E-business and E-commerce Management PDF Download
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Author: Dave Chaffey
Publisher: Pearson Education
ISBN: 9780273707523
Category : Business & Economics
Languages : en
Pages : 700
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Book Description
Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.
Author: Dave Chaffey
Publisher: Pearson Education
ISBN: 9780273707523
Category : Business & Economics
Languages : en
Pages : 700
Get Book Here
Book Description
Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.
Author: Garry Lee
Publisher: CRC Press
ISBN: 1315762226
Category : Business & Economics
Languages : en
Pages : 261
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Book Description
The 2014 International Conference on E-Commerce, E-Business and E-Service (EEE 2014) was held on May 1-2, 2014, Hong Kong. This proceedings volume assembles papers from various professionals, leading researchers, engineers, scientists and students and presents innovative ideas and research results focused on the progress of E-Commerce, E-Business a
Author: Lee, In
Publisher: IGI Global
ISBN: 1466645113
Category : Business & Economics
Languages : en
Pages : 347
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Book Description
"This book offers insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business, providing a comprehensive framework for researchers and practitioners in understanding the growing demand of e-business research"--Provided by publisher.
Author: Abhijit Chaudhury
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 484
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Book Description
This book is a comprehensive primer to both traditional and emerging E-Commerce technologies. Students with no prior technical knowledge will be able to grasp complex topics such as networking, Internet security, Web languages and other important subjects in a way that illustrates their use through case studies and practice by completing Web projects.
Author: Bernd W. Wirtz
Publisher: Springer Nature
ISBN: 3031502892
Category :
Languages : en
Pages : 1031
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Book Description
Author: Brian F. Fitzgerald
Publisher: Lawbook Company
ISBN: 9780455227962
Category : Computer networks
Languages : en
Pages : 1286
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Book Description
The focus of this book is the regulatory framework of the internet and e-commerce. It considers how the law has developed in the context of rapid technological change and analyses how it is being applied to define rights and obligations in relation to the online infrastructure, content and practices.
Author: Stuart Barnes
Publisher: Routledge
ISBN: 0750664932
Category : Business & Economics
Languages : en
Pages : 404
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Book Description
Providing material from recognised worldwide sources, this book presents the theory and evidence on electronic commerce and virtual business and examines the impact both outside and inside the business organisation.
Author: Janice Reynolds
Publisher: CRC Press
ISBN: 1482295660
Category : Computers
Languages : en
Pages : 374
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Book Description
The Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business.... Many of the chapters are filled with advice and information on how to incorporate current e-business principles o
Author: Andreas Meier
Publisher: Springer Science & Business Media
ISBN: 3540893288
Category : Business & Economics
Languages : en
Pages : 223
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Book Description
This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management. In addition to business models and business webs, digital procurement and marketing processes are likewise addressed such as electronic negotiation processes, security questions with digital signatures, as well as electronic supplier relationship management and customer relationship management. The topics are described based on explicit procedures and descriptive examples of application. The gradual set-up of an electronic Webshop for DVD’s serves as a continuous case study. The book is directed towards students of economics at universities and technical colleges; it is also suitable for executives, project leaders, and company experts who deal with the digital value chain.
Author: Rana Tassabehji
Publisher: SAGE
ISBN: 1412933595
Category : Computers
Languages : en
Pages : 376
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Book Description
This book provides an understanding of e-commerce by deconstructing it into its main constituents and explaining how they fit together. The objective is to introduce some consistency to the often contradictory views about e-commerce, bringing together different academic and management theories and frameworks into a coherent whole. It is written with a European perspective with examples that are drawn from around the globe, consistent with the nature of e-commerce. Visit the companion website This textbook gives an overview of e-commerce, relevant issues and frameworks. It looks at the foundations on which e-commerce is built - the technology. Managers and students of management must have an understanding of the infrastructure and inextricable linkages between processes and technology in a 21st century business. It is no longer acceptable or good business practice for technology to be the sole responsibility of IT departments. The book then goes on to examine businesses that have been built on these technology foundations. It explains the concept of the business model, the `dot com′ phenomenon and frameworks that have emerged as a result. It also outlines the legal and ethical implications for an e-business. It outlines the academic debate about the impact of e-commerce on economics and management thinking. It concludes with a glance to the future, exploring the potential new wave of technology. This textbook will be essential for undergraduate and post graduate students. It is a user-friendly text with case studies, and learning objectives to guide the student and lecturers. A companion website will accompany the text including cases, student activities, PowerPoint slides, notes and articles in support of the book. It will also give lecturers direct access to the author. It will provide students with the skills to be able to converse knowledgeably with IT managers and be able to ask the right questions in order to make a decision about IT.
