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Author: Bob Moore
Publisher: John Wiley & Sons
ISBN: 1394226845
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
A blueprint to new levels of company growth leveraging your firm’s Partner Ecosystem In Ecosystem-Led Growth: A Blueprint For Sales and Marketing Success Using the Power of Partnerships, veteran entrepreneur and tech leader Bob Moore delivers an intuitive and insightful guide to using your company’s Partner Ecosystem to unlock countless leads, break sales records, scale your organization, and build a once-in-a-generation business. In the book, you’ll discover why partnerships are no longer the domain of “partner people” schmoozing at conferences. Instead, they can be used to unlock vast amounts of data, new relationships, and scalable growth plays. You’ll learn about: Transformational technologies that bring partner data to your fingertips Savvy companies and executives who convert that data into untapped growth opportunities Real-world examples of go-to-market leaders at dozens of leading tech companies implementing a powerful new perspective on growth An indispensable roadmap to an exciting new strategy for scaling your firm, Ecosystem-Led Growth will earn a place on the bookshelves of managers, executives, founders, entrepreneurs, salespeople, marketers, and anyone else interested in taking their company to new heights.
Author: Bob Moore
Publisher: John Wiley & Sons
ISBN: 1394226845
Category : Business & Economics
Languages : en
Pages : 246
Get Book Here
Book Description
A blueprint to new levels of company growth leveraging your firm’s Partner Ecosystem In Ecosystem-Led Growth: A Blueprint For Sales and Marketing Success Using the Power of Partnerships, veteran entrepreneur and tech leader Bob Moore delivers an intuitive and insightful guide to using your company’s Partner Ecosystem to unlock countless leads, break sales records, scale your organization, and build a once-in-a-generation business. In the book, you’ll discover why partnerships are no longer the domain of “partner people” schmoozing at conferences. Instead, they can be used to unlock vast amounts of data, new relationships, and scalable growth plays. You’ll learn about: Transformational technologies that bring partner data to your fingertips Savvy companies and executives who convert that data into untapped growth opportunities Real-world examples of go-to-market leaders at dozens of leading tech companies implementing a powerful new perspective on growth An indispensable roadmap to an exciting new strategy for scaling your firm, Ecosystem-Led Growth will earn a place on the bookshelves of managers, executives, founders, entrepreneurs, salespeople, marketers, and anyone else interested in taking their company to new heights.
Author: Bob Moore
Publisher: John Wiley & Sons
ISBN: 1394226837
Category : Business & Economics
Languages : en
Pages : 246
Get Book Here
Book Description
A blueprint to new levels of company growth leveraging your firm’s Partner Ecosystem In Ecosystem-Led Growth: A Blueprint For Sales and Marketing Success Using the Power of Partnerships, veteran entrepreneur and tech leader Bob Moore delivers an intuitive and insightful guide to using your company’s Partner Ecosystem to unlock countless leads, break sales records, scale your organization, and build a once-in-a-generation business. In the book, you’ll discover why partnerships are no longer the domain of “partner people” schmoozing at conferences. Instead, they can be used to unlock vast amounts of data, new relationships, and scalable growth plays. You’ll learn about: Transformational technologies that bring partner data to your fingertips Savvy companies and executives who convert that data into untapped growth opportunities Real-world examples of go-to-market leaders at dozens of leading tech companies implementing a powerful new perspective on growth An indispensable roadmap to an exciting new strategy for scaling your firm, Ecosystem-Led Growth will earn a place on the bookshelves of managers, executives, founders, entrepreneurs, salespeople, marketers, and anyone else interested in taking their company to new heights.
Author: Gabriele Santoro
Publisher: Emerald Group Publishing
ISBN: 1836084447
Category : Business & Economics
Languages : en
Pages : 85
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Book Description
Combining the latest in growth hacking with enduring principles of business strategy, ensuring that businesses can achieve sustainable growth, Gabriele Santoro and Augusto Bargoni provide a timely resource designed to equip businesses with the knowledge and tools to adapt, thrive, and sustain growth amidst challenges.
