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Author: Jorge Isauro Rionda Ramírez
Publisher:
ISBN:
Category :
Languages : es
Pages : 60
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Book Description
Author: Jorge Isauro Rionda Ramírez
Publisher:
ISBN:
Category :
Languages : es
Pages : 60
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Book Description
Author: Eduardo Bueno Campos
Publisher: Piramide Ediciones Sa
ISBN: 9788436819113
Category : Business & Economics
Languages : es
Pages : 718
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Book Description
En esta moderna y completa obra se ofrece un estudio introductorio, sistemático y actual de la naturaleza, estructura y funcionamiento de la empresa, desde un enfoque de organización. A partir de su concepción como «sistema de aspectos», se integran cinco sistemas organizativos o pentagrama de la empresa: técnico, de dirección, humano, cultural y político o de poder. El desarrollo de los veinte capítulos que la componen se lleva a cabo con el esquema siguiente: contenido temático, resumen del capítulo, preguntas de revisión y de discusión, casos y problemas, conceptos clave y lecturas recomendadas. De esta forma se ofrece una serie de conceptos, ideas y experiencias que facilitarán el estudio de la Economía de la Empresa, y seguir la ampliación futura de sus contenidos, en otras obras específicas de algunas de las partes que configuran este libro. En consecuencia, se ha procurado demostrar las distintas dimensiones que pueden hacer comprender la complejidad de la empresa actual en la economía de mercado de nuestro tiempo, tanto del lado de su estructura como del relativo a su comportamiento o funciones.
Author: Jaime Gil-Lafuente
Publisher: Springer
ISBN: 3030006778
Category : Technology & Engineering
Languages : en
Pages : 366
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Book Description
This book presents original research articles addressing various aspects of economics, management and optimization. The topics discussed include economics, finance, marketing, resource allocation strategies, fuzzy logic, and network-based techniques for the analysis of economics, management and mathematical optimization. Combining the input of contributing professors and researchers from various Spanish, Italian and Latin American universities, the book will be of interest to students, researchers and practitioners, as well as members of the general public interested in the world of Economics and Management.
Author: Francisco Tarragó Sabaté
Publisher:
ISBN:
Category :
Languages : es
Pages : 264
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Book Description
Author: Gary Armstrong
Publisher: Pearson Educación
ISBN: 9789702604006
Category : Business & Economics
Languages : en
Pages : 686
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Book Description
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author: Gonzalo Brujó
Publisher: Editorial Almuzara
ISBN: 8483563800
Category : Business & Economics
Languages : en
Pages : 478
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Book Description
Gonzalo Brujó y 23 visionarios del marketing descubren el presente y el futuro del intangible más importante.
Author: Ricky W. Griffin
Publisher: Pearson Educación
ISBN: 9789702605973
Category : Business & Economics
Languages : en
Pages : 722
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Book Description
For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e
Author: Frances Luttikhuizen
Publisher: Edicions Universitat Barcelona
ISBN: 9788447523733
Category :
Languages : en
Pages : 360
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Book Description
Author: Jay H. Heizer
Publisher: Pearson Educación
ISBN: 9789702605256
Category : Business & Economics
Languages : en
Pages : 710
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Book Description
In this textbook, Heizer (business administration, Texas Lutheran U.) and Render (operations management, Rollins College) provide a broad introduction to the field of operations management. A sampling of topics includes operations strategy for competitive advantage, forecasting, design of goods and services, human resources, e- commerce, project management, inventory management, and maintenance. The CD-ROM contains video case studies, lecture notes, Excel OM and Extend software, and additional practice problems. Annotation copyrighted by Book News Inc., Portland, OR
Author: Comparative Education Society in Europe. General meeting
Publisher:
ISBN:
Category : Comparative education
Languages : en
Pages : 186
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Book Description
