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Author: Amir Manzoor
Publisher: Amir Manzoor
ISBN: 3843370303
Category : Business & Economics
Languages : en
Pages : 434
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Book Description
The growth of the Internet continues to influence our lives and businesses. Irrespective of their type and size, all firms and organizations are rethinking their strategies and operations. An increasing number of businesses are using e-commerce to gain competitive advantage. However, doing e-commerce is complex and requires understanding a vast array of topics. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of e-commerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, and e-CRM/e-SCM. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.
Author: Amir Manzoor
Publisher: Amir Manzoor
ISBN: 3843370303
Category : Business & Economics
Languages : en
Pages : 434
Get Book Here
Book Description
The growth of the Internet continues to influence our lives and businesses. Irrespective of their type and size, all firms and organizations are rethinking their strategies and operations. An increasing number of businesses are using e-commerce to gain competitive advantage. However, doing e-commerce is complex and requires understanding a vast array of topics. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of e-commerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, and e-CRM/e-SCM. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.
Author: Bernd W. Wirtz
Publisher: Springer Nature
ISBN: 3030634825
Category : Business & Economics
Languages : en
Pages : 762
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Book Description
This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.
Author: Kate Durbin
Publisher:
ISBN: 9780989598514
Category : Poetry
Languages : en
Pages : 0
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Book Description
"E! Entertainment sparkles with the static of TV personalities, the privileged dramas of MTV's The Hills and Bravo's Real Housewives, and the public tragedies of Amanda Knox and Anna Nicole Smith. Durbin traces the migratory patterns of the flightiest members of our televised demimonde, from the vacant bedrooms of the Playboy Mansion to the modern gothic of Kim Kardashian's fairytale wedding, rendering a fabulous, fallen world in a language of diamond-studded lavishness."--Page [4] of cover.
Author: Ed Shane
Publisher: CRC Press
ISBN: 1136026258
Category : Language Arts & Disciplines
Languages : en
Pages : 477
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Book Description
"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them." Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer. Using interviews with industry leaders and reports of their selling experiences, Selling Electronic Media shares insight and practical advice in the basics of selling: · prospecting · qualifying · needs analysis · presentations · answering objections · closing · relationship management Focusing on the merging and converging of electronic media and the need for branding of media at all levels, this highly readable book offers complete coverage of advertising sales for radio, television and cable, plus the new and emerging mass communication technologies, primarily those generated by the Internet. Selling Electronic Media is enhanced with review highlights and discussion points and illustrated throughout with visuals used by media outlets to market commercials and their audience reach. Students pursuing sales and marketing careers in electronic media and professionals wishing to reinforce their understanding of the merging and converging media environment will find what they need in the pages of this book.
Author: Jie Lu
Publisher: World Scientific
ISBN: 9811224641
Category : Computers
Languages : en
Pages : 362
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Book Description
Recommender systems provide users (businesses or individuals) with personalized online recommendations of products or information, to address the problem of information overload and improve personalized services. Recent successful applications of recommender systems are providing solutions to transform online services for e-government, e-business, e-commerce, e-shopping, e-library, e-learning, e-tourism, and more.This unique compendium not only describes theoretical research but also reports on new application developments, prototypes, and real-world case studies of recommender systems. The comprehensive volume provides readers with a timely snapshot of how new recommendation methods and algorithms can overcome challenging issues. Furthermore, the monograph systematically presents three dimensions of recommender systems — basic recommender system concepts, advanced recommender system methods, and real-world recommender system applications.By providing state-of-the-art knowledge, this excellent reference text will immensely benefit researchers, managers, and professionals in business, government, and education to understand the concepts, methods, algorithms and application developments in recommender systems.
Author: Mark Oldman
Publisher: The Princeton Review
ISBN: 9780375764684
Category : Business & Economics
Languages : en
Pages : 660
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Book Description
Lists internship opportunities in a variety of fields, giving information about selectivity, compensation, deadlines, and duration.
Author: Horace Newcomb
Publisher: Routledge
ISBN: 1135194726
Category : Language Arts & Disciplines
Languages : en
Pages : 2730
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Book Description
The Encyclopedia of Television, second edtion is the first major reference work to provide description, history, analysis, and information on more than 1100 subjects related to television in its international context. For a full list of entries, contributors, and more, visit the Encyclo pedia of Television, 2nd edition website.
Author: Bhavani Thuraisingham
Publisher: CRC Press
ISBN: 1040062660
Category : Computers
Languages : en
Pages : 356
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Book Description
There is now so much data on the Web that managing it with conventional tools is becoming almost impossible. To manage this data, provide interoperability and warehousing between multiple data sources and systems, and extract information from the databases and warehouses, various tools are being developed. In fact, developments in multimedia databa
Author: Susan Ratcliffe
Publisher: Oxford University Press, USA
ISBN: 0199609128
Category : Reference
Languages : en
Pages : 718
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Book Description
Contains quotations, proverbs, and phrases from throughout history and around the world, grouped by topic in over four hundred alphabetically arranged categories from Ability to Youth. Includes a list of themes and a keyword index.
Author:
Publisher: Exam Writing Masters
ISBN:
Category :
Languages : en
Pages : 79
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Book Description
