Author:
Publisher:
ISBN: 9781949373943
Category :
Languages : en
Pages : 325
Get Book
Book Description
Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today's firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses.
Author: Leonard Greenhalgh
Publisher: Simon and Schuster
ISBN: 0743213726
Category : Business & Economics
Languages : en
Pages : 562
Get Book
Book Description
Contrary to the gospel of a century of management thinkers, the primary job of the manager is no longer to plan, organize, direct, or control, asserts management expert Leonard Greenhalgh. Instead, he argues, today's successful managers are primarily negotiators who are judged on their ability to foster, coach, protect, and support collaborative relationships -- and manage conflict -- with peers, workers, bosses, suppliers, customers, regulators, competitors, and stakeholders. In one of the most comprehensive analyses of business relationships ever written, Greenhalgh shows how relationships -- not technology or "know-how" -- are the foundation of the new extended enterprise. In immensely readable prose, he describes how companies have moved beyond adversarial relationships of command-and-control hierarchies to a new communal world in which internal networks of autonomous professionals and external networks of collaborating organizations compete against rival networks. In order to manage, managers must acquire a whole new set of negotiating skills, he argues. Traditional negotiating techniques promoted winning and self-interest, leaving a wake of bitterness and acrimony. Here Greenhalgh introduces for the first time a brilliant concept he calls "Commonwealth," which promotes ongoing relationships and the common interest. Using scores of detailed case studies and examples, he offers a set of cutting-edge tools managers can apply immediately to repair and improve relationships between people at all levels of responsibility, between groups, between organizations themselves, and between personalities involving gender differences. Timely, stimulating, and powerful, Managing Strategic Relationships is essential reading for every manager who hopes to succeed in the organization of today.
Author: Frank T. Rothaermel
Publisher: McGraw-Hill Education
ISBN: 9780077645069
Category : Business & Economics
Languages : en
Pages : 0
Get Book
Book Description
Strategic Management: Concepts 2e by Frank T. Rothaermel combines quality and user-friendliness with rigor and relevance by synthesizing theory, empirical research, and practical applications in this new edition, which is designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. With a single, strong voice that weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision
Author: V. Kasturi Rangan
Publisher: Harvard Business Press
ISBN: 9781591397663
Category : Business & Economics
Languages : en
Pages : 314
Get Book
Book Description
"A fresh approach to designing and managing channels for the long term, this book helps firms expand value for their customers and partners while buttressing their own bottom line."--Jacket.
Author: Marc Helmold
Publisher: Springer
ISBN: 9783030776633
Category : Business & Economics
Languages : en
Pages : 0
Get Book
Book Description
This book equips managers and professionals with effective management tools and strategies, as well as important concepts to help them combat current challenges and problems. It provides a holistic and practical approach to lean and quality management throughout the business value chain. The author describes comprehensively how management strategies and problem-solving tools enable companies to concentrate on value-adding activities and processes to achieve the competitive advantage. This allows managers to choose the proper tool and strategy for each situation and use it effectively. A wealth of best practices, industry examples and case studies are also included.
Author: B Hiriyappa
Publisher: B Hiriyappa
ISBN:
Category : Business & Economics
Languages : en
Pages : 91
Get Book
Book Description
Corporate Strategy provides a valuable source of information to a person, who can know how to manage and run a company with profitability, value creation, growth, development and expansion of business. When you read ‘Corporate Strategy’ you know how to define mission and vision, how to formulate and implement strategy in a business, how to frame long and short term objectives for accomplishing superior goals of a company, how to face competitor products and services in the business and find how to apply generic strategy in a business and get a clear idea when will go to diversification of business and its strategies and to know the grand strategy structure for the business.
Author: Derek F. Abell
Publisher: Simon and Schuster
ISBN: 1451602243
Category : Business & Economics
Languages : en
Pages : 312
Get Book
Book Description
Rarely, if ever, do companies clearly distinguish between or balance the management of today's business and planning for the future. Derek Abell, internationally renowned for his pioneering work on strategic market planning, once again breaks sharply with conventional wisdom to demonstrate how a company can develop analytic marketing modes for not one but two distinct planning horizons. Managing with dual strategies, Abell argues, calls for new approaches not only to planning, but to organizational structure and management control. He makes specific recommendations on how current operating practices need to be adapted, and shows how leading firms are recognizing the dual nature of management as a new way of organizational life. Planning for the present, Abell shows, requires a vision of how the firm must operate now given its unique competencies and resources. By involving each level within the management team from the CEO to financial planners, to line managers, Abell details how firms can pinpoint market opportunities through careful segmentation and identification of key success factors to "connect" with customers. At the same time, he distinguishes the importance of horizontal relationships for defining and focusing on internal strategies, and vertical relationships for being attuned to changing market realities. Success today, he warns, does not ensure success tomorrow. Abell describes how world-class leaders such as Nestlé, Caterpillar, and Heineken monitor both internal and external forces for market change, successfully mastering the present, and preempting the future. Preparing for the future requires understanding the full range of activities industry-wide, and anticipating changes in technology, buyer/seller behavior, and product life cycles. Abell explains how companies can develop and implement these co-existing visions and address the real forms of change that vitally affect their future -- today and tomorrow.
Author: Cornelis A. de Kluyver
Publisher: Business Expert Press
ISBN: 1631570749
Category : Business & Economics
Languages : en
Pages : 362
Get Book
Book Description
Organizational success crucially depends on having a superior strategy and effectively implementing it. Companies that outperform their rivals typically have a better grasp of what customers value, who their competitors are, and how they can create an enduring competitive advantage. Successful strategies re ect a solid grasp of relevant forces in the external and competitive environment, a clear strategic intent, and a deep understanding of a company’s core competencies and assets. Generic strategies rarely propel a rm to a leadership position. Knowing where to go and nding carefully considered, creative ways of getting there are the hallmarks of successful strategy.
Author: Jeffrey H. Dyer
Publisher: John Wiley & Sons
ISBN: 1119411602
Category : Business & Economics
Languages : en
Pages : 512
Get Book
Book Description
Strategic Management delivers an insightful and concise introduction to strategic management concepts utilizing a strong mix of real-world contemporary examples. Written in a conversational style, this product sparks ideas, fuels creative thinking and discussion, while engaging students with the concepts they are studying.
Author: David Watson
Publisher: McGraw-Hill Education (UK)
ISBN: 0335233147
Category : Education
Languages : en
Pages : 178
Get Book
Book Description
Higher education institutions are under increasing pressure to produce corporate and strategic plans, both for external audiences (such as funding bodies and other 'partners') and for the internal purposes of setting and achieving goals. They are significantly dependent upon public investment and the expectations of public bodies as well as upon a fast-changing market for their products and services. David Watson sets out what strategic management can and should consist of in a modern, essentially democratic, university or college, and how to make it work. He examines for instance: * how universities and colleges should go about satisfying legitimate external and internal requirements for their corporate plans. * how they should maximize their strategic assets and opportunities and minimize their weaknesses and threats. * the role of governance and management in setting and achieving a strategic plan. This book demonstrates how the academy has to adapt to meet the needs of its rapidly changing host society as well as of a more diverse and plural internal community, whilst maintaining a range of historical commitments. The result is an account of strategic management that is simultaneously careful of traditional values, restorative of those that have fallen into abeyance, and genuinely innovative.
