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Author: Craig Allen
Publisher: Univ of North Carolina Press
ISBN: 0807860077
Category : History
Languages : en
Pages : 294
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Book Description
A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.
Author: Craig Allen
Publisher: Univ of North Carolina Press
ISBN: 0807860077
Category : History
Languages : en
Pages : 294
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Book Description
A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.
Author: Pam Parry
Publisher: Lexington Books
ISBN: 0739189301
Category : Political Science
Languages : en
Pages : 187
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Book Description
In the 1950s, public relations practitioners tried to garner respectability for their fledgling profession, and one international figure helped in that endeavor. President Dwight D. Eisenhower embraced public relations as a necessary component of American democracy, advancing the profession at a key moment in its history. But he did more than believe in public relations—he practiced it. Eisenhower changed how America campaigns by leveraging television and Madison Avenue advertising. Once in the Oval Office, he maximized the potential of a new medium as the first U.S. president to seek training for television and to broadcast news conferences on television. Additionally, Eisenhower managed the news through his press office, molding the role of the modern presidential press secretary. The first president to adopt a policy of full disclosure on health issues, Eisenhower survived (politically as well as medically) three serious illnesses while in office. The Eisenhower Administration was the most forthcoming on the president’s health at the time, even though it did not always live up to its own policy. In short, Eisenhower deserves credit as this nation’s most innovative public relations president, because he revolutionized America’s political communication process, forever changing the president’s relationship with the Fourth Estate, Madison Avenue, public relations, and ultimately, the American people.
Author: Craig Allen
Publisher: Univ of North Carolina Press
ISBN: 9780807844090
Category : History
Languages : en
Pages : 294
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Book Description
Dwight D. Eisenhower presided over an unusual era of peace and prosperity during the 1950s, a period also known as television's "Golden Age." In this first comprehensive study of Eisenhower's mass communication practices, Craig Allen maintains that Ike's
Author: David Haven Blake
Publisher: Oxford University Press
ISBN: 0190278188
Category : Biography & Autobiography
Languages : en
Pages : 305
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Book Description
Liking Ike offers a behind-the-scenes look at how advertising agencies parternered with political strategists to involve celebrities in Dwight Eisenhower's presidential campaigns, setting the stage for future presidential contests.
Author: Susan Eisenhower
Publisher: Macmillan + ORM
ISBN: 1250238781
Category : Biography & Autobiography
Languages : en
Pages : 309
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Book Description
How Dwight D. Eisenhower led America through a transformational time—by a DC policy strategist, security expert and his granddaughter. Few people have made decisions as momentous as Eisenhower, nor has one person had to make such a varied range of them. From D-Day to Little Rock, from the Korean War to Cold War crises, from the Red Scare to the Missile Gap controversies, Ike was able to give our country eight years of peace and prosperity by relying on a core set of principles. These were informed by his heritage and upbringing, as well as his strong character and his personal discipline, but he also avoided making himself the center of things. He was a man of judgment, and steadying force. He sought national unity, by pursuing a course he called the "Middle Way" that tried to make winners on both sides of any issue. Ike was a strategic, not an operational leader, who relied on a rigorous pursuit of the facts for decision-making. His talent for envisioning a whole, especially in the context of the long game, and his ability to see causes and various consequences, explains his success as Allied Commander and as President. After making a decision, he made himself accountable for it, recognizing that personal responsibility is the bedrock of sound principles. Susan Eisenhower's How Ike Led shows us not just what a great American did, but why—and what we can learn from him today.
Author: Margaret A. Blanchard
Publisher: Routledge
ISBN: 1135917493
Category : History
Languages : en
Pages : 2118
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Book Description
The influence of the mass media on American history has been overwhelming. History of the Mass Media in the United States examines the ways in which the media both affects, and is affected by, U.S. society. From 1690, when the first American newspaper was founded, to 1995, this encyclopedia covers more than 300 years of mass media history. History of Mass Media in the United States contains more than 475 alphabetically arranged entries covering subjects ranging from key areas of newspaper history to broader topics such as media coverage of wars, major conflicts over press freedom, court cases and legislation, and the concerns and representation of ethnic and special interest groups. The editor and the 200 scholarly contributors to this work have taken particular care to examine the technological, legal, legislative, economic, and political developments that have affected the American media.
