Effects of the co-branding strategy in the luxury industry on Chinese consumers PDF Download
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Author: Lucy Cheramy
Publisher:
ISBN: 9783656676645
Category :
Languages : de
Pages : 52
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Book Description
Author: Lucy Cheramy
Publisher:
ISBN: 9783656676645
Category :
Languages : de
Pages : 52
Get Book Here
Book Description
Author: Pierre Xiao Lu
Publisher: Routledge
ISBN: 0429873964
Category : Business & Economics
Languages : en
Pages : 251
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Book Description
This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-first century. The book gives an overview of how a luxury brand is created through the understanding and application of economic rules and through firms adopting new management models across multiple business dimensions. It also explains the application of theories and models and illustrates specific issues through case studies drawn from international markets such as China and France. The Chinese cases provide unique opportunities and insights into how these new luxury brands were created and how they have benefited from the international market over time. From the international brand management perspective, this book is a useful reference for anyone who wants to learn more about luxury brand management and to better understand how the international market has evolved and how products may change the rules of the game.
Author: Pierre Xiao Lu
Publisher: John Wiley & Sons
ISBN: 1118179218
Category : Business & Economics
Languages : en
Pages : 203
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Book Description
A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.
Author: Michel Chevalier
Publisher: John Wiley & Sons
ISBN: 1118181549
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers–particularly professionals in advertising, marketing, and the luxury brands industry–a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential.
Author: Kelvin Molly
Publisher: GRIN Verlag
ISBN: 3656624755
Category : Business & Economics
Languages : en
Pages : 17
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Book Description
Document from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: The luxury brand industry in China is still growing despite the global recession. It is hard to imagine that exclusive labels were once the preserve of the European aristocracy, that a mere few decades ago these beautifully crafted pieces of clothing and accessories were perfectly for the pleasure and adornment of an oriental developing country. This report will be examining the behavior of upper middle class and subtle luxury market evolution in China with a range of finding presented. As consumers react to wider choice, faster-changing fashion, luxury brand must adjust its strategies in order to gain insights into how to be competitive in the new Chinese market. The part begins with an interview result which indicates key strategy and business opportunity in long term. This is followed by three objectives and discussion of the particular emphasis to support the aim. It also presents the methodology and an elaborate secondary research, which included relevant CSR study and an analysis of Gucci’s inhumane working condition within China market. Recommendation is able to performance finally with consideration.
Author: Jiwon Ava Seo
Publisher:
ISBN:
Category : Branding (Marketing)
Languages : en
Pages : 288
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Book Description
Author: W. Zhiyan
Publisher: Springer
ISBN: 1137276355
Category : Business & Economics
Languages : en
Pages : 187
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Book Description
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
Author: John M. T. Balmer
Publisher: Springer
ISBN: 1352000113
Category : Business & Economics
Languages : en
Pages : 355
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Book Description
This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.
Author: Yingjiao Xu
Publisher: Springer
ISBN: 9811084297
Category : Business & Economics
Languages : en
Pages : 211
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Book Description
This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.
Author: Glyn Atwal
Publisher: Springer
ISBN: 1137547154
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.