Author: Tugba Gurcanlar
Publisher: World Bank Publications
ISBN: 1464816891
Category : Business & Economics
Languages : en
Pages : 123
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Book Description
Anew, innovation-led growth model would enable Argentina to increase economic stability and achieve stronger shared prosperity. Argentina can escape boom-and-bust cycles and accelerate its recovery from the COVID-19 pandemic with an innovation-driven economy that, in addition to factor accumulation, fuels higher productivity growth across all its sectors. Such a growth model should build on Argentina’s strengths in human capital, research, and firm-level capabilities, which would help diversify the economy and make it more inclusive and less susceptible to external shocks, providing the country with a stronger buffer at times of uncertainty. Despite the volatility of the past few decades, Argentina has been able to develop important pockets of success in high-end research and in frontier productive sectors such as biotechnology and knowledge economy. All of these should be better exploited and strengthened through public-private partnerships, targeted investments, and an enabling business environment to increase innovation’s contribution to economic growth. A resilient economic recovery will, in part, require a long-term vision and a policy framework that builds a sustainable national innovation system. To contribute to the strengthening of such a national innovation system, this report reviews holistically the innovation performance in Argentina, identifies some of the main gaps and strengths, and discusses appropriate policy responses. The report also examines regional differences in innovation performance and reviews the policy effectiveness of recent initiatives that have focused on industry and science linkages and knowledge-based entrepreneurship. The lessons from these impact evaluations and fi ndings of the comparative evaluation of Argentina’s innovation landscape are intended to provide guidance in the design and strengthening of existing and future innovation policies in Argentina.
Author: Eve Chen
Publisher: Packt Publishing Ltd
ISBN: 1837634610
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
Achieve sustainable product growth with expert insights on data-driven decision-making and growth strategies to accelerate company's growth Key Features Understand and implement key growth product management models to improve revenue, user adoption, and retention Learn effective frameworks, strategies, and tactics for growth product management in various contexts Develop practical strategies and insights to achieve customer lifetime goals Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionIn the dynamic landscape of modern product management, professionals face a myriad of challenges, spanning customer acquisition, monetization, user retention, competition, and technical expertise. To overcome these hurdles, this book crystalizes growth strategies that revolve around harnessing the power of data, experimentation, and user insights to drive growth for a product. This handbook serves as your guide to exploring the essential growth product management models and their applications in various contexts, unveiling their role in enhancing revenue performance and customer retention. Along the way, actionable steps will steer you in implementing these models while helping you better understand your users, experiment with new features and marketing strategies, and measure the impact of your efforts, ultimately guiding you to achieve your customer retention and lifetime customer goals. By the end of this book, you’ll have gained advanced insights into growth product management, models, and growth strategies, and when and how to use them to achieve customer-for-life goals and optimized revenue performance.What you will learn Understand key growth product management models such as lean startup, pirate metrics, and AARRR frameworks Optimize journeys, improve UX, and personalize interactions with retention and loyalty strategies Explore model applications in SaaS, e-commerce, and mobile app development Implement practical actions to prioritize, experiment, and measure Get to grips with techniques of service, feedback, and rewards for customer retention Set and achieve customer lifetime value goals for success Discover effective strategies for achieving your customer-for-life goals Who this book is for Whether you're a seasoned product manager, a newcomer to the field, or an aspiring growth product manager, this guide offers valuable insights and actionable strategies to drive growth and achieve success. Additionally, growth marketers and startup founders with basic product marketing knowledge will benefit from this book, expanding their understanding of growth-centric product management practices to elevate their careers and propel their companies to acquire more customers and reach customer-for-life goals.
