E-commerce 2014, Global Edition, 10/e PDF Download
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Author: Ken Laudon
Publisher: Pearson Higher Ed
ISBN: 1292009136
Category : Business & Economics
Languages : en
Pages : 915
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Book Description
For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field. The tenth edition features updates to the text, data, figures, and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research, and other industry sources. All opening, closing and “Insight on” cases are new or updated.
Author: Ken Laudon
Publisher: Pearson Higher Ed
ISBN: 1292009136
Category : Business & Economics
Languages : en
Pages : 915
Get Book
Book Description
For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field. The tenth edition features updates to the text, data, figures, and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research, and other industry sources. All opening, closing and “Insight on” cases are new or updated.
Author: Kenneth C. Laudon
Publisher: Pearson Higher Ed
ISBN: 0133401928
Category : Business & Economics
Languages : en
Pages : 908
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Book Description
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.
Author: Kenneth C. Laudon
Publisher:
ISBN: 9781292009094
Category : Electronic commerce
Languages : en
Pages : 905
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Book Description
For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field. The tenth edition features updates to the text, data, figures, and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research, and other industry sources. All opening, closing and Insight on cases are new or updated.
Author: Bahaaeddin Alareeni
Publisher: Springer Nature
ISBN: 3030692213
Category : Technology & Engineering
Languages : en
Pages : 2139
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Book Description
This book introduces the students, researchers and practitioners into the subject and enabling technologies and applications pertaining to of technology, entrepreneurship and business development through research articles, case studies etc. It is primarily intended for academic purposes for learners of computer Science, management, accounting and information systems disciplines, economics,- entrepreneurship. Publishing chapters in the book is new innovative idea to spread the book in the Middle East and Arab countries and make the book achieve more sales. As many students in all levels, graduates and undergraduates in addition to research, professionals are not able to get sufficient resources because of the language concern.
Author:
Publisher: DEStech Publications, Inc
ISBN: 1605951889
Category : Business & Economics
Languages : en
Pages : 378
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Book Description
International Conference on E-Commerce and Contemporary Economic Development (ECED 2014) which will be held on June 7–8, 2014. The ECED 2014 aims to bring together researchers, educators and students from around the world in both industry and academia for sharing the state-of-art research results and applications, for exploring new areas of research and development, and for discussing emerging issues on E-commerce and Contemporary Economic Development fields. 2014 International Conference on E-commerce and Contemporary Economic Development [ECED2014], aims to bring together researchers, engineers, and students from around the world in both fields about E-commerce and Contemporary Economic Development for information sharing and cooperation. Researchers and practitioners are invited to submit their contributions to ECED2014.
Author: Dixit, Shailja
Publisher: IGI Global
ISBN: 1466699221
Category : Business & Economics
Languages : en
Pages : 358
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Book Description
The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market opportunities in the digital sphere, the global retail market is undergoing an era of rapid transformation as new web-based retail models emerge to meet the needs of the modern consumer. E-Retailing Challenges and Opportunities in the Global Marketplace explores the transformations occuring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping. Emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development, this publication is a critical reference source for business professionals, product strategists, web managers, IT specialists, and graduate-level students in the fields of business, retail management, and advertising.
Author: Maaruf Ali
Publisher: Association of Scientists, Developers and Faculties
ISBN: 8192523322
Category : Computers
Languages : en
Pages : 138
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Book Description
International Conference on eBusiness, eCommerce, eManagement, eLearning and eGovernance 2014 University of Greenwich, London, England
Author: Garry Lee
Publisher: CRC Press
ISBN: 1315762226
Category : Business & Economics
Languages : en
Pages : 261
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Book Description
The 2014 International Conference on E-Commerce, E-Business and E-Service (EEE 2014) was held on May 1-2, 2014, Hong Kong. This proceedings volume assembles papers from various professionals, leading researchers, engineers, scientists and students and presents innovative ideas and research results focused on the progress of E-Commerce, E-Business a
Author: Kenneth C. Laudon
Publisher: Pearson Higher Ed
ISBN: 1292409320
Category :
Languages : en
Pages : 912
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Book Description
For courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read, E-commerce 2021: Business, Technology, and Society is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter®, Amazon®, Pinterest®, eBay®, Uber®, WhatsApp®, and Snapchat® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition has been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.
Author: CQ Researcher,
Publisher: CQ Press
ISBN: 1544374488
Category : Political Science
Languages : en
Pages : 958
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Book Description
Written by award-winning CQ Researcher journalists, this collection of non-partisan reports offers an in-depth examination of today’s most pressing global issues. With reports ranging from U.S. foreign policy, cryptocurrency, and the rise in extreme weather events, the 2020 Edition of Global Issues promotes in-depth discussion, facilitates further research, and helps readers formulate their own positions on crucial global issues. And because it’s CQ Researcher, the reports are expertly researched and written, presenting readers with all sides of an issue. Key Features Chapters follow a consistent organization, beginning with a summary of the issue, then exploring a number of key questions around the issue, next offering background to put the issue into current context, and concluding with a look ahead. A pro/con debate box in every chapter offers readers the opportunity to critically analyze and discuss the issues by exploring a debate between two experts in the field. All issues include a chronology, a bibliography, photos, charts, and figures to offer readers a more complete picture of the issue at hand.