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Author: Rosaline S. Barbour
Publisher: Springer
ISBN: 1137586141
Category : Social Science
Languages : en
Pages : 430
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Book Description
This volume provides a critical approach to using focus groups, examining how focus groups have been utilized to research a diverse set of research questions covering a broad spectrum of substantive fields. The collection acknowledges the tensions between different research traditions, disciplinary emphases, funding climates, cultural, political, and ethical contexts, and the ever-changing policy backdrop. Contributors to this book encourage researchers to question and surmount disciplinary and terminological labels and disputes in order to capitalize on the full potential of focus groups, to illuminate the complex collaborative processes involved in forming, debating, contesting, and revising opinions; making decisions; and forging identities. The four sections that comprise this collection address, respectively, using focus groups in novel contexts; employing focus groups in mixed methods research designs; innovations in generating focus group data; and new theoretical developments. A New Era in Focus Group Research will be of interest to students and scholars across disciplines as well as focus group practitioners outside of academia.
Author: Rosaline S. Barbour
Publisher: Springer
ISBN: 1137586141
Category : Social Science
Languages : en
Pages : 430
Get Book Here
Book Description
This volume provides a critical approach to using focus groups, examining how focus groups have been utilized to research a diverse set of research questions covering a broad spectrum of substantive fields. The collection acknowledges the tensions between different research traditions, disciplinary emphases, funding climates, cultural, political, and ethical contexts, and the ever-changing policy backdrop. Contributors to this book encourage researchers to question and surmount disciplinary and terminological labels and disputes in order to capitalize on the full potential of focus groups, to illuminate the complex collaborative processes involved in forming, debating, contesting, and revising opinions; making decisions; and forging identities. The four sections that comprise this collection address, respectively, using focus groups in novel contexts; employing focus groups in mixed methods research designs; innovations in generating focus group data; and new theoretical developments. A New Era in Focus Group Research will be of interest to students and scholars across disciplines as well as focus group practitioners outside of academia.
Author: Alejandro Álvarez Nobell
Publisher: Ediciones Universidad San Jorge
ISBN: 8494119818
Category : Business & Economics
Languages : en
Pages : 351
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Book Description
Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.
Author: Tomás Ibáñez
Publisher: SAGE
ISBN: 9780761952893
Category : Psychology
Languages : en
Pages : 320
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Book Description
Much recent work in social psychology has questioned the assumptions and practices of traditional research and debate. Accessible and often passionately argued, this book pulls these new trends together in a major overview of the main theoretical, political and empirical developments. Assembling a group of leading figures in the field, the book addresses the need for a critical perspective in social psychology and examines the many levels of discussion that have informed that critique. The contributors encompass such key topics as: political analysis in a postmodern world; the status of qualitative methods; realism versus relativism; and the question of subjectivity from a critical perspective.
Author: Pascual Gómez, Isabel
Publisher: Editorial UOC
ISBN: 8491162534
Category : Education
Languages : en
Pages : 128
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Book Description
La finalidad de este libro es difundir el interés del diagnóstico pedagógico en la etapa de educación infantil. El diagnóstico es fundamental para conocer los fenómenos educativos con rigor, y constituye un paso previo necesario para intervenir adecuadamente sobre ellos. Los contextos educativos se han transformado como consecuencia de cambios sociales, económicos y tecnológicos, y en este escenario resulta cada vez más necesario su presencia activa y colaborativa en los contextos escolares y extraescolares. Se trata de realizar un diagnóstico no limitado en exclusiva a la detección de problemas organizativos, curriculares o técnicos de la educación, sino a la prevención, la individualización y la mejora de la calidad del proceso educativo. El libro se divide en dos partes. Los cuatro primeros capítulos son de carácter más general y sirven como punto de partida y reflexión sobre la definición y delimitación del diagnóstico pedagógico. Por este motivo, se desarrollará: una breve revisión histórica que permita comprender qué elementos han favorecido su configuración y desarrollo; una delimitación conceptual que clarifique conceptos afines y/o disciplinas afines al diagnóstico; una descripción de los contenidos y funciones; y por último, una presentación de las técnicas y los procedimientos de recogida de información en el proceso. Los siguientes capítulos están dedicados a las especificidades propias del diagnóstico en la etapa de educación infantil, así como a la descripción de las técnicas de observación sistemática que pueden aplicarse tanto en la evaluación como en el diagnóstico en esta etapa.
