easyLand: How easyJet Conquered Europe PDF Download
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Author: Tony Anderson
Publisher: Grosvenor House Publishing
ISBN: 1781484244
Category : Business & Economics
Languages : en
Pages : 134
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Book Description
Today -twenty years after the son of a shipping tycoon took on British Airways with two rented planes -Stelios's airline is a multi-billion pound company and a household name. This is the inside story of the spectacular rise of easyJet. Did the airline really buy its uniforms from a Benetton store? What was secretly stashed in the toilets at easyLand? Why was Aberdeen airport littered with half-bottles of cheap whisky? The answers to these questions and more are contained in this blow-by-blow account of how an orange start-up began its journey to becoming one of the world's most successful airlines.
Author: Tony Anderson
Publisher: Grosvenor House Publishing
ISBN: 1781484244
Category : Business & Economics
Languages : en
Pages : 134
Get Book Here
Book Description
Today -twenty years after the son of a shipping tycoon took on British Airways with two rented planes -Stelios's airline is a multi-billion pound company and a household name. This is the inside story of the spectacular rise of easyJet. Did the airline really buy its uniforms from a Benetton store? What was secretly stashed in the toilets at easyLand? Why was Aberdeen airport littered with half-bottles of cheap whisky? The answers to these questions and more are contained in this blow-by-blow account of how an orange start-up began its journey to becoming one of the world's most successful airlines.
Author: Florian Mayer
Publisher: GRIN Verlag
ISBN: 3638192083
Category : Business & Economics
Languages : en
Pages : 38
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Book Description
Seminar paper from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: 79, University of Leeds (Trinity & All Saints College), course: Advanced Marketing, language: English, abstract: This paper presents a thorough marketing plan for the no-frills, low-cost airline EasyJet by following a professional and widely-used and accepted marketing planning structure. To familiarise the reader with the airline industry as well as EasyJet, the company under study here, the text starts with an introduction to EasyJet’s corporate history and its current position within the airline industry. Then, an external and internal analysis of EasyJet’s business follows which culminates in a SWOT analysis. The paper concludes with a marketing plan recommendation to further EasyJet’s growth in international air transport.
Author: Lois Jones
Publisher: White Lion Publishing
ISBN: 9781845132477
Category : Airlines
Languages : en
Pages : 0
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Book Description
EasyJet has always been a colorful enterprise, thanks to both its charismatic and self-promoting Greek founder, Stelios Haji-Ioannou, and its bright orange planes and publicity material. Beginning as a modest operation flying a couple of elderly, leased 737s between Luton and Glasgow, it is now one of the biggest airlines in Europe and has led the way in web-based ticket sales. This is a full account of easyJet's business success, the flamboyant stunts it has used to gain an advantage on its competitors, and the wider social changes its cheap flights have brought about.
Author: Lois Jones
Publisher: White Lion Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
EasyJet has always been a colorful enterprise, thanks to both its charismatic and self-promoting Greek founder, Stelios Haji-Oannou, and its bright orange planes and publicity material. Beginning as a modest low-cost operation with a couple of elderly leased 737s between Luton and Glasgow, it is now one of the biggest airlines in Europe. It has brought not only Spain, Portugal, and the Highlands of Scotland within reach of every traveller's pocket, but has also recently opened up the new member countries of the EU to tourism and cheap business travel with regular flights to Slovenia, Estonia, and Hungary. This is the story of easyJet's business success, the flamboyant stunts it has used to steal a march on its competitors, and the wider social changes its cheap flights have brought about.
Author: Markus Bäder
Publisher: GRIN Verlag
ISBN: 3656892229
Category : Business & Economics
Languages : en
Pages : 41
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Book Description
Seminar paper from the year 2015 in the subject Business economics - Accounting and Taxes, grade: 1,0, University of Newcastle, language: English, abstract: Luton-based EasyJet is UK’s largest low-cost airline, employing 8,945 people and carrying 61m passengers annually. EasyJet follows Porter’s low-cost strategy, effectively distinguishing itself from other LCCs by competing against established flag-carriers at primary European airports. The company streamlines its operations to cost-reduction, facilitated by a strong capital structure. Europe’s airline industry has experienced a structural change since the recession in 2009, with major legacy-carrier continuously reducing their short-haul-capacity. Simultaneously, a KPMG study revealed that the cost gap between traditional and budget airlines has recently shrunk by 30%. EasyJet’s business model distinctly differs from LCC-pioneer Ryanair as the Irish have strategically built a route network focused on serving secondary airports and thereby managed to keep the cost per seat 50% below EasyJet. However the Britons cost-control strategy resulted in a 48% favourable cost base compared to competing legacycarrier such as IAG.
