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Author: Les Binet
Publisher:
ISBN: 9780852941454
Category : Branding (Marketing)
Languages : en
Pages : 136
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Book Description
Author: Les Binet
Publisher:
ISBN: 9780852941454
Category : Branding (Marketing)
Languages : en
Pages : 136
Get Book Here
Book Description
Author: Shamima Ahmed
Publisher: CRC Press
ISBN: 1466575743
Category : Political Science
Languages : en
Pages : 341
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Book Description
In an environment of increased interdependency and collaborations among non-profits, for-profits, and governmental organizations, researchers and practitioners have begun to identify the need for a distinctive set of values, skills, and competencies for effective non-profit management. Underlining the relationship between these two sectors, Effective Non-Profit Management: Context, Concepts, and Competencies clarifies the emerging links between the public and non-profit sectors at the local, national, and global levels. Each chapter concludes with a discussion of a recent issue and a case study. They include discussion questions, a listing of Web resources, and a review of terms at the end of each chapter. The introductory chapter discusses non-profit organizations, their phenomenal growth, the different categories of non-profits, and the scope and significance of this sector. The second chapter focuses on explaining the linkages among non-profits, for-profits, and government organizations. The next couple of chapters provide a detailed discussion of essential non-profit law, non-profit governance, human resource management, resource acquisition and management, marketing, technology, nongovernmental organizations (NGOs), and effectiveness. Discussing four major developments in the non-profit environment that have implications for the future of this sector, the book: Covers all major topics in non-profit management including recent issues that affect such management Provides up-to-date information on emerging issues in non-profit management, including transparency, technology, legal, and other socio-political issues Includes input from an advisory group of leading non-profit executives Details best practices, practical tips and examples, and lists of Internet resources Going beyond the usual coverage of government contracting with non-profits, the book provides a focused discussion on the linkages between public administration and the non-profit sector. In an approach that balances theory and application, the book is a guide to the practical art of forming, managing, and leading non-profit organizations.
Author: Les Binet
Publisher:
ISBN: 9780852941348
Category : Marketing
Languages : en
Pages : 0
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Book Description
Author: Wiemer Snijders
Publisher: Troubador Publishing Ltd
ISBN: 1789012791
Category : Business & Economics
Languages : en
Pages : 398
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Book Description
How can we sell more, to more people, and for more money? The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.
Author: Chris Hackley
Publisher: Springer
ISBN: 1137297115
Category : Business & Economics
Languages : en
Pages : 237
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Book Description
The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.
Author: Gerald S. Hanna
Publisher: Allyn & Bacon
ISBN:
Category : Education
Languages : en
Pages : 472
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Book Description
Written in a straightforward and conversational manner, this book integrates assessment and instruction to provide educators with an understanding of when and why to use different assessment techniques to optimize student learning. Emphasis is on realistic applications, taken from the author's experiences using mainstream assessment principles. The subject matter in each chapter is frequently expanded with examples from a broad range of educational settings, ranging from classroom teaching to school administration, school counseling, special education, and related special services for students with special needs. Features Discussion of individual differences among students helps readers understand the reality of individual differences so as to employ assessment to influence learning for all students. Separate chapters on product assessment with rubrics and performance assessment methods present balanced and contemporary treatment of authentic assessment in Chapters 8 and 9. Simple, easily managed data sets and computation exercises for developing concepts throughout the text eliminate intricate calculations that often get in the way of important principles. An entire chapter (13) on assessment issues in special education helps readers address the thicket of special education issues and mandates in which assessment plays a vital role. Learning aids such as Discussion Questions, Thinking Cap Exercises, and computational problems are embedded throughout the book to provide assistance in identifying key issues, checking comprehension and review. Instructor's Manual/Test Bank developed by the authors is available to adopters. Companion website for students and instructors is available at: www.ablongman.com/hannadettmer. Related Titles: "Program Evaluation: Alternative Approaches and Practical Guidelines, 3/e" Jody L. Fitzpatrick James R. Sanders Blaine R. Worthen Order No. 0-321-07706-7 "Designing and Using Tools for Educational Assessment, 1/e" Madhabi Chatterji Order No. 0-205-29928-8 "Consultation, Collaboration, and Teamwork for Students with Special Needs, 4/e" Peggy Dettmer Norma Dyck Linda P. Thurston Order No. 0-205-34073-3
Author: National Academies of Sciences, Engineering, and Medicine
Publisher: National Academies Press
ISBN: 0309389046
Category : Political Science
Languages : en
Pages : 51
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Book Description