Author: Gaston Ares
Publisher: Woodhead Publishing
ISBN: 0081012586
Category : Technology & Engineering
Languages : en
Pages : 652
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Book Description
Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking. In conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. And, with examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. - Presents a fully comprehensive coverage of the latest developments in the classical methodologies of consumer research - Provides examples of successful application of the methodologies presented - Includes focus groups and social media discussions - Encompasses consumer segmentation, with a focus on psychographics and genetics
Author: Gyde Hansen
Publisher: John Benjamins Publishing
ISBN: 902729108X
Category : Language Arts & Disciplines
Languages : en
Pages : 317
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Book Description
This volume covers a wide range of topics in Interpreting and Translation Research. Some deal with scientometrics and the history of Interpreting Studies, arguments about conceptual analysis, meta-language and interpreters’ risk-taking strategies. Other papers are on research skills like career management, writing communicative abstracts and the practicalities of survey research. Several contributions address empirical issues such as expertise in Simultaneous Interpreting, the cognitive load imposed on interpreters by a non-native accent, the impact of intonation on interpreting quality, linguistic interference in Simultaneous Interpreting, similarities between translation and interpreting, and the relation between translation competence and revision competence. The collection is a tribute to Daniel Gile, in appreciation of his creativity and his commitment to interpreting and translation research. All the contributions in some way show his influence or are related to the models and research he has shaped.
Author: Feliciano Villar
Publisher: Oxford University Press
ISBN: 0192697080
Category : Psychology
Languages : en
Pages : 529
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Book Description
This volume brings together experts in generativity and related fields to provide a compelling overview of contemporary research and theory on this topic. Generativity refers to a concern for - or acting towards - the benefit of future generations as a legacy of the self; it has implications for outcomes at the individual, relational and social, and broader societal levels. Understanding the role and expressions of generativity at various stages of our lives is important to our sense of well-being and purpose, and it impacts our parenting, caregiving, and social relationships, as well as having implications for our activities and experiences in the workforce, and in voluntary activities in our communities and the wider society. The chapters in this volume explore the meaning and impact of generativity across development and across life contexts and roles. They address generativity within a particular area or life domain, or period of the lifespan, and outline key methods and findings, as well as theoretical issues and applied implications. The volume represents the first comprehensive exploration of generativity from early to late adulthood; it offers a broad international perspective and will inform research into generativity across multiple cultures.
Author: Juan Miguel Aguado
Publisher: EDITUM
ISBN: 8483718170
Category : Social Science
Languages : en
Pages : 402
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Book Description
Desde la perspectiva sociológica, el concepto de tecnología no puede referirse únicamente a los objetos técnicos, sino también a los procesos sociales y culturales que involucra. La sociocibernética y la teoría de sistemas plantean un marco conceptual esencial para el necesario debate sobre el papel de la tecnología en la configuración de la complejidad social. La tecnología permite al sistema social gestionar la complejidad social. La tecnología permite al sistema social gestionar la complejidad de su entorno a la vez que, por otra parte, contribuye a incrementar y diversificar la naturaleza compleja de las interdependencias entre la sociedad y los actores individuales. Simultáneamente, la creciente complejidad social demanda nuevas formas tecnológicas que permitan gestionarla. En suma, la tecnología se halla en la base de cualquier discusión relevante sobre la naturaleza contemporánea de la sociedad, ya sea del lado de los problemas (riesgo, control, y vigilancia global, bioética y bioingeniería, manipulación mediática, ecológica etc.) o del lado de las soluciones (comunicaciones instantáneas, ubicuidad y movilidad, accesibilidad, disponibilidad de conocimiento, etc.).
Author: Graciela Tonon
Publisher: Springer
ISBN: 3319137794
Category : Social Science
Languages : en
Pages : 247
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Book Description
This volume explores the use and relevance of qualitative methods for the study of quality of life. It analyzes the role of qualitative researcher and the role of the context and the culture in quality of life studies. It presents the use of qualitative methods in real projects carried out in specific fields: geography, health, community studies, labor life and yoga. Finally, the book proposes the use of mixed methods that are considered as the third methodological approach in social research. The main purpose of using qualitative methods is to understand what it means for participants to be involved in certain events, situations and actions. Such methods help understand the context in which participants act and the influence of that context on their actions. The decision to use a particular methodology implies a philosophic, theoretical and political decision. Qualitative methodology constitutes an approach that is essential for understanding people’s experiences of well-being and discovering new issues related to quality of life.
Author: Àngels Massip-Bonet
Publisher: Springer
ISBN: 3030045986
Category : Language Arts & Disciplines
Languages : en
Pages : 329
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Book Description
This book offers insights on the study of natural language as a complex adaptive system. It discusses a new way to tackle the problem of language modeling, and provides clues on how the close relation between natural language and some biological structures can be very fruitful for science. The book examines the theoretical framework and then applies its main principles to various areas of linguistics. It discusses applications in language contact, language change, diachronic linguistics, and the potential enhancement of classical approaches to historical linguistics by means of new methodologies used in physics, biology, and agent systems theory. It shows how studying language evolution and change using computational simulations enables to integrate social structures in the evolution of language, and how this can give rise to a new way to approach sociolinguistics. Finally, it explores applications for discourse analysis, semantics and cognition.