Author: Justin Gray
Publisher: John Wiley & Sons
ISBN: 1394292104
Category : Business & Economics
Languages : en
Pages : 230
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Book Description
Unlock the timeless secrets to building strong business partnerships based on the foundation of trust In The Go-to-Market Cheat Code: The Secret to Unlocking B2B Growth, award-winning entrepreneur Justin Gray and seasoned executive Josh Wagner deliver a research-rich and example-based exploration of why trust and relationships are the true foundation of every thriving business, and how you can build, maintain, and leverage trust in your own business dealings to gain an edge over competitors. This book avoids flash-in-the-pan trends and focuses instead on timeless proven principles that can help you scale your organization to the next level. Backed by a wealth of research and case studies, this book provides all of the practical tools readers need to bridge the gap between theory and practice. Readers will learn about topics including: The “digital mask” and how it has influenced the starting point of trust in any business relationship The perfect enterprise sales cycle and customer journey to get results without rushing through crucial trust-building stages Culture, customers, and context, and how the joining of these three elements creates a perfect business relationship The Go-to-Market Cheat Code: The Secret to Unlocking B2B Growth is a timely, essential read for all executives and founders seeking to understand the importance of trust in business relationships and unlock the secret to stronger, more lucrative business partnerships.
Author: Justin Michael
Publisher: John Wiley & Sons
ISBN: 1394159250
Category : Business & Economics
Languages : en
Pages : 294
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Book Description
Make your next webinar something to write home about In Reinventing Virtual Events: How to Turn Ghost Webinars Into Hybrid Go-To-Market Simulations That Drive Explosive Attendance, a team of accomplished sales and coaching leaders delivers an insightful and engaging take on how to go from just holding your webinar audiences captive to truly captivating them. In the book, you’ll learn a novel way to produce online experiences the authors call “Customer-Centric Events,” hybrid, go-to-market simulations that generate high levels of attendance and participation. The authors upend conventional wisdom to show you how to create unconventional webinars that dazzle prospective customers and flood your pipeline. You’ll discover how to: Transform your product-centric pitch-offs into innovative customer-centric events that activate and engage your ideal audience Use the authors’ signature G.A.M.E.S. framework to drive high-quality leads Build buzz, engagement, and interactivity directly into your virtual event and attract the top speakers in your industry A can’t-miss playbook that turns everything you know about virtual events on its head—and shakes it up for good measure—Reinventing Virtual Events is an essential read for founders, sales professionals, business owners, marketing professionals, and anyone else with a stake in developing successful and engaging online and hybrid events.
Author: George Giannopoulos
Publisher: Elsevier
ISBN: 0128138041
Category : Social Science
Languages : en
Pages : 386
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Book Description
The Accelerating Transport Innovation Revolution: A Global, Case Study-based Assessment of Current Experience, Cross-sectorial Effects and Socioeconomic Transformations, offers a comprehensive view of current state-of-the-art and practices around the world to create innovation on a revolutionary scale and connect research to commercial exploitation of its results. It offers a fascinating new model of the innovation process based on theories of biological ecosystems, general systems theory and basins of attraction (represented through space-time graphs well known in mathematics). Furthermore, it considers - through a number of dedicated chapters - key issues and elements of innovation ecosystems, such as: Causal Factors and system constraints affecting the development and sustainability of innovation ecosystems (Chapter 4); Review of innovation organization and governance in key countries and regions (Chapter 5); the role of technological "Spillovers" (Chapter 6); Collection and use of data for innovation monitoring and benchmarking (Chapter 7); Intellectual Property protection between competing ecosystems (Chapter 8); Economics of innovation (Chapter 9); Public and private sector involvement in Transport innovation creation (Chapter 10); the role of the individual entrepreneur - innovator in energizing change (Chapter 11). Finally, in Chapter 12, there is a thorough summary of key findings. This book uses a paradigmatic approach to augment the innovation ecosystem model of innovation that integrates beliefs and learning into the innovation ecosystems model. It therefore includes ten case studies from the U.S., Europe and Asia, detailing how innovation is created across continents and different ecosystems and what are the critical lessons to be learned. It does this, effectively, at five different levels of analysis i.e. the individual innovator / entrepreneur level, the organization level (government agency or company), the regional ecosystem level, the nation-state level and the global - systemic or international level. Each level of analysis, reveals unique features of the innovation landscape and the ten case studies allow the reader to assess when and where specific "enablers" are facilitating innovation especially on a revolutionary scale. The need for the book came from the realization that despite the billions of dollars spent on various research programs over the past 20 years (especially in the public sector), there have been few clear and tangible efforts directed at exploring how innovation production increasingly occurs and the critical factors necessary to sustain large-scale, revolutionary change as the future unfolds. Thus, a primary theme of the book is that understanding how research results translate into market innovation and implementation, especially understanding the nature of revolutionary innovation, is as important as the creation of innovations themselves. While the focus of the book is on Transportation, the concepts and recommendations presented apply to other fields too.
