of the Asian Pacific Rim, academics in Olympic Studies and media and communication studies, scholars of the cultural and sociology studies of sport and festival and events managers. Encoding the Olympics provides a unique, encyclopaedic study that will serve as a versatile resource at several levels – as a textbook or source reference for academic institutions, media public relations agencies that facilitate the work of inter-cultural exchange organisations, and international communication departments of multinational enterprises and international NGOs. This volume analyses global media responses to a mega-sport event on a scale never before attempted. This book was previously published as a special issue of the International Journal of the History of Sport.
Author: Luo Qing
Publisher:
ISBN:
Category :
Languages : en
Pages : 470
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Book Description
Author: Luo Qing
Publisher:
ISBN:
Category :
Languages : en
Pages : 471
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Book Description
Author:
Publisher: ReadHowYouWant.com
ISBN: 1442955465
Category :
Languages : en
Pages : 286
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Book Description
Author: Erin Ash Sullivan
Publisher: Benchmark Education Company
ISBN: 1450907539
Category : Juvenile Nonfiction
Languages : en
Pages : 36
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Book Description
Are you looking forward to the next Olympic Games? Certainly you'll watch the games on TV! Before then, you'll want to learn about the history of this worldwide athletic festival and its legendary heroes. You'll also want to brush up on your math skills so you'll understand why math is an integral part of the Games.
Author: Lu Zhouxiang
Publisher: Routledge
ISBN: 1351181475
Category : Sports & Recreation
Languages : en
Pages : 170
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Book Description
In the second half of the twentieth century, the Olympics played an important role in the politics of the Cold War and was part of the conflicts between the Capitalist Block, the Socialist Block and Third World countries. The Games of the New Emerging Forces (GANEFO) is one of the best examples of the politicization of sport and the Olympics in the Cold War era. From the 1980s onward, the Olympics has facilitated communication and cooperation between nations in the post–Cold War era and contributed to the formation of a new world order. In August 2016, the Games of the XXXI Olympiad were held in Rio de Janeiro, making Brazil the first South American country to host the Summer Olympics. This was widely regarded as a new landmark event in the history of the modern Olympic movement. From the GANEFO to Rio, the Olympic Games have witnessed the shifting balance in international politics and world economy. This book aims at understanding the transformation of the Olympics over the past decades and tries to explain how the Olympic movement played its part in world politics, the world economy and international relations against the background of the rise of developing countries. The chapters in this book were published as a special issue in The International Journal of the History of Sport.
Author:
Publisher: ReadHowYouWant.com
ISBN: 1442950250
Category :
Languages : en
Pages : 298
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Book Description
Author:
Publisher: ReadHowYouWant.com
ISBN: 144295552X
Category :
Languages : en
Pages : 398
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Book Description
Author:
Publisher: ReadHowYouWant.com
ISBN: 1442956402
Category :
Languages : en
Pages : 346
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Book Description
Author: John Sugden
Publisher: Taylor & Francis
ISBN: 1136974857
Category : Sports & Recreation
Languages : en
Pages : 272
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Book Description
Global sporting events involve the creation, management and mediation of cultural meanings for consumption by massive media audiences. The apotheosis of this cultural form is the Olympic Games. This challenging and provocative new book explores the Olympic spectacle, from the multi-media bidding process and the branding and imaging of the Games, to security, surveillance and control of the Olympic product across all of its levels. The book argues that the process of commercialization, directed by the IOC itself, has enabled audiences to interpret its traditional objects in non-reverential ways and to develop oppositional interpretations of Olympism. The Olympics have become multi-voiced and many themed, and the spectacle of the contemporary Games raises important questions about institutionalization, the doctrine of individualism, the advance of market capitalism, performance, consumption and the consolidation of global society. With particular focus on the London Games in 2012, the book casts a critical eye over the bidding process, Olympic finance, promises of legacy and development, and the consequences of hosting the Games for the civil rights and liberties of those living in their shadow. Few studies have offered such close scrutiny of the inner workings of Olympism’s political and economic network, and, therefore, this book is indispensible reading for any student or researcher with an interest in the Olympics, sport's multiple impacts, or sporting mega-events.
