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Author: N.D NGWANA
Publisher: Billion Ideas Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 41
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Book Description
Uncover the secrets of successful online retail with 'Ecommerce Excellence: A Beginner's Guide to Online Retail'. This practical and comprehensive guide provides a solid foundation for those looking to launch or enhance their ecommerce business. 'Ecommerce Excellence' provides a step-by-step guide to building an online store, from choosing the right platform and setting up your website, to optimizing product listings and implementing secure payment methods. The book offers clear, easy-to-follow instructions, making it perfect for those who are new to the world of ecommerce. But the book goes beyond just setting up your online store. It provides invaluable insights into digital marketing strategies, covering everything from search engine optimization and pay-per-click advertising, to social media marketing and email campaigns. It also explores essential topics like customer service, fulfillment and shipping, inventory management, and website analytics. Each chapter features practical tips and advice, real-world examples, and case studies, providing you with a well-rounded understanding of the ecommerce landscape. The book also includes helpful resources and tools to further support your ecommerce journey. Whether you're an aspiring online retailer or an established business owner looking to expand your presence online, 'Ecommerce Excellence: A Beginner's Guide to Online Retail' is the resource you need to navigate the exciting world of ecommerce. Start your journey towards ecommerce excellence today.
Author: N.D NGWANA
Publisher: Billion Ideas Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 41
Get Book Here
Book Description
Uncover the secrets of successful online retail with 'Ecommerce Excellence: A Beginner's Guide to Online Retail'. This practical and comprehensive guide provides a solid foundation for those looking to launch or enhance their ecommerce business. 'Ecommerce Excellence' provides a step-by-step guide to building an online store, from choosing the right platform and setting up your website, to optimizing product listings and implementing secure payment methods. The book offers clear, easy-to-follow instructions, making it perfect for those who are new to the world of ecommerce. But the book goes beyond just setting up your online store. It provides invaluable insights into digital marketing strategies, covering everything from search engine optimization and pay-per-click advertising, to social media marketing and email campaigns. It also explores essential topics like customer service, fulfillment and shipping, inventory management, and website analytics. Each chapter features practical tips and advice, real-world examples, and case studies, providing you with a well-rounded understanding of the ecommerce landscape. The book also includes helpful resources and tools to further support your ecommerce journey. Whether you're an aspiring online retailer or an established business owner looking to expand your presence online, 'Ecommerce Excellence: A Beginner's Guide to Online Retail' is the resource you need to navigate the exciting world of ecommerce. Start your journey towards ecommerce excellence today.
Author: Katta Ashok Kumar
Publisher: Archers & Elevators Publishing House
ISBN: 9383241233
Category : Antiques & Collectibles
Languages : en
Pages : 95
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Book Description
Author: Kyeong Kang
Publisher: BoD – Books on Demand
ISBN: 9537619982
Category : Business & Economics
Languages : en
Pages : 298
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Book Description
E-commerce provides immense capability for connectivity through buying and selling activities all over the world. During the last two decades new concepts of business have evolved due to popularity of the Internet, providing new business opportunities for commercial organisations and they are being further influenced by user activities of newer applications of the Internet. Business transactions are made possible through a combination of secure data processing, networking technologies and interactivity functions. Business models are also subjected to continuous external forces of technological evolution, innovative solutions derived through competition, creation of legal boundaries through legislation and social change. The main purpose of this book is to provide the reader with a familiarity of the web based e- commerce environment and position them to deal confidently with a competitive global business environment. The book contains a numbers of case studies providing the reader with different perspectives in interface design, technology usage, quality measurement and performance aspects of developing web-based e-commerce.
Author: Becker, Annie
Publisher: IGI Global
ISBN: 1599049449
Category : Business & Economics
Languages : en
Pages : 2522
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Book Description
Compiles top research from the world's leading experts on many topics related to electronic commerce. Covers topics including mobile commerce, virtual enterprises, business-to-business applications, Web services, and enterprise methodologies.
Author: MacGregor, Robert
Publisher: IGI Global
ISBN: 1599041251
Category : Business & Economics
Languages : en
Pages : 429
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Book Description
"This book presents detailed studies of e-commerce in multiple regions focusing on business size, sector, market focus, gender of CEO, and education level of CEO as driving forces for e-commerce adoption. Results show that regional SMEs in developed countries have low e-commerce adoption rates, and strategic alliances by SMEs play a key role in overcoming the low rate"--Provided by publisher.
