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Author: Bob Cotton
Publisher: John Wiley & Sons
ISBN: 1841124990
Category : Business & Economics
Languages : en
Pages : 132
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Book Description
The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.
Author: Bob Cotton
Publisher: John Wiley & Sons
ISBN: 1841124990
Category : Business & Economics
Languages : en
Pages : 132
Get Book Here
Book Description
The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.
Author: Roy E. Chitwood
Publisher: Book Pub Network
ISBN: 9781935359760
Category : Business & Economics
Languages : en
Pages : 489
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Book Description
Author: Jim Carroll
Publisher: Dearborn Trade Publishing
ISBN: 9780793145171
Category : Business & Economics
Languages : en
Pages : 596
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Book Description
Two Internet experts take readers step by step through the process of setting up an online store, marketing goods and services, and building a loyal customer base.
Author: Ashley Dudarenok
Publisher: Alarice International Limited
ISBN:
Category : Business & Economics
Languages : en
Pages : 27
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Book Description
China’s cross-border e-commerce market was worth 8.8 trillion yuan transactions in 2018, with 25-34 year-olds as the largest user segment making up 48% of China’s highly educated CBEC consumers. In early 2020. China also approved 24 more cross-border e-commerce pilot cities and has introduced relaxed foreign exchange regulations in its free trade zones. This is an area that China is clearly prioritizing. If you’ve ever thought about expanding your business into China but hesitated, this is the book for you. There are plenty of cross-border e-commerce options available without having to set up a branch office or hire a large group of local staff. It’s a great solution for brands of all sizes. Here’s an excerpt to give you a taste. China is a huge market with great potential. It’s unique, sophisticated, hyper-competitive and it’s not easy to succeed. Despite the challenges, international brands of all kinds are eager to get access to over 1.4 billion Chinese consumers. If you’ve decided that it’s time for your company to take its next big step and dive in, the good news is that it’s not necessary to set up shop in China to sell your products there. E-commerce is a way of life in China and by the end of 2019, e-commerce sales are forecast by some to expand 27.3%, reaching $1.935 trillion USD. This represents 36.6% of total retail sales in the country. Cross-border e-commerce can blur geographical borders so we’ve created this mini-book to help marketers better understand major online sales channels for cross-border e-commerce in 2019. You’ll find out about key players to watch and major e-commerce shopping festivals. We’ll dive into information that will empower you to take action and make wise decisions when it comes to your marketing budget. Social E-commerce and We-Commerce Whether it’s traditional media opening their own online stores, or e-commerce sites adding more editorial content and social features, both sides are coming closer together in the form of social e-commerce. It’s happening everywhere but it’s a trend that’s even more advanced in China. In the West, it’s more common to use an e-commerce site as the final stop when completing a transaction, whereas in China, e-commerce sites are destinations where you can make new discoveries, acquire information, socialize with others who can make informed recommendations and communicate with people who share your interests or concerns. Social commerce has become very popular in China because customer acquisition costs have increased significantly on traditional platforms, like Alibaba and JD.com, so brands and platforms are looking for new ways to engage customers. It’s estimated that by the end of 2022, 15% of all e-commerce in China will be social and it will became a major force in online retail sales. As more e-commerce outlets start adding a social element to their business model, three general categories have emerged. 1. Content Sharing Platforms The content sharing model is based on consumers trust in other consumers, influencers, key opinion leaders (KOLs) and key opinion consumers (KOCs). Brands and retailers cooperate with them to create content that informs potential buyers about their products and attempts to guide their purchasing decisions. KOLs and trusted consumers give products credibility and desirability. KOCs are a role specific to China and WeChat. KOCs are personal accounts listed under someone’s name but they’re administered by brand employees and WeChat users are aware of this arrangement. These accounts publish information, content marketing and many also do a wide range of customer relationship management tasks such as handling complaints, making product orders, handling returns, issuing coupons, promoting sales and more. This role was developed as a workaround on the highly influential WeChat social media platform as it is built for person to person contact so this method is not only functional but also feels more personal and can deliver the immediate action that many Chinese consumers demand. It also enables a low cost ad network as advertising rates on WeChat are very high. REVIEWS “Ashley is truly professional with international perspective, yet down to earth.” Bianca Un, Hang Lung Property “Nobody knows Chinese Social Media like Ashley. I say this as an ex-competitor.” Brad Emery CEO – Founder of The Aimviva Travel Club
Author: Madison Booker
Publisher: Madison Booker
ISBN:
Category : Business & Economics
Languages : en
Pages : 29
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Book Description
Are you tired of the 9-to-5 grind? Are you more of a creative person than a pencil pusher? Are you looking for a way to break out of the tedium of the office, actually enjoy your job, and bring joy to your life? It’s not just a pipe dream! Turning your creative hobby into a profitable small business is within your reach. This book will walk you through the ins-and-outs of setting up an online crafting business from scratch. You will find out where to sell your crafts, learn useful shipping and pricing strategies, as well as some advertising ideas, and ways to deal with customers. Don’t waste any more time behind a desk; read on and learn how to make a career out of your creativity, and build the life you’ve always wanted.
