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Author: Al Iannuzzi
Publisher: CRC Press
ISBN: 104010102X
Category : Technology & Engineering
Languages : en
Pages : 285
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Book Description
Sustainability and its competitive advantage are the goals of every company and any brand that wants to stay successful in the marketplace. Customers also gravitate to brands that manage sustainability issues well. Greener Products: The Making and Marketing of Sustainable Brands written by a renowned sustainability expert, continues to address the latest developments in the extremely fast-moving field of sustainability. The third edition is thoroughly updated, introduces new case studies, and includes a new chapter on green marketing. With over 40 case studies, it explores the best practices of leading global companies and helps readers learn what it is that makes them successful. New in the Third Edition: Presents, in a practical way, the best practices of sustainable brands in a global economy. Addresses the most current sustainability topics like circular economy, plastics in the environment, biodiversity, climate change, green chemistry, etc. Includes current marketing information on consumer trends to purchase greener products. Incorporates the latest pressures on companies to address sustainability, retailer programs, business-to-business expectations, ESG raters, rankers, and stock funds. Covers best practices of companies from various industries on how to make and market greener products. Provides current tools for making products more sustainable and methods on how to market sustainable improvements. Includes lecture slides available upon request for use in the classroom. This book serves senior undergraduate and graduate students in programs focused on sustainability, as well as academics and corporate sustainability leaders. The previous versions have been used to teach courses on sustainability, product improvement, introduction to sustainability, green marketing and sustainability, and sustainability policy. Any university that teaches a course on sustainability and any company or individual interested in making and marketing more sustainable products would benefit from the new edition of this book.
Author: Al Iannuzzi
Publisher: CRC Press
ISBN: 104010102X
Category : Technology & Engineering
Languages : en
Pages : 285
Get Book Here
Book Description
Sustainability and its competitive advantage are the goals of every company and any brand that wants to stay successful in the marketplace. Customers also gravitate to brands that manage sustainability issues well. Greener Products: The Making and Marketing of Sustainable Brands written by a renowned sustainability expert, continues to address the latest developments in the extremely fast-moving field of sustainability. The third edition is thoroughly updated, introduces new case studies, and includes a new chapter on green marketing. With over 40 case studies, it explores the best practices of leading global companies and helps readers learn what it is that makes them successful. New in the Third Edition: Presents, in a practical way, the best practices of sustainable brands in a global economy. Addresses the most current sustainability topics like circular economy, plastics in the environment, biodiversity, climate change, green chemistry, etc. Includes current marketing information on consumer trends to purchase greener products. Incorporates the latest pressures on companies to address sustainability, retailer programs, business-to-business expectations, ESG raters, rankers, and stock funds. Covers best practices of companies from various industries on how to make and market greener products. Provides current tools for making products more sustainable and methods on how to market sustainable improvements. Includes lecture slides available upon request for use in the classroom. This book serves senior undergraduate and graduate students in programs focused on sustainability, as well as academics and corporate sustainability leaders. The previous versions have been used to teach courses on sustainability, product improvement, introduction to sustainability, green marketing and sustainability, and sustainability policy. Any university that teaches a course on sustainability and any company or individual interested in making and marketing more sustainable products would benefit from the new edition of this book.
Author: Arthur Penrice
Publisher:
ISBN:
Category :
Languages : en
Pages : 314
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Book Description
Author: Harriet B. McKeever
Publisher:
ISBN:
Category :
Languages : en
Pages : 400
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Book Description
Author: Moncure Daniel CONWAY
Publisher:
ISBN:
Category :
Languages : en
Pages : 438
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Book Description
Author: Brian McGrath
Publisher: Fordham Univ Press
ISBN: 0823299813
Category : Literary Criticism
Languages : en
Pages : 155
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Book Description
Poetry is dead. Poetry is all around us. Both are trite truisms that this book exploits and challenges. In his 1798 Advertisement to Lyrical Ballads, William Wordsworth anticipates that readers accustomed to the poetic norms of the day might not recognize his experiments as poems and might signal their awkward confusion upon opening the book by looking round for poetry, as if seeking it elsewhere. Look Round for Poetry transforms Wordsworth’s idiomatic expression into a methodological charge. By placing tropes and figures common to Romantic and Post-Romantic poems in conjunction with contemporary economic, technological, and political discourse, Look Round for Poetry identifies poetry’s untimely echoes in discourses not always read as poetry or not always read poetically. Once one begins looking round for poetry, McGrath insists, one might discover it in some surprising contexts. In chapters that spring from poems by Wordsworth, Lucille Clifton, John Keats, and Percy Bysshe Shelley, McGrath reads poetic examples of understatement alongside market demands for more; the downturned brow as a figure for economic catastrophe; Romantic cloud metaphors alongside the rhetoric of cloud computing; the election of the dead as a poetical, and not just a political, act; and poetic investigations into the power of prepositions as theories of political assembly. For poetry to retain a vital power, McGrath argues, we need to become ignorant of what we think we mean by it. In the process we may discover critical vocabularies that engage the complexity of social life all around us.
Author: Michael R. Solomon
Publisher: Pearson UK
ISBN: 129227414X
Category : Marketing
Languages : en
Pages : 869
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Book Description
Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices. The 3rd European edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what's happening in the world of marketing today. This edition features a large number of new cases from prominent marketing academics and professionals from around Europe.
Author: Ian Ridpath
Publisher: Cambridge University Press
ISBN: 1139620665
Category : Science
Languages : en
Pages : 73
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Book Description
The ninth edition of Ian Ridpath and Wil Tirion's famous guide to the night sky is updated with planet positions and forthcoming eclipses to the end of the year 2017. It contains twelve chapters describing the main sights visible in each month of the year, providing an easy-to-use companion for anyone wanting to identify prominent stars, constellations, star clusters, nebulae and galaxies; to watch out for meteor showers ('shooting stars'); or to follow the movements of the four brightest planets, Venus, Mars, Jupiter and Saturn. Most of the sights described are visible to the naked eye and all are within reach of binoculars or a small telescope. This revised and updated edition includes sections on observing the Moon and the planets, with a comprehensive Moon map. The Monthly Sky Guide offers a clear and simple introduction to the skies of the northern hemisphere for beginners of all ages.
Author: Gary Shapiro
Publisher: Univ of California Press
ISBN: 0520212355
Category : Art
Languages : en
Pages : 286
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Book Description
The untimely death of Robert Smithson in 1973 at age 34 robbed postwar American art of an unusually creative practitioner and thinker. Smithson's pioneering earthworks and installations of the 1960s and '70s anticipated concerns with environmentalism and site-specific artistic production. Gary Shapiro's insightful study of Smithson's career is the first book to address the full range of the artist's dazzling virtuosity.
Author: L. K. Harra
Publisher: Imperial College Press
ISBN: 9781860943614
Category : Science
Languages : en
Pages : 534
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Book Description
Provides an introduction to space science.
Author: Louise K Harra
Publisher: World Scientific Publishing Company
ISBN: 1911298224
Category : Science
Languages : en
Pages : 529
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Book Description
This invaluable book provides an introduction to space science. It brings together the various space science disciplines in one volume, and will benefit a wide audience, particularly students starting their graduate studies. The text presents a unique outlook, which will encourage students to think in broad terms across the whole range of space science, from the Earth's climate system to cosmology. There are also chapters describing basic techniques necessary to progress in space science research.