Author: Alexander Graf
Publisher:
ISBN: 9781536937800
Category :
Languages : en
Pages : 460
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Book Description
This book is designed for people who want to understand e-commerce - and by "understanding", we mean first and foremost Why and What, not How. Why is Amazon dominating the market? What happened between 1995 and 2015? Why were the incumbents like Walmart not able to fight back? What will become of the herd of new unicorn e-commerce companies? And what will happen to the traditional value chain on which retail companies operate? This is not a book about How, though, so don't read this hoping to learn "how to master online marketing". From our point of view, the Why and What is much more challenging and important, whether you are running a company in this market or are a student wanting to break into it. In this book, we'll share what we've learned.Look forward to more than 450 pages of valuable material about changes in the value chain, a lively review of how e-commerce has developed over the last 20 years, 50 case studies of digital business models large and small, three extensive interviews with leading e-commerce entrepreneurs, and strategic mind-games galore for a range of industries. The Story so far: Join us in revisiting the last 20 years of e-commerce. Look into the ups but also the downs of various business archetypes. Also, find a detailed analysis of recent market developments and major players in China. Basic Concepts: Learn about the interaction of all building blocks along the e-commerce value chain. You will understand how to make your customer happy in terms of demand based procurement, distribution, customer service, and much more... Case Studies: Get insights into 50 renowned online players around the globe. Each profile covers a detailed business model assessment and market positioning. The authors give a brief outlook on challenges and opportunities for each of the companies portrayed. Strategic Aspects: Find answers to major strategic questions: How to prosper in a "GAFA" dominated economy? Should I resist the temptation to sell via Amazon? Are banking and insurance the next industries to be radically transformed? ...and what is taking so long in the home furnishings sector? Interviews: Tap into the knowledge of successful serial entrepreneurs and get inspired by the latest insights of Stephan Schambach, René Köhler, and Florian Heinemann. Benchmarking: Learn how to benchmark your own e-commerce activities and take a closer look on aspects such as platform, business intelligence, online marketing, and CRM. Sold over 3.000 times in Germany. Voted the best book about E-Commerce!
Author: Dave Chaffey
Publisher: Taylor & Francis
ISBN: 1000610918
Category : Business & Economics
Languages : en
Pages : 677
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Book Description
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
Author: Steven Brough
Publisher: GRASPED Digital
ISBN:
Category : Business & Economics
Languages : en
Pages : 63
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Book Description
"GRASPED Pathways to Entrepreneurial Mastery" unfolds as an insightful guide to mastering the dual realms of business and personal growth. With 20 essential strategies, it covers innovation, leadership, digital transformation, and personal well-being. The book is structured to offer practical advice, real-world examples, and actionable steps for entrepreneurs aiming for success in both their professional and personal lives. What sets this guide apart is its holistic approach, seamlessly blending business acumen with personal development. It's unique in offering a dual path to mastery, emphasizing the synergy between personal well-being and entrepreneurial success, thus equipping readers for the challenges of a rapidly evolving business landscape while also fostering personal integrity and growth. Embark on a transformative journey with "GRASPED Pathways to Entrepreneurial Mastery." This book is a beacon for ambitious individuals, guiding them through the complexities of entrepreneurship while also nurturing personal growth. It's designed not just as a business guide but as a comprehensive roadmap to achieving a harmonious balance between professional achievements and personal fulfillment.
Author: Shareef, Mahmud Akhter
Publisher: IGI Global
ISBN: 1605664138
Category : Education
Languages : en
Pages : 320
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Book Description
"This book specifically develops theories to understand service quality and quality management practice of EC which is completely a new and innovative effort to formulate perceptions of global consumers"--Provided by publisher.
Author: Hunter, M. Gordon
Publisher: IGI Global
ISBN: 1599042940
Category : Computers
Languages : en
Pages : 397
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Book Description
"This book provides valuable insights into the role of the CIO, his interaction within the organization and external relationships with vendors and suppliers. It emphasizes the need for balance between management and technology in the role of CIO, and focuses on this role as an expert on information technology, and a leader in the appropriate application of IT"--Provided by publisher.