Author: Brad Feld
Publisher: John Wiley & Sons
ISBN: 1119613620
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
The Way Forward for Entrepreneurship Around the World We are in the midst of a startup revolution. The growth and proliferation of innovation-driven startup activity is profound, unprecedented, and global in scope. Today, it is understood that communities of support and knowledge-sharing go along with other resources. The importance of collaboration and a long-term commitment has gained wider acceptance. These principles are adopted in many startup communities throughout the world. And yet, much more work is needed. Startup activity is highly concentrated in large cities. Governments and other actors such as large corporations and universities are not collaborating with each other nor with entrepreneurs as well as they could. Too often, these actors try to control activity or impose their view from the top-down, rather than supporting an environment that is led from the bottom-up. We continue to see a disconnect between an entrepreneurial mindset and that of many actors who wish to engage with and support entrepreneurship. There are structural reasons for this, but we can overcome many of these obstacles with appropriate focus and sustained practice. No one tells this story better than Brad Feld and Ian Hathaway. The Startup Community Way: Evolving an Entrepreneurial Ecosystem explores what makes startup communities thrive and how to improve collaboration in these rapidly evolving, complex environments. The Startup Community Way is an explanatory guide for startup communities. Rooted in the theory of complex systems, this book establishes the systemic properties of entrepreneurial ecosystems and explains why their complex nature leads people to make predictable mistakes. As complex systems, value creation occurs in startup communities primarily through the interaction of the "parts" - the people, organizations, resources, and conditions involved - not the parts themselves. This continual process of bottom-up interactions unfolds naturally, producing value in novel and unexpected ways. Through these complex, emergent processes, the whole becomes greater and substantially different than what the parts alone could produce. Because of this, participants must take a fundamentally different approach than is common in much of our civic and professional lives. Participants must take a whole-system view, rather than simply trying to optimize their individual part. They must prioritize experimentation and learning over planning and execution. Complex systems are uncertain and unpredictable. They cannot be controlled, only guided and influenced. Each startup community is unique. Replication is enticing but impossible. The race to become "The Next Silicon Valley" is futile - even Silicon Valley couldn't recreate itself. This book: Offers practical advice for entrepreneurs, community builders, government officials, and other stakeholders who want to harness the power of entrepreneurship in their city Describes the core components of startup communities and entrepreneurial ecosystems, as well as an explanation of the differences between these two related, but distinct concepts Advances a new framework for effective startup community building based on the theory of complex systems and insights from systems thinking Includes contributions from leading entrepreneurial voices Is a must-have resource for entrepreneurs, venture capitalists, executives, business and community leaders, economic development authorities, policymakers, university officials, and anyone wishing to understand how startup communities work anywhere in the world
Author: Bryan C. Boots
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110795477
Category : Business & Economics
Languages : en
Pages : 610
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Book Description
The De Gruyter Handbook of Social Entrepreneurship serves as a one-stop shop for nascent and established scholars and practitioners alike who seek to quickly gain a broad familiarity with the current state of research in social entrepreneurship. Part 1 reviews and discusses the historical scholarly foundations of the field, followed by a more in-depth treatment of newer research, while Part 2 examines the broader ecosystem in which social entrepreneurship takes place. In Part 3, the handbook explores infrastructural considerations such as organizational culture, values, processes, business models and mindsets that affect social entrepreneurship. Finally, in Part 4 the handbook analyzes social entrepreneurship from the individual social entrepreneur’s perspective. Faculty, research-oriented graduate students, think tanks, and government agencies who seek an overview of recent research in the field of social entrepreneurship will benefit from this essential addition to the literature. In addition, practicing social entrepreneurs, intrapreneurs in corporate settings, and non-governmental organizations interested in social entrepreneurship can use this handbook as a resource to inform their approaches to the development of social ventures, how they support social entrepreneurs, and the ways in which they can foster conditions to support a thriving social entrepreneurial ecosystem.