The U.S. Air Force (USAF) helps defend the United States and its interests by organizing, training, and equipping forces for operations in and through three distinct domains-air, space, and cyberspace. The Air Force concisely expresses its vision as "Global Vigilance, Global Reach, and Global Power for America." Operations within each of these domains are dynamic, take place over large distances, occur over different operational timelines, and cannot be routinely seen or recorded, making it difficult for Airmen, national decision makers, and the American People to visualize and comprehend the full scope of Air Force operations. As a result, the Air Force faces increasing difficulty in succinctly and effectively communicating the complexity, dynamic range, and strategic importance of its mission to Airmen and to the American people. To address this concern, the Chief of Staff of the USAF requested that the National Academies of Sciences, Engineering, and Medicine convene a workshop to explore options on how the Air Force can effectively communicate the strategic importance of the Service, its mission, and the role it plays in the defense of the United States. Participants worked to address the issues that a diverse workforce encompassing a myriad of backgrounds, education, and increasingly diverse current mission sets drives the requirement for a new communication strategy. The demographics of today's Air Force creates both a unique opportunity and a distinct challenge to Air Force leadership as it struggles to communicate its vision and strategy effectively across several micro-cultures within the organization and to the general public. This report summarizes the presentations and discussions from the workshop.
Author: Les Binet
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 132
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Book Description
This report analyses 880 IPA case studies in unprecedented detail to extract broad lessons about the critical success factors for profitable returns on marketing investment.
Author: Joan Toglia
Publisher:
ISBN: 9781662903113
Category :
Languages : en
Pages : 414
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Book Description
This text provides practical information, tools and resources for implementation of the Multicontext Approach (MC) in cognitive rehabilitation. The Multicontext approach is uniquely designed to promote and enhance cognitive strategy use, self-awareness and self-monitoring skills across everyday activities in a way that maximizes functional outcomes for people with cognitive impairments due to acquired brain injury and other health conditions. Assembled by a leading worldwide expert in cognitive rehabilitation, this is the first comprehensive volume that integrates Multicontext treatment principles, evidence and guidelines all in one place and provides "how to" information to guide clinical practice and research. Organized into 3 sections, the first part provides foundational knowledge and clinical examples of the impact of cognitive impairments on functional performance and includes tools for observing, analyzing, and interpreting cognitive performance within daily life activities. The second part provides in-depth coverage of the Multicontext approach including theoretical concepts, strategies to address different cognitive performance problems, and detailed guidelines for using a structured metacognitive framework, guided learning techniques, and structuring treatment activities along a transfer continuum to optimize generalization or carryover of learning. The final part of the book provides additional clinical scenarios and case examples to illustrate how the Multicontext approach can be tailored to meet individual needs across a wide range of clinical problems and settings as well as within interprofessional teams. This landmark publication is an essential resource for occupational therapy practitioners, students, clinical neuropsychologists, researchers, and other healthcare professionals who work within the field of cognitive rehabilitation in inpatient, outpatient or community-based settings. In a large-size format for easy photocopying, this invaluable book features an extensive appendix with a full of a range of learning exercises and reflective activities, summaries, observational tools, training guides, clinical examples, treatment forms and worksheets that can be reproduced for clinical practice to enable readers to carry out these methods with their clients. Purchasers obtain access to a Web page where they can download and print reproducible materials from appendices.
Author: National Academies of Sciences, Engineering, and Medicine
Publisher: National Academies Press
ISBN: 0309451051
Category : Science
Languages : en
Pages : 153
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Book Description
Science and technology are embedded in virtually every aspect of modern life. As a result, people face an increasing need to integrate information from science with their personal values and other considerations as they make important life decisions about medical care, the safety of foods, what to do about climate change, and many other issues. Communicating science effectively, however, is a complex task and an acquired skill. Moreover, the approaches to communicating science that will be most effective for specific audiences and circumstances are not obvious. Fortunately, there is an expanding science base from diverse disciplines that can support science communicators in making these determinations. Communicating Science Effectively offers a research agenda for science communicators and researchers seeking to apply this research and fill gaps in knowledge about how to communicate effectively about science, focusing in particular on issues that are contentious in the public sphere. To inform this research agenda, this publication identifies important influences â€" psychological, economic, political, social, cultural, and media-related â€" on how science related to such issues is understood, perceived, and used.
