Emerging Trends of Retailing in Rayalaseema Region of Andhra Pradesh PDF Download
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Author: Dr. G. Somasekhar
Publisher: Archers & Elevators Publishing House
ISBN: 8194517028
Category : Antiques & Collectibles
Languages : en
Pages :
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Book Description
Author: Dr. G. Somasekhar
Publisher: Archers & Elevators Publishing House
ISBN: 8194517028
Category : Antiques & Collectibles
Languages : en
Pages :
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Book Description
Author: Dr. Krishna priyaalladi
Publisher: Archers & Elevators Publishing House
ISBN: 9386501961
Category : Antiques & Collectibles
Languages : en
Pages :
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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 176
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Book Description
Author: R. Gnanaguru
Publisher:
ISBN: 9788174466044
Category : Retail trade
Languages : en
Pages : 0
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Book Description
Retailing is interlinking the individual consumer with the manufacturing and distribution chain. The retail industry in India is growing up and there are lot of employment opportunities for the educated youth in all parts of the country. The book speaks on retailing from the marketing, finance, management, information technology, global scene, human resource and issues related to retail trade in rural and urban areas. The marketing aspects include retail marketing, product display, food retailing, mall culture, super market, store diode and value and private labeling. Retailing is highly consumer driven with customers being exposed to new retail formats frequently. If well planned and organised, retail business would ensure that the consumers will benefit not only by way of quality products but also in prices due to the bulk buying capacity of big retailers. The foreign direct investment and financial challenges argue about the prospects of the industry to gain importance in conducting organized retailing in India. Retail management has become a special subject of importance in Indian educational institutions. The various issues in retail management have been addressed in detail. The need for organized retail trade and strategies gives lot of insight for the industry to grow. The automation and e-commerce in retail gives lot of scope for employment and does effective service to consumers. Technology assumes importance for the business. Internet is growing in usage and influence over product preference and purchase behaviour is changing lifestyles. The increasing ratio of women in employment and rising disposable income are driving the growth of the Indian retail industry. Foreign direct investments, global issues and international giants entering into our nation speak volumes of Indian retail in the global arena. Human resource management issues like recruitment and training assume importance for effective employment. The book discusses the broader business trends and general issues like communication, competitiveness, rural retailing and logistics. The various topics in retailing adopt both empirical and non-empirical approach and come from various authors across the country. The authors' insights, experience, research and their consultancy have enabled the editors to bring out a text which will be useful for academicians, students, research scholars and for the corporate managers. The editors have combined a rigorous analytical approach with a style that is interesting and easy to read.
Author:
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ISBN:
Category : Agriculture
Languages : en
Pages : 1436
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Book Description
Author: Andhra Pradesh (India). Bureau of Economics and Statistics
Publisher:
ISBN:
Category : Andhra Pradesh (India)
Languages : en
Pages : 82
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Author:
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ISBN:
Category : Geography
Languages : en
Pages : 244
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Book Description
Includes Proceedings of the conferences and annual meetings of the association.
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ISBN:
Category : India
Languages : en
Pages : 908
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Book Description
Author: Swapna Pradhan
Publisher:
ISBN: 9780070264298
Category : Retail trade
Languages : en
Pages : 613
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Book Description
Author: Robyn Blakeman
Publisher: Rowman & Littlefield
ISBN: 1538101068
Category : Business & Economics
Languages : en
Pages : 369
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Book Description
Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.