Author: Ashley Dudarenok
Publisher: Alarice International Limited
ISBN:
Category : Business & Economics
Languages : en
Pages : 95
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Book Description
This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring. What Every Marketer Needs to Know about ChinaHow Your Business Can Harness Chinese Social MediaWeChat: China’s Operating SystemWeibo: China’s Online HotspotThe Future: Get Ready for New Retail Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, “Unlocking the World’s Largest E-market” offers practical advice about selling on Chinese social media from someone who has seen the transformation in China’s online world firsthand.
Author: Tiffany Buckner
Publisher: Anointed Fire
ISBN:
Category : Reference
Languages : en
Pages : 148
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Book Description
Golden guide to creating, selling and marketing e-books. Includes information and helpful links for formatting, designing, etc.
Author: Ecommerce Business Entrepeneur
Publisher: BBGroup Media
ISBN:
Category : Business & Economics
Languages : en
Pages : 142
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Book Description
Contents at a Glance Introduction Learning as You Go, The Important Startup Budget Getting Your Business Started Calculating Your Costs Pricing Your Product Displaying Your Jewelry Websites Advertising Creating Line Cards The Good, The Bad, The Ugly of Hiring a Sales Representative Hiring a Salesperson Getting it Done Overseas Selling on Ebay and the Internet Selling at Flea Markets Consignment Shop Sales Antique Shops Are Not Out of Date Hospitals, Hotel Gift Shops, and Art Stores Selling to Florist Shops Selling to Post Office Sub Stations Hair and Nail Salons are a Good Thing Trunk Sales, Mobile Selling Guerilla Marketing Introduction Welcome to Starting Your Own Jewelry Making Business. , over 100 pages of detailed information on how to start, market and grow your Etsy business. Fast and easy pdf download
Author: Mike Schultz
Publisher: John Wiley & Sons
ISBN: 1118875060
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3.1 billion in annual purchasing power. When they compared the winners to the second-place finishers, they found surprising results. Not only do sales winners sell differently, they sell radically differently, than the second-place finishers. In recent years, buyers have increasingly seen products and services as replaceable. You might think this would mean that the sale goes to the lowest bidder. Not true! A new breed of seller—the insight seller—is winning the sale with strong prices and margins even in the face of increasing competition and commoditization. In Insight Selling, Schultz and Doerr share the surprising results of their research on what sales winners do differently, and outline exactly what you need to do to transform yourself and your team into insight sellers. They introduce a simple three-level model based on what buyers say tip the scales in favor of the winners: Level 1 "Connect." Winners connect the dots between customer needs and company solutions, while also connecting with buyers as people. Level 2 "Convince." Winners convince buyers that they can achieve maximum return, that the risks are acceptable, and that the seller is the best choice among all options. Level 3 "Collaborate." Winners collaborate with buyers by bringing new ideas to the table, delivering new ideas and insights, and working with buyers as a team. They also found that much of the popular and current advice given to sellers can damage sales results. Insight Selling is both a strategic and tactical guide that will separate the good advice from the bad, and teach you how to put the three levels of selling to work to inspire buyers, influence their agendas, and maximize value. If you want to find yourself and your team in the winner's circle more often, this book is a must-read.
Author: Steffano Korper
Publisher: Elsevier
ISBN: 008051880X
Category : Computers
Languages : en
Pages : 263
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Book Description
New in the Second EditionContains over 60% new materialComplete and extensive glossary will be addedComplete revision and update of the security chapter (reflecting the recent Yahoo experience)Strengthened coverage of E-Business to BusinessIncreased and redesigned case studiesIncreased European and international coverageRevised, expanded, and enhanced illustrationsNew, attractive text design with features such as margin notesIncreased size of tables containing website contactsRedesigned cover* Contains over 60% new material* Complete and extensive glossary will be added* Complete revision and update of the security chapter (reflecting the recent Yahoo experience)* Strengthened coverage of E-Business to Business* Increased and redesigned case studies* Increased European and international coverage* Revised, expanded, and enhanced illustrations* New, attractive text design with features such as margin notes* Increased size of tables containing website contacts* Redesigned cover