Author: Vincent Sabourin
Publisher: CRC Press
ISBN: 1000216101
Category : Business & Economics
Languages : en
Pages : 201
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Book Description
This vital volume clearly explains cutting-edge theories and views on strategic management in applied management fundamentals in the hospitality and tourism industry. The author discusses the latest in strategic thinking and provides information on implementing models within specific contexts, such as culture and profit and nonprofit organizations. He also looks at the political, economic, social, and technological changes that significantly affect tourism and hospitality. The volume is distinguished by its thoughtful analysis and review of related hospitality case studies and the management approaches employed and sheds light on ever-the emerging management and operation issues in the tourism and hospitality sector. The book employs an abundance of case studies that illustrate the concepts and models discussed, with examples from such heavyweights in the industry as Disney and Euro Disney, Aer Lingus, British Airways, Four Seasons, Holiday Inn, Marriot, Sofitel, Starwood Hotels, and more. Key features of the book include: Cutting-edge approach: Applies advanced and recent strategic management views to the tourism and hospitality field. Critical treatment: Provides critical discussions about whether and how strategic models/theories can be applied in the hospitality and tourism field. Sensitive to specific contexts: As the tourism and hospitality industry has become one of the largest industries worldwide, discusses how strategic management concepts can be applied in different cultures and profit and nonprofit tourism organizations. Extensive case studies: Provides supporting case studies related to the strategy content, context, and process from international industries such as Aer Lingus, Accor, Marriott and Ryanair. Organization of the book: Each of the chapters within the case study sections employs a thorough pedagogic structure consisting of a concise introduction, examples and case analysis, discussion points, exercises, and further reading. This book is designed to provoke thought and debate about strategic management and myriad other issues. It will be valuable for students, academics, universities offering hospitality and tourism, and hospitality and tourism professionals.
Author: Helen Dewdney
Publisher: M-Y Books Limited
ISBN: 190990886X
Category : Reference
Languages : en
Pages : 211
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Book Description
Here is the result of over 30 years of experience from the campaigner Helen Dewdney, who sports the online persona "The Complaining Cow". Including tips, real-life examples, anecdotes and handy template letters, you are provided with the knowledge and confidence to assert your legal rights, overcome any consumer complaint hurdles and always gain redress. Discover what kind of complainer you are, how you can gain better results and how to deal with the common fob offs companies use. Get comprehensive advice on the most up to date consumer laws you could ever need, how to complain effectively, how and where to take things further when you don't get a satisfactory response and lots of useful contacts. Faulty goods, poor service, bad advice, over charging and mis-selling; it's all covered here. Learn how to take on supermarkets, airlines, energy and insurance companies, banks, and restaurants amongst others and get results. Read how and why she took Tesco to the small claims court and won. Never be out of pocket again! Helen Dewdney is The Complaining Cow. She champions consumer rights through a blog. She has gained recognition for her knowhow in complaining effectively, and appears on Radio 5 as an Expert, various BBC local radio and community stations, BBC Breakfast, ITV News, Rip Off Britain and in national and local press. Helen's background is in children's services and she has no legal training whatsoever, but provides advice through her blog, YouTube channel and social media demonstrating that one does not need to be a legal expert to assert your legal rights. Due to the popularity of the blog and the increased call on her time to help people having difficulty with companies, she has written this book.
Author: JOBBER, DAVID
Publisher: McGraw Hill
ISBN: 0077139682
Category : Business & Economics
Languages : en
Pages : 980
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Book Description
EBOOK: Principles and Practice of Marketing
Author: Mario Kossmann
Publisher: Ashgate Publishing, Ltd.
ISBN: 9780754647256
Category : Transportation
Languages : en
Pages : 220
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Book Description
Delivering Excellent Service Quality in Aviation is essential for those service providers that are not yet systematically managing their service quality, offering them a step-by-step and easy to understand framework they can follow. In addition, those service providers that are already proactively managing their service quality can easily adapt the framework to complement their current way of controlling it.
Author: Paul Collier
Publisher: Elsevier
ISBN: 0750667168
Category : Business & Economics
Languages : en
Pages : 580
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Book Description
The 2006 edition of CIMA's Official Study Systems have been updated to reflect changes in the syllabus. Risk and Control Strategy has been written by the examiners to fully reflect what could be tested in the exam. Updated to incorporate legislative and syllabus changes, the 2006 Study Systems provide complete study material for the May and November 2006 exams. The new edition maintains the popular loose-leaf format and contains: practice questions throughout; complete revision section; topic summaries; recommended reading articles from a range of journals; pilot paper