Author: Dwight D. Eisenhower
Publisher: Vintage
ISBN: 0307816575
Category : Biography & Autobiography
Languages : en
Pages : 721
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Book Description
A classic of World War II literature, an incredibly revealing work that provides a near comprehensive account of the war and brings to life the legendary general and eventual president of the United States. • "Gives the reader true insight into the most difficult part of a commander's life." —The New York Times Five-star General Dwight D. Eisenhower was arguably the single most important military figure of World War II. Crusade in Europe tells the complete story of the war as he planned and executed it. Through Eisenhower's eyes the enormous scope and drama of the war--strategy, battles, moments of great decision--become fully illuminated in all their fateful glory. Penned before his Presidency, this account is deeply human and helped propel him to the highest office. His personal record of the tense first hours after he had issued the order to attack leaves no doubt of his travails and reveals how this great leader handled the ultimate pressure. For historians, his memoir of this world historic period has become an indispensable record of the war and timeless classic.
Author: Margaret A. Blanchard
Publisher: Routledge
ISBN: 1135917426
Category : History
Languages : en
Pages : 785
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Book Description
The influence of the mass media on American history has been overwhelming. History of the Mass Media in the United States examines the ways in which the media both affects, and is affected by, U.S. society. From 1690, when the first American newspaper was founded, to 1995, this encyclopedia covers more than 300 years of mass media history. History of Mass Media in the United States contains more than 475 alphabetically arranged entries covering subjects ranging from key areas of newspaper history to broader topics such as media coverage of wars, major conflicts over press freedom, court cases and legislation, and the concerns and representation of ethnic and special interest groups. The editor and the 200 scholarly contributors to this work have taken particular care to examine the technological, legal, legislative, economic, and political developments that have affected the American media.
Author: Robert Richardson Bowie
Publisher: Oxford University Press, USA
ISBN: 0195140486
Category : History
Languages : en
Pages : 334
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Book Description
Waging Peace offers the first fully comprehensive study of Eisenhower's "New Look" program of national security, which provided the groundwork for the next three decades of America's Cold War strategy. Though the Cold War itself and the idea of containment originated under Truman, it was left to Eisenhower to develop the first coherent and sustainable strategy for addressing the issues unique to the nuclear age. To this end, he designated a decision-making system centered around the National Security Council to take full advantage of the expertise and data from various departments and agencies and of the judgment of his principal advisors. The result was the formation of a "long haul" strategy of preventing war and Soviet expansion and of mitigating Soviet hostility. Only now, in the aftermath of the Cold War, can Eisenhower's achievement be fully appreciated. This book will be of much interest to scholars and students of the Eisenhower era, diplomatic history, the Cold War, and contemporary foreign policy.
Author: William I Hitchcock
Publisher: Simon and Schuster
ISBN: 1451698437
Category : Biography & Autobiography
Languages : en
Pages : 672
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Book Description
A New York Times bestseller, this is the “outstanding” (The Atlantic), insightful, and authoritative account of Dwight Eisenhower’s presidency. Drawing on newly declassified documents and thousands of pages of unpublished material, The Age of Eisenhower tells the story of a masterful president guiding the nation through the great crises of the 1950s, from McCarthyism and the Korean War through civil rights turmoil and Cold War conflicts. This is a portrait of a skilled leader who, despite his conservative inclinations, found a middle path through the bitter partisanship of his era. At home, Eisenhower affirmed the central elements of the New Deal, such as Social Security; fought the demagoguery of Senator Joseph McCarthy; and advanced the agenda of civil rights for African-Americans. Abroad, he ended the Korean War and avoided a new quagmire in Vietnam. Yet he also charted a significant expansion of America’s missile technology and deployed a vast array of covert operations around the world to confront the challenge of communism. As he left office, he cautioned Americans to remain alert to the dangers of a powerful military-industrial complex that could threaten their liberties. Today, presidential historians rank Eisenhower fifth on the list of great presidents, and William Hitchcock’s “rich narrative” (The Wall Street Journal) shows us why Ike’s stock has risen so high. He was a gifted leader, a decent man of humble origins who used his powers to advance the welfare of all Americans. Now more than ever, with this “complete and persuasive assessment” (Booklist, starred review), Americans have much to learn from Dwight Eisenhower.
